technological strategies for engaging your community

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Technological Strategies for Engaging Your Community County Clerks to Council Training Program October 12, 2011 Dr. Curtis R. Rogers, Communications Director SC State Library [email protected]

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Page 1: Technological strategies for engaging your community

Technological Strategies for Engaging

Your Community

County Clerks to Council Training Program October

12, 2011

Dr. Curtis R. Rogers, Communications DirectorSC State Library [email protected]

Page 2: Technological strategies for engaging your community

agenda

• Overview (interactive vs. talking head)• Video• Questions & Answers• No scheduled break – we’ll break when

everyone wants to• Examples & Resources - show and tell• Group Exercises with Review

Page 3: Technological strategies for engaging your community

Bloom’s Taxonomy

• What you’re actually going to be doing today when you learn about new ways of communicating with your communities.

Page 5: Technological strategies for engaging your community

What are your first thoughts?

Page 6: Technological strategies for engaging your community

How is local government changing?

Page 8: Technological strategies for engaging your community

What are your first thoughts?

Page 10: Technological strategies for engaging your community

Review of SC County Government Web Sites for Social Media Logos

(August 2011)County Twitter Facebook Youtube Other

Anderson 200+ 200+ Yes

Aiken 4 accounts 4 accounts No

Beaufort 100+ 80+ Yes

Charleston 600+ 400+ No .TV/USTREAM

Chesterfield No 2,000+ No

Dorchester No No No RSS only

Kershaw No 500+ No

Richland 1200+ 700+ Yes Podcasts

Page 11: Technological strategies for engaging your community

But how do you find the

time?

Page 12: Technological strategies for engaging your community

Easy answer/difficult to do…

STOP DOING WHAT NO LONGER IS EFFECTIVE

OR WORKS AND CHANGE HOW YOU DO

THINGS!

Page 15: Technological strategies for engaging your community

http://blog.hubspot.com

Page 16: Technological strategies for engaging your community

Social Media Resources Exercise

1. Take a few moments to brainstorm on what resources you use on a daily basis and write down the web site addresses

2. We’ll review each web site and explore how it is useful to what you do and how you can engage your community

3. Discuss why it’s important to keep up with new technology and social media

Page 17: Technological strategies for engaging your community

• Profile vs. page vs. group• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

Page 18: Technological strategies for engaging your community

• #hashtags & @signs• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

Page 19: Technological strategies for engaging your community

• Hootsuite – social media management tool• Manage multiple

accounts, schedule tweets and posts.• Tweetdeck (another

management tool)

Page 20: Technological strategies for engaging your community

• Channels, creating videos, uploading, playlists, insights, friends, subscribing…

• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

Page 21: Technological strategies for engaging your community

Learning exercise• Think about Social Media, the communities you

serve, and your office workflow.

• Take ____ minutes to discuss:

1. How to get more involved.2. How to make social media more effective.3. What are your next steps?

• Take notes on what was discussed.

• Report on the discussion/group discussion.

Page 22: Technological strategies for engaging your community

Your homework

assignment:

Page 23: Technological strategies for engaging your community

Resources• How to Embrace Social Networking in Local

Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht

• 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz

• DISCUS – South Carolina’s Virtual Library • Use your local public library!

Page 24: Technological strategies for engaging your community

Be flexibleFlickr:Ingorrr

Page 25: Technological strategies for engaging your community

Don’t be hostile to new technology

Flickr:Lara604

Page 26: Technological strategies for engaging your community

Treat new technology like they would.

Flickr:woodleywonderworks

Page 27: Technological strategies for engaging your community

Flickr:whiteafrican

Keep up!

Page 28: Technological strategies for engaging your community

Play & Experiment Flickr:The Lightworks

Page 29: Technological strategies for engaging your community

Flickr:lovelypetal

Page 30: Technological strategies for engaging your community

Thank you!Dr. Curtis R. Rogers,

Communications Director803-734-8928

[email protected]