techaisle smb cloud computing adoption market research report details

Download Techaisle SMB Cloud Computing Adoption Market Research Report Details

Post on 06-Sep-2014




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Techaisle's SMB Cloud Computing Adoption survey in US and Germany provide a detailed outline of what is needed by SMBs as we move through a period of intense growth spurred by the combination of increasing cloud penetration and increasing cloud workload density. Techaisle provides readers with the fact-based insight needed to take share-building action on these issues in this 360 on Cloud in the SMB market report. Its seven major sections are aligned with our clients key information requirements: Why is cloud being used by U.S. SMBs? Who is driving cloud adoption? What is in use Where is cloud being deployed? When will cloud usage patterns change and how? Managing cloud security: roles and responsibilities Assessing success: key cloud solution elements Report is delivered in PowerPoint format. Clients may also have access to Techaisle analysts, who can provide additional context for these findings and their implications for your firm. To inquire further contact or visit


  • Data You Can Rely On | Analysis You Can Act Upon The 360 on Cloud Computing SMB Cloud Computing Adoption Trends
  • Table of Contents SMB Business Issues, IT Challenges, Priorities Business Issues, IT Priorities & Challenges Connecting IT with business priorities The net net Current and Planned use of Cloud Computing Solutions Current & Planned deployment of Cloud Solutions Understanding the gateway to new platform and business capabilities Key cloud workloads and applications Differences in small business & mid-market SaaS adoption patterns Free vs. paid cloud applications Current and planned use of Private, Hybrid, Public clouds Benefits and Inhibitors Greatest benefits that SMBs receive from cloud solutions Key inhibitors for cloud adoption Looking back at 2011, Overcoming Cloud Adoption barriers Value of cloud solutions to business growth
  • Table of Contentscontinued Key Attributes of a Successful Cloud Solution Assessing success: key cloud solution elements BDM and ITDM perspectives What describes SMBs cloud computing status? As a center-point, supplement or complement? IT or Business: Who is driving SMB cloud adoption Who leads in the cloud area within SMBs IT or Business and their respective roles? SMB Cloud Security Management With respect to security of cloud-based applications and data what roles do business management, IT department and third parties play? Roles and responsibilities in cloud security management SMB Cloud Future: When will cloud usage patterns change and how? Where are SMBs heading from here? Tracing the trajectory SMB cloud usage Workload and application perspectives The final word on when
  • Background There are few absolute certainties in technology but one subject that is beyond debate is the fact that cloud computing has permanently changed the ways in which IT is deployed and consumed within businesses. If we think back to the time before the great recession, we can picture an era in which: A key constraint on new systems was the infrastructure cost. To support new systems, businesses needed to purchase new products and these acquisitions entailed detailed cost/benefit analysis, were subject to available CAPEX budget, and typically needed to be operated for a minimum of 3-5 years, a period corresponding to the depreciation cycle associated with the platform hardware. A key constraint on introducing new/improved automation for business processes was the development queue. IT was (and still is) stretched in many directions, and much of its time and budget was/is consumed with maintaining existing systems. New automation projects might not require a lot of dedicated time but because they were competing for scarce resources, the elapsed time between need identification and new system deployment was often measured in years. End-users were beholden to IT for service. The grip of technologists was already starting to erode in the last decade as new tech-savvy generations of end-users and managers came to the fore, but IT still controlled the engine the servers and networks needed for deployment of business-critical systems. End-users could, in some cases, turn to outsourcers for help in accelerating the queue, but were generally limited to deploying applications on ITs infrastructure. Systems users worked for a company and on its premises. While again, we had started to see use of technology to enable remote work prior to 2009 the concept was still something of a novelty. Employees might have the ability to work from home occasionally, but most work-days were in the office, and few staffers worked primarily from transient locations.
  • Objectives Looking at this same list now, it is stunning to see how much corporate IT realities have changed in the last five years. Today, an increasing proportion of infrastructure is rented rather than purchased, sourced with OPEX funds from remote suppliers. Agility has become the watchword for new automation projects, and acceptable timeframes are no longer calibrated in months. End-users can source applications, infrastructure and other needed services from a wide variety of online resources. And workers are tethered to the corporate infrastructure by their smartphones and tablets, not by the cables attached to their desks. Most of these changes are attributable in part or in whole to cloud computing. Cloud infrastructure provides the basis for OPEX-based, flexible-timeframe infrastructure rentals. SaaS providers are able to deploy new automation in hours rather than months. Mobility is not really a discrete initiative so much as it is a key attribute of ubiquitous infrastructure. And IT now competes for corporate IT influence and budgets it is no longer the final word on IT/business solution strategies. Spurred by these changes, Techaisle conducted a unique survey of SMBs. To better reflect the reality of distributed IT influence and authority, we surveyed roughly equal numbers of business decision makers (BDMs) and IT decision makers (ITDMs), asking both groups to provide a 360 perspective on the critical IT/business trends within their organizations.
  • Executive Summary The times, they are demandin. In 2014, the SMB business community is turning its attention to growth and our data shows that there is recognition of the ability of technologies, including (and notably) cloud, to help expand business activity. Budget constraints remain an impediment to IT spending, and SMBs are challenged with mobility management issues. Impact/implications: Our data shows that cloud has evolved from being seen as a cost-reduction option to a platform for business growth. We believe that suppliers will need to evolve their messaging accordingly not abandoning discussion of savings or CAPEX vs. OPEX, but evolving to highlight the ways that cloud provides opportunities for interacting with new customers and increasing business velocity. Why is cloud being used within SMBs? In many organizations, cloud may have first been introduced as a means of reducing CAPEX and/or overall IT costs, but today, it is viewed by SMBs as a means of increasing business agility and of introducing capabilities that would have been cost or time-prohibitive to deploy on traditional technology. Companies in the middle of the SMB market those with 50-250 employees emphasize the ability of cloud to make IT staff more productive, while smaller and larger organizations are primarily interested in enabling business staff. Impact/implications: To connect with SMB buyers, cloud suppliers need to be able to deliver a story highlighting the ways in which their services provide support for businesses that are planning to use the cloud as a platform for agility, and as a means of automating business processes. Productivity and integration will be important components of successful marketing activities.
  • Executive Summary.continued Who is driving cloud adoption? Techaisles research shows that ITDMs are primarily responsible for clouds platform technologies IaaS, and virtualization and mobile device management and that they share authority for SaaS with BDMs. However, the capabilities based on these foundational technologies mobility, Big Data, BI/analytics, collaboration and social media are largely directed by BDMs. BDMs also have taken a leadership role in the solution process steps (need identification, strategic and operational planning, even evaluation) that lead to a sale. ITDMs retain responsibility for deployment and training, but optimization is now also primarily the responsibility of BDMs. Impact/implications: Most IT vendors are used to selling to ITDMs, but this data indicates that the key initial steps in the solution market are now the preserve of BDMs. BDMs also have primary responsibility for optimization, which in cloud, leads directly to new sales opportunities. Suppliers will need to cope with a broader decision making unit (DMU) comprised of BDMs and ITDMs, and ensure that messaging around productivity and new capabilities is effectively communicated to and resonates with BDMs. What kinds of cloud are in use? Our research shows that SMBs use a mix of public, private and public clouds and that organizations often use two or three of these approaches simultaneously. The data suggests that the cloud deployment process starts with the business requirement, and moves back to the deployment model rather than starting with a platform, and expanding across incremental workloads. Impact/implications: This is an important point for suppliers. If cloud selection is not a religious issue, then accounts are not won or lost at a single platform decision they are won or lost on a workload-by-workload basis. This argues for suppliers ensuring that their value propositions are closely aligned with workload requirements, regardless of the core delivery strategy they are promoting.
  • Executive Summary.continued When will cloud usage patterns change and how? Working from survey data, Techaisle has created forecast scenarios that examine coming shifts in the SMB market. Our analysis demonstrates the coming dominance of hybrid as a delivery model which drives increased demand for both public and private cloud as well and provides high-growth forecasts for cloud storage, data backup and cloud security at a workload level, and for vertical applications, content publishing, CRM and BI/analytics in SaaS. Impact/implications: