technological marketing

8/3/2019 Technological Marketing

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Marketing Of Technology Products


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Topics-Durations-6 Lectures

What Is Innovation. What is Technology Products and Services(TPS).How The TPS are different from GenericProducts and Services.

Qualities Of TPS


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Introduction

In the past, engineers often took on highly-specialized,behind-the-scenes roles in theirorganizations. Although valued and respected, they

were not expected to have frequent interaction withother types of business professionals. But today, asmany organizations are being restructured to havecross-departmental teams, engineers must work side-by-side with both technical and non-technical staff. Inthe area of marketing, their input is necessary foreverything from pricing and promotion to distributionand customer satisfaction. Engineers have much togain from marketing professionals who can provide

valuable information about customers and their needs

all of which help improve the process of design andinnovation.


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What You Require to understandInnovation

Improve your ability to identify needs in themarketplaceImprove your ability to identify factors inmarket demandLearn more about the end-user characteristics of your markets


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Out Come of the course.

Most technical products require specializedknowledge that professionals do not understandbut you will have fair amount of idea .

You can help close the communication gapbetween your technical team ,sales staff andcustomers. If your markets are specialized andtechnological in nature, you may have a betterunderstanding of end-user behaviors, values andthe technical language they use in the field.


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What Is Innovation.

Although the term is broadly used, innovationgenerally refers to the creation of better or moreeffective products, processes, technologies, orideas that are accepted by markets, governments,and society. Innovation differs from inventionor renovation in that innovation generally

signifies a substantial positive change comparedto incremental changes.-Wikipedia


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What Simulates innovation.


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Innovation Definitions.

The creation of better or more effectiveproducts, processes, technologies, or ideas thatare accepted by markets, governments, andsociety. Innovation differs from invention orrenovation in that innovation generally signifiesa substantial positive change compared to

incremental changes.


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Definition

Everett Rogers, a professor of rural sociology Defines an innovation as "an idea, practice, or object that

is perceived as new by an individual or other unit of

adoption


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Innovation Process


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Knowledge

In this stage the individual is first exposed to aninnovation but lacks information about theinnovation. During this stage of the process theindividual has not been inspired to find moreinformation about the innovation.


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Persuasion

In this stage the individual is interested in theinnovation and actively seeks information/detailabout the innovation.


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Decision

In this stage the individual takes the concept of the innovation and weighs theadvantages/disadvantages of using theinnovation and decides whether to adopt orreject the innovation.


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Implementation

In this stage the individual employs theinnovation to a varying degree depending on thesituation. During this stage the individualdetermines the usefulness of the innovation


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Confirmation

Although the name of this stage may bemisleading, in this stage the individual finalizeshis/her decision to continue using theinnovation and may use the innovation to itsfullest potential.


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What Is Technology

Technology can be most broadly defined as theentities, both material and immaterial, created by the application of mental and physical effort inorder to achieve some value. In this usage,technology refers to tools and machines thatmay be used to solve real-world problems


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The distinction between science, engineering andtechnology is not always clear

Science is the reasoned investigation or study of phenomena,aimed at discovering enduring principles among elements of thephenomenal world by employing formal techniques such as thescientific method.Engineering is the goal-oriented process of designing andmaking tools and systems to exploit natural phenomena forpractical human means, often (but not always) using results andtechniques from science.

The profession in which a knowledge of the mathematicaland natural sciences gained by study, experience, and

practice is applied with judgment to develop ways toutilize, economically, the materials and forces of nature forthe benefit of mankind

Technology is often a consequence of science and engineering although technology as a human activity precedes the twofield


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What Is TPS

The instruments, tools, machinery, equipments,appliances,ideas ,concepts ,innovations andProcesses that serve and satisfy the specializedneeds and functions are defined Technology Products and Services.-Salil Bhatia


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