tech vision 2015 trend 2: the outcome economy

Digital Business Era: Stretch Your BoundariesTrend 2: Outcome Economy

Vision Trend Evolution2013-2015

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Internet of Me

Outcome Economy

Platform (R)evolution

Intelligent Enterprise

Reimagined Workforce

1 2 3 4 5

5 Trends

2

Outcome Economy:Hardware producing hard results.


The Outcome Economy upends long-held notions of how superior products and services are defined. The new leaders will be those that can consistently collaborate with others to deliver excellence across a spectrum of capabilities that include hardware.

By bridging the last mile between the digital enterprise and the physical world, highly connected hardware components help companies give customers what they really want: not more products or services, but meaningful results.

Today, delivering customer outcomes offers distinct competitive advantage. In the next few years, it will become a catalyst for transformation. Beyond that, it will be nothing less than a survival strategy.

Outcome Economy: Hardware producing hard results.

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Trend Perspectives: Business and IT Executives

84%Agree intelligent hardware can give a deeper of understanding of how products are used and the detailed outcomes customers are trying to achieve.

64%Are using or experimenting with emerging channels like smart objects (parking meters, smart appliances, robots)

77% Are taking part in openinnovation initiatives, using APIs to exchange data and use tech platforms to deliver better outcomes.

Source: Accenture Technology Vision 2015 Survey of 2,000 business and IT executives

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Hardware is producing hard results

Leading enterprises are embedding hardware and sensors in their digital toolboxes. They are using these highly connected hardware components to give customers what they really want: not more products or services, but more meaningful outcomes.

Many companies are using hardware to deliver business outcomes to their customers. “digital disrupters” know that getting ahead is no longer about selling things—it’s about selling results.

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End-to-end insight & data-rich feedback loops

By putting sensors at the very edge of networks, companies are able to gain end-to-end insight on their entire value and supply chain, whether equipment is owned and operated by them or a customer.

Understand the metrics, or measures of value, by which customers define success in order to deliver outcomes they value.

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Cloud-based software analytics and visualization technologies present data to decision makers in actionable ways.


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Outcome Economy: Looking AheadThe outcome economy upends long-held notions of how superior products and services are defined.

Delivering customer outcomes is a strategy for sustaining competitive advantage today; it will be a turnaround strategy in the next few years, and a survival strategy beyond that.

www.accenture.com/technologyvision

#TechVision2015


http://techtrends.accenture.com/us-en/it-technology-trends-2015.html?c=tech_techvisn15_10000124&n=smc_0215