Welcome to techmap:Is Programmatic the Future of Advertising?

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Talks start at 7.15pm, until then, eat, drink and be merry.

Introducing techmap

Andy Bargery

CEO, Klaxon

Where marketing meets technology.

Andy Bush, Senior Vice President, Time Inc

Jack Rutter, Platform Director, TubeMogul

Gawain Owen, Digital Lead, Nestle UK&I

Stephane Lecuyot, Nestle Nespresso

Is Programmatic the Future of

Advertising?

Agenda

6.30pm - Registration

7.15pm - Introducing techmap

7.20pm - Andy Bush, TimeInc

7.35pm - Jack Rutter, TubeMogul

7.50pm - Gawain Owen, Nestle

Stephane Lecuyot, Nespresso

8.05pm - Questions?

LUMAScape

Andy Bush

Senior Vice President, Time Inc

Jack Rutter

Platform Director, TubeMogul

Is Programmatic the

Future of Advertising?16th March 2015

Agenda

• Introduction

• Definition of Programmatic

• Tradtional Trading Models and The Market Evolution

• How Does Programmatic Software Improve Media

Buying?

• Where next?

What Does Programmatic Mean?

Complexity of the Traditional Media Buying Process

In the Beginning…

Then Ad Networks Join the Party…

But Exchanges Steal the Spotlight…

And Supply-Side Platforms Arrive for Publishers…

While Demand-Side Platforms Align with Advertisers

“Software is

Eating the

World…

MARC ANDREESEN

…Software is

Improving

Media Trading.”

Moving to Efficiency through Software

Improve Your Bottom Line with Cost Savings

Control Frequency Across the Entire Campaign

Programmatic Provides More Control and

Transparency

DATA

Ownership

Where Next?

Source: Strategy Analytics, May 2014

MAKING

HEADLINES

How much is this a Reality?

First-ever broadcast TV Super Bowl advertisement

purchased programmatically made possible by our exclusive

partnership with WideOrbit

The Future of Media Buying?

Gawain Owen

Digital Lead, Nestle UK & Ireland

Stephane Lecuyot

Digital Acquisition Manager,

Nestle Nespresso

- Is Programmatic the Future of Advertising?

- Overcoming Content Shock

- Is Data the Holy Grail for Marketers?

- CRM & the Promise of Automation

- Getting to Grips with the Human Condition

Topics:

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