Andrea Streff & Matthew Edgar Elementive Marketing Solutions

Technical SEO for the Non-Techie

1. OVERVIEW

Today we will review…

• Technical SEO Background and Process

• The Top 5 Technical SEO Areas 1. Speed

2. Uptime

3. Errors

4. XML Sitemap

5. HTML tags

What is Technical SEO?

Technical SEO: Audiences

Technical SEO Process

Three Questions to Ask 1. What makes the content on your website

findable? – Communicating about the pages on your site to Google,

Bing, elsewhere – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media with all additional content

– like Open Graph and cards

Three Questions to Ask 1. What makes the content on your

website findable? – Communicating about the pages on your site to

search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media

Three Questions to Ask 1. What makes the content on your

website findable? – Communicating about the pages on your site to

search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media

Three Questions to Ask 1. What makes the content on your

website findable? – Communicating about the pages on your site to

search engines – Links to your content throughout the web – Create XML sitemaps Generating feeds to share

your content – Posting items on social media

Three Questions to Ask 1. What makes the content on your

website findable? – Communicating about the pages on your site to

search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media

Three Questions to Ask 1. What makes the content on your

website findable? – Communicating about the pages on your site to

search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media

Three Questions to Ask

2. What makes your website crawlable? – Lots of text– this is easier for Google to crawl and

easier for people to read – Provide alternatives for non-text content, like

adding text descriptions for your images or transcripts for videos.

Three Questions to Ask

2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and

easier for people to read – Provide alternatives for non-text content, like

adding text descriptions for your images or transcripts for videos.

Three Questions to Ask

2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and

easier for people to read – Provide alternatives for non-text content, like

adding text descriptions for your images or transcripts for videos.

Three Questions to Ask

2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and

easier for people to read – Provide alternatives for non-text content, like

adding text descriptions for your images or transcripts for videos.

Three Questions to Ask

2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and

easier for people to read – Provide alternatives for non-text content, like

adding text descriptions for your images or transcripts for videos.

– Keep your website error free.

Three Questions to Ask 2. What makes your website crawlable?

– Don't block robots from accessing your website. Easy way to test this - If it returns the content of your page without issue, it is safe to assume Google and Bing can access your site:

Three Questions to Ask

3. What do you do to make it understandable?

– Keep your website error free

– Use relevant words and phrases

– Put your content in text format to make it easier for audiences to read

Three Questions to Ask

3. What do you do to make it understandable?

– Use accurate tags to identify content

– Use relevant words and phrases

– Put your content in text format to make it easier for audiences to read

Three Questions to Ask

3. What do you do to make it understandable?

– Use accurate tags to identify content

– Use relevant words and phrases

– Put your content in text format to make it easier for audiences to read

Three Questions to Ask

3. What do you do to make it understandable?

– Use accurate tags to identify content

– Use relevant words and phrases

– Avoid duplication

Join us for the next video: Website Speed Testing

and Monitoring