techcrunch50 demo pit - experience sharing with pocc

Download Techcrunch50 Demo Pit - Experience sharing with POCC

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We launched onion.tv at Techcrunch50 demopit in 2009 after which we along with Dubzer (which launched at Demo Fall in 2009) shared our experience with Pune Open Coffee club in Pune.http://punetech.com/how-can-a-pune-startup-sell-in-the-us-pocc-event-nov-7/

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  • www.onion.tv Enhance Your Playback Experience
  • onion.tv at a glance Copyright Onion Technologies Pvt. Ltd. 2009 Are your videos enhanced for the web? + Publish using online video platforms VIDEOS ON INTERNET ENHANCED PLAYBACK EXPERIENCE = Enhance using onion.tv
    • Easy to use off the web
    • Integrates with most player APIs
    • Enrich the experience of your users
    • Expand your reach
  • About Techcrunch50
    • Launch-pads for startups
    • Criteria & Process of application
    • Types of companies
      • Mostly Web related?
      • Idea startup, Funded startup, and even revenue generating startups
    • About Demo-Pit
    • Cost Involved
    • Techcrunch50 winners
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Our Launch Plans
    • Company started late 2008 and immensely involved into product development
    • In March: Not ready with full product but got thinking of LAUNCH - we just need to launch what we have and keep iterating
    • Goals for launch
      • Complete minimal features that we can show off
      • Get towards target market content companies in education, events, news vertical
      • Focus on US market
    • Started looking options
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Launch options?
    • Online world, just kick off the website!
      • Not much expert advice and quality feedback?
      • Industry specific tradeshows: Really expensive!!!
    • Y Combinator / Seedcamp
      • This is not a launch pad but good if your goals are mentorship and investment.
    • Proto.in / Head-Start / Nasscom
      • Few great options, good if your focus is raising investment soon from India
      • Also, you can launch something else in these conference at later stage
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Two closest options were
    • DemoFall & Techcrunch50
      • Both have good options. Techcrunch50 seems to be more oriented towards early stage startup and also focuses more on web stuff!
    • But yes apply to as many startup launch options you see
      • You get to learn about competition in startups
      • You get to hear opinions on your product
      • You get started preparing stuff that matters to investors
      • You get connected to many people who matter in startup community.
      • You validate your ideas and business model to some extent.
    • Oh yeah, and if you are selected do ASK FOR DISCOUNT
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The Techcrunch50 Process
    • Each step crossed was pushing us more
      • Shortlisted based on written application
      • Excited for interviews
    • Interview with CEO of Techcrunch
      • Focused on product newness and basic viability of business
    • Long time no second interview!
      • Many people were tweeting whether no interview means NO?
      • Soon we got confirmation for another interview with Jason! Hooray!
    • Interview with Jason, CEO of Mahalo.com
      • Very crisp focused on business model and marketing strategies
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The Decision
    • Their decision was DEMOPIT
      • What could be the reason for that?
      • Team? Revenue? Beta-Customers?
    • We had just lost hope to do any launch
      • Just forgot this launch thing for full-two weeks!!!
      • Kind of back to square-one, Just launch online?
    • Oh wait, it might be a good idea to get started in US?
      • Had to kick off talking with potential partners, potential business development person, and customers too! All in US
      • Its already August and soon things will slow in US for year end
      • Lets just start this thing. DemoPit could complement this actually!!!
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The preparation
    • As we decided for Techcrunch50
      • Development speed increased and things were looking good
      • Focused more on whats good for demo or showing more
      • Didnt achieved all that we wanted but yes minimum functionality!
    • Website work outsourced in 2 weeks
    • Demo Video made in-house in couple of days
    • Got business card printed in last week
    • And yeah bought some gift items for demo table the day we had to fly
    • Oh we were good, already had business visa!!!
    • Why we both went?
    Copyright Onion Technologies Pvt. Ltd. 2009
  • First Day as attendee
    • Oh yeah whole night coding and even a warning from landlord! We were just lost and had no idea about time!
    • Focus of the day was
      • Attend some top 50 on-stage pitches in first-half
      • Get to know how to get audience award
      • Make many friends and invite them to demopit next day
    • Most of the second half was spent in demopit to learn whats going.
    • AT LAST MOMENT arranged a MONITOR for the demo!
    Copyright Onion Technologies Pvt. Ltd. 2009
  • DEMOPIT
    • Frequently asked questions
      • What do you do?
      • What differentiates you from ____?
      • How do you make money?
    • It is good to have experience in SALES
      • Need to have passion each time you repeat the story!
    • Didnt had fancy stuff on booth nor a great cash offers
      • But our gifts were cute and most people appreciated
      • And some came just for that and not the pitch ;)
    • Werent upto mark for winning audience award
      • But a great deal of feedback and contacts in startup community are made.
    Copyright Onion Technologies Pvt. Ltd. 2009
  • The important message
    • Rich user experience is critical and make it more social
    • Brand perception is not easy to change
      • Some even suggested us to change our company name
    • There are something you need to do on time
      • Trademark work was done just before launch
      • Not filed in US yet, due to issues and might take 3 more months.
    • PR is all about connections and spamming too??
      • We failed to focus on PR during the conference day
      • And, never felt to spam the PR list we had prepared.
      • Additionally, felt not to buzz our self as we still had to complete trademark filing in US.
    Copyright Onion Technologies Pvt. Ltd. 2009
  • Other companies launching?
    • Could be similar or even a competitor!
      • Udemy.com is similar but focused only on online courses.
    • Could be a service provider to you later
      • We are talking with trademarkia.com to help us for legal services.
      • Others we could use?
        • ObjectiveMarketer.com, Chargify.com, AskYourTargetMarket.com
        • Its a good thing to be early adopter of some other startup too!
    Copyright Onion Technologies Pvt. Ltd. 2009
  • After all what about leads??
    • Techcrunch50 is not an industry specific conference, so it depends.
    • For us events are part of target market & we do have some contacts which will be converted into leads down the line.
    • Note people coming to such conferences are early adopters and if people dont understand your product, forget the world!
    • SaaS, Online marketing is good to start
    • But, yes business devel

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