technology across the generations: using educational technologies to engage multiple audiences

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WHO’S USING WHAT: A GLIMPSE AT HOW DIFFERENT GENERATIONS ARE USING TECHNOLOGY AND ITS IMPACT ON UWEX PROFESSIONALS UWEX- Connection and Engagement Conference October 20, 2010

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Page 1: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

W H O ’ S U S I N G W H A T : A G L I M P S E A T H O W D I F F E R E N T G E N E R A T I O N S A R E U S I N G T E C H N O L O G Y A N D I T S I M P A C T O N U W E X P R O F E S S I O N A L S

U W E X - C o n n e c t i o n a n d E n g a g e m e n t C o n f e r e n c eO c t o b e r 2 0 , 2 0 1 0

Page 2: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Wood County 4-H Youth Development Educator

CHRIS VIAU

Pierce County 4-H Youth Development Agent

FRANK GINTHER

Buffalo County 4-H Youth Development Educator

ANNIE LISOWSKI

Page 3: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

PLAYING MUSIC THROUGH THE DECADES

Music Player Evolution You Tube Video

Page 4: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

DISCLAIMERS

Not a personal "GEEK SQUAD" to help you get your system set up

Local access issues are important and we have them too however we aren't the internet answer team nor can we help you eliminate that troublesome county IT department

Specific “How to Questions” are not going to be able to answered in the time provided. We may ask you to hold questions until the end or refer you to other resources

We are here to encourage you to try something new in your educational use of technology, help you better meet the technology needs of your stakeholders

Page 5: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

DIGITAL DIVIDE

Page 6: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

GENERATIONS

Generations Explained

Generation Name* Birth Years, Ages in 2009 % of total adult population

% of internet-using population

Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4%

Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%.

*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.

Page 7: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org

Makeup of Adult Internet Population by Generation(does not include teens)

Gen X (ages 33-44)

23%

Younger Boomers

(ages 45-54)22%

Gen Y(ages 18-32)

30%

G.I. Generation (age 73+)

4%

Silent Generation(ages 64-72)

7%

Older Boomers (ages 55-63)

13%

Page 8: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

GENERATIONS ONLINE IN 2009

Active engagement with social media

(visit SNS, create SNS profile, create blogs)

More advanced online entertainment

(download videos, music and podcasts)

More advanced communication and passive social media use

(instant messaging, visit SNS, read blogs)

The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS.

While there are always exceptions, older generations typically do not engage with the internet past e-commerce.

The vast majority of online adults from all generations uses email and search engines.

Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org

Page 9: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

GENERATIONS’ ONLINE

Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org

Page 10: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Overall Online Pursuits

Rank Teens Gen Y Gen X Younger Boomers

Older Boomers

Silent Generation

G.I. Generation

1 Play games Email Email Email Email Email Email

2 Email Search Search Search Search Search Search

3 Instant message (IM)

Research product Research product Research product Get health info Research product Get health info

4 Visit social networking site (SNS)

Get news Get health info Get health info Research product Get health info Make travel reservations

5 Get news Watch video Buy something Get news Buy something Make travel reservations

Research product

6 Download music Buy something Get news Make travel reservations

Get news Visit gov’t site Buy something

7 Watch video Get health info Make travel reservations

Buy something Make travel reservations

Buy something Get news

8 Create SNS profile

Visit SNS Bank Visit gov’t site Visit gov’t site Get news Visit gov’t site

9 Read blog Make travel reservations

Visit gov’t site Research for job Bank Bank Get religious info

10 Buy something Get job info Research for job Bank Research for job Research for job Bank

11 Download video Create SNS profile

Watch video Watch video Get job info Get religious info IM

12 Get job info IM Get job info Get job info Watch video Rate product Play games

13 Create blog Download music Download music Get religious info Rate product Play games Rate product

14 Get health info Bank IM Rate product Get religious info IM Read blog

15 Get religious info Visit gov’t site Get religious info IM Play games Watch video Watch video

16 Podcast Research for job Play games Auction Auction Read blog Download video

17 Visit virtual world Play games Visit SNS Read blog Read blog Auction Get job info

18 Read blog Rate product Play games IM Download music Podcast

19 Download video Read blog Download music Download music Download video Research for job

20 Rate product Download video Download video Download video Get job info Auction

21 Get religious info Auction Visit SNS Podcast Visit SNS Create blog

22 Auction Create SNS profile

Podcast Visit SNS Podcast Download music

23 Podcast Podcast Create SNS profile

Create SNS profile

Create blog Visit SNS

24 Create blog Create blog Create blog Create blog Create SNS profile

Create SNS profile

Information seeking & research

E-commerce & online shopping

Entertainment

Communication & social media

Types of Activities:

Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org

Page 11: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Online Teens

(12-17)

Gen Y

(18-32)

Gen X

(33-44)

Younger Boomers

(45-54)

Older Boomers

(55-63)

Silent Generation

(64-72)

G.I. Generation

(73+)

All Online Adults

Go online 93% 87% 82% 79% 70% 56% 31% 74% Teens and Gen Y are more likely to engage in the following activities compared with older users: Play games online 78 50 38 26 28 25 18 35 Watch videos online

57 72 57 49 30 24 14 52

Get info about a job 30~ 64 55 43 36 11 10 47

Send instant messages

68 59 38 28 23 25 18 38

Use social networking sites 65 67 36 20 9 11 4 35

Download music 59 58 46 22 21 16 5 37 Create an SNS profile 55 60 29 16 9 5 4 29

Read blogs 49 43 34 27 25 23 15 32 Create a blog 28 20 10 6 7 6 6 11 Visit a virtual world 10 2 3 1 1 1 0 2 Activities where Gen X users or older generations dominate: Get health info 28 68 82 74 81 70 67 75 Buy something online 38 71 80 68 72 56 47 71

Bank online * 57 65 53 49 45 24 55 Visit gov’t sites * 55 64 62 63 60 31 59 Get religious info 26~ 31 38 42 30 30 26 35 And for some activities, the youngest and oldest cohorts may differ, but there is less variation overall: Use email 73 94 93 90 90 91 79 91 Use search engines

* 90 93 90 89 85 70 89

Research products * 84 84 82 79 73 60 81 Get news 63 74 76 70 69 56 37 70 Make travel reservations

* 65 70 69 66 69 65 68

Research for job * 51 59 57 48 33 9 51 Rate a person or product

* 37 35 29 30 25 16 32

Download videos 31~ 38 31 21 16 13 13 27 Participate in an online auction

* 26 31 27 26 16 6 26

Download podcasts 19 25 21 19 12 10 10 19

Based on Pew Internet & American Life Project surveys. Margins of error vary by subgroup; see methodology.

Source: Pew Research Center’s Internet & American Life Project www.pewinternet.org

Page 12: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

GENERATIONS & TECHNOLOGY DISCUSSION

What generational trends exist?

How does this data compare with your perceptions and experiences working with multiple generations who use technology?

What implications does this data present for the work you do in UW-Extension?

Page 13: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

DO YOU IPCEE?

Do you iPCEE?

iPcee Prezi

Inform

Plan

Collaborate

Educate

Evaluate

Page 15: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Web 2.0

Technologies

SMS (TEXT)

Social Bookmarking

Wikis / Google Docs

Social Networks

Page 16: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Small Group Discussion

Throughout the presentation situations will be presented for you to consider

Using what you already know and what you have learned today, discuss what tool may be used to reach the intended audiences.

The situations are very specific or very broad by design.

Determine the purpose: iPCEE

Discuss the tools you may use

Page 17: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

REACHING OTHERS BY TEXT

Multiple Ways to Text Message

Bulk or Mass SMS via paid service www.txtwire.com Video

Direct: Cell Phone to Cell Phone Often limited to 10 -20 recipients

Personal Number is provided to recipient

Page 18: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

WEB-BASED TEXT MESSAGES

Web-based to Cell Phone

Facebook & other SNS applications

RSS Feeds – Capable on UWEX Blog

Online service providers with free subscriptions: eztexting.com textmefree.com mozeo.com

Page 19: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

EMAILING TEXT MESSAGES

Email to Cell Phone

Cell Phone Carriers

FREE, no account needed at www.txtdrop.com

4-H Plus

Mass Text Capable - available in near future?

For now get around the system Enter a member’s primary email as

[email protected] for example then use email tool

Page 20: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

WHAT IS SOCIAL BOOKMARKING?

Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources

In a social bookmarking system, users save links to web pages that they want to remember and/or share

Similar to web browser bookmarks, social bookmarking stores individual pages online and allows you to 'tag' them

Source: Wikipedia

Page 21: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

THE EXAMPLE CALLED “DELICIOUS”

Delicious is a social bookmarking website

Advantages:

Access bookmarks anywhere

Share your bookmarks publicly or privately

“Network” with others on Delicious and add their bookmarks to your own collection

Source: Delicious.com

Page 22: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Frank’s Delicious Account

Franks Delicious Account

Page 23: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

IT’S ABOUT THE SHARING

You can share your bookmarks plus a short message (116 characters or less) with the following groups:

Twitter: Requires you to provide your Twitter username and password

Delicious users: These are other friends that are using Delicious. Bookmarks you share with other Delicious users will appear in their Delicious Inbox

Email Address: Anybody with an email address

Page 24: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

TAGGING BOOKMARKS

Tags = one-word descriptors

Multiple tags can be assigned for each bookmark

Tags can be edited, deleted and shared

Organize personal resources or go even further and build a collaborative repository of related information

Page 25: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

ANATOMY OF A BOOKMARK

Page 26: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

MASH IT UP

Video sharing is way for people to share what they create

YouTube is the most popular today

A mash-up is using existing music and “mashing” it together in new combinations

Viral describes the nature in which some videos become popular

Mash-up Video with subtitles

A Viral Example-Evolution of Dance 150+ million views

Page 27: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

WIKIS

A wiki is:

a website that allows the easy creation and editing of any number of interlinked web pages

typically powered by wiki software

used to create collaborative websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems

Source: Wikipedia.com

Page 28: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

WIKI TYPES

Specific Purpose

users use their editorial rights to remove material that is considered "off topic." Such is the case of the collaborative encyclopedia Wikipedia.

Open Purpose

accept content without firm rules as to how the content should be organized.

Source: Wikipedia.com

Page 29: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

WHY WIKI?

All users can edit any page or to create new pages within the wiki

Uses only a plain-vanilla Web browser without any extra add-ons

Promotes meaningful topic associations between different pages by making page link creation easy

A wiki is not for casual visitors – It aims to involve the visitor in an ongoing process of creation and collaboration that constantly changes the website

Source: Wikipedia.com

Page 30: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

GOOGLE DOCS

Is free

Is a web-based word processor, spreadsheet, presentation, form, and data storage service offered by Google

Allows users to create and edit documents online while collaborating in real-time with other users

Non-users can edit created documents

Documents can be shared, opened, and edited by multiple users at the same time

In the case of spreadsheets, users can be notified of changes to any specified regions via e-mail

Can be viewed and edited offline using Google Gears

Page 31: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Chris’ Google Docs Page

Chris' Google Docs

Page 32: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

SOCIAL NETWORKS

“Social networking is the process of initiating, developing and maintaining friendships and collegial or professional relationships for mutual benefit. Current discussions surrounding social networking deal with web-based or technology-mediated tools…but social networking occurs in many forms, including face to face.”

Source: Classroom 2.0

Page 33: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

SHOULD I OR SHOULDN’T I?

What are your goals in using social networking professionally?

What is the best social networking technology for you personally and professionally?

Is it worth the risk?

How will online behavior expectations be enforced with stakeholders?

How interactive, involved will you be?

What are my limits?

Professional Considerations

Page 34: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

PROTECT YOURSELF

Create and maintain a simple profile. Document your online communications. Choose your “friends” wisely. Purposefully put it ALL out there for EVERYONE to see.

Try to post all of your messages in the public domains of all sites.

Remain professional. Keep posts and replies on topic (work related).

If you wouldn’t post it on your desk, then certainly don’t post it online.

Page 35: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

Break

Please return in 10 minutes

Page 36: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

ADDITIONAL RESOURCES

Access online:

Delicious usernames: annie.lisowski

fginther

Page 37: Technology across the Generations: Using Educational Technologies to Engage Multiple Audiences

THANK YOU

Evaluation