technical implementation of an eshop
DESCRIPTION
The presentation addresses the correct procedure and the necessary components of establishing an ecommerce business. eCommerce is a trend and many people on their rush to get a piece from the pie, fail to understand some critical points, that will come after as an avalanche, if neglected. The 'Technical Implementation of eShop' presentation aims at briefly highlighting these important steps. ------ This presentation was given at the eCommerce Seminars, organised by ELTRUN, the eBusiness Lab of the Economic University of Athens, Greece.TRANSCRIPT
Technical Implementation of an eShop
Prepared 50 min.
ONE HOUR SESSION
Who am I?
OliveShop.comCo-founder
ATCOM S.A.Head of
Innovation
GR.EC.AMember of the
Board
HAMACMember of the Global Trends
Committee
[email protected] email in the world???
Which is the biggest nightmare of a presenter?
Quick Quiz
1. The Procedure
2. The Components
1. The Procedure
Information Architecture
Information Architecture
is the art and science of organizing and labeling data
in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˌtek-chər
From too simple…
… to very sophisticated
Is it Important?
Duplicate content gets low authority score. Too much duplicate might get you penalized.
Search Engines like ‘flatter’ architecture. Help them to easily crawl and index your content
Organize Content. Make it easy for users to find everything fast and accurately.
Build it right from the beginning. Otherwise it will cost you high in the future
85%15%
Usability
is the ability to be used easily or convenient
usa·bili·ty / yü-zə-ˈbi-lə-tē
#FAIL
#FAIL
#EPIC FAIL!
Law No 1: Don’t make users think too much.
If it is very complex… they will leaveIf they get lost… they will leaveIf it is hard to read… they will leaveIf they don’t now how to proceed… they will leaveIf they have too many to do… they will leave
Is it just colours and shapes?
RESPONSIVE DESIGN
DEVELOPMENT
Which Shopping Cart software to use?
Open Source or not?
Programming Language?
Web Services and APIs
2. The Components
SalesCatalogCustomersReportsAnalytics
CMSHelp DeskConfiguration
PromotionsNewslettersLoyalty SystemsCoupons
Shipping
Payments
XML / APIs / Web Services
Invoicing
Security
Closing…
..just a bit more patient
Let’s make a good deal
If you give me a 5-stars rating…
5I’ ll give you
Tips To IncreaseConversions
5I’ ll give you
Usability Tips To IncreaseConversions
Use OnePage Checkout
Improve Login Forms
Use Social Proof (Reviews/Critics,etc.)
Use Call-To-Action Buttons
Shout your Security and Trust Seals
Fotis Antonopoulos