technical writing september 28 th, 2012. today tone in business writing. - formal vs. informal...
TRANSCRIPT
TECHNICAL WRITINGSeptember 28th , 2012
Today• Tone in business writing.
- Formal vs. Informal Writing.
Informal vs. Formal Writing
Informal Writing:
- Tends to be more conversational.- Uses figures of speech and slang.- Short, using contractions and abbreviations.- More personal, emotional tone.- Speaks directly to audience using “you”, “your”, etc.- Uses shorter sentences.
Informal vs. Formal Writing
Formal Writing:
- Tends to be complex and thorough.- Approaches serious topics very directly.- Uses longer sentences;
Main points are introduced. More support and detail given.- Uses full words (no abbreviations or contractions).- States the main point objectively.- Not personal or emotional.
Example 1-
This is to inform you that your book has been rejected by our publishing company as it was not up to the required standard. In case you would like us to reconsider it, we would suggest that you go over it and make some necessary changes.
Example 2 –
You know that book I wrote? Well, the publishing company rejected it. They thought it was awful. But hey, I did the best I could, and I think it was great. I’m not gonna redo it the way they said I should.
Informal vs. Formal Writing• Generally, it is safest to use a formal writing style in
business writing.
Informal vs. Formal Writing
Word choice has a significant effect on formal vs. formal language.
i.e.,
intoxicated vs. drunk
did not vs. didn’t
pleasant vs. nice
Informal vs. Formal Writing
Multisyllabic words convey formality:
show demonstrate
help assistance
find encounter
Informal vs. Formal Writing
One-word active verbs and strong verbs convey formality.
Active verbs:
determine, decrease, investigate, develop.
Strong verbs:
- convey, recommend, suggest.
Two-/Three-word verbs and weak verbs convey informality.
Informal vs. Formal Writing
Active verbs:
determine figure out
decrease go down
investigate look into
develop come up with
Strong verbs:
convey tell
recommend
suggest
Informal vs. Formal Writing
Contractions and idioms convey informality and are not generally appropriate for business writing.
don’t do not
we’re we are
Sit on the fence unable to come to a decision.
On the ball understand
How to avoid informal writing
1. Change simple words into multi-syllabic words when possible.
Example:
I could meet your current needs for temporary help.
I could fulfill your current requirements for temporary assistance.
How to avoid informal writing• Change two-word, weak verbs into one-word, strong
verbs.
• Example:
• If the company goes with the first process, it would reach the break-even point at sales of 5,000 cases.
• If the company chooses the first process, it would reach the break-even point at sales of 5,000 cases.
How to avoid informal writing• Try to avoid vague adjectives and adverbs like:
Good, bad, well, nice, pretty, very.
• Example:
• Our company manufactures all sorts of good things.
• Our company manufactures a variety of useful products.
How to avoid informal writing• Spell out contractions in their full forms.
• Example:
• The CEO won’t appoint you as manager unless they’re in need of one.
• The CEO will not appoint you as manager unless they are in need of one.
How to avoid informal writing• Use idiomatic language only for informal situations.
• Example:
• Contrary to our expectations, the company’s product management took a turn for the worse after the merger.
• Contrary to our expectations, the company’s product management managed its products less efficiently after the merger.
Practice
• 1. I suggest we facilitate the production process by• hiring new employees to manufacture steel rings.
• 2. Sing Magazine encountered some financial problems• last year and had to borrow a substantial• amount of money from banks.
• 3. The firm has minimally reduced its employees’• working hours.
• 4. Mr. Gambler should choose the best employee as• soon as possible.
• 5. This new method will enhance our sales.
• 6. Sales Manager John Smith spoke effectively during• the press conference.
• 7. Sales Central has been growing steadily since• it started manufacturing the new product.
• 8. The manager will not say which part malfunctioned.• You might want to investigate the matter• yourself.
• 9. You should first determine what caused the reduction• in sales.
• 10. I suggest you reconsider the proposal.
Homework
Write two emails (one informal, one formal).
Information:
Last weekend, you were at a company party and drank too much. At the party, you became rude and verbally assaulted (insulted) one of your co-workers (who is also your friend) in front of your entire office, including your manager.
The company has demanded that you apologize to your friend and to the manager for your actions.
HomeworkWrite two emails (one informal, one formal).
Informal to your friend (you can choose the name).
Formal to your manager (Name: Mr. Mayweather).
Instructions: Write each email on a separate page (word document) and send it as an attachment to:
Subject: Chuseok work
Deadline: Next Thursday: 11:59 pm.
Homework
For emails:
You need a salutation (if formal)
i.e., Dear Mrs. Schwartz.
You need to include a closing salutation (if formal)
i.e., Sincerely,
Joe Schmo