Technology as Dog FoodMessaging and success in translating the Capitol for the cubicle

Ben LaRoccoManager, Political InvolvementProcter & Gamble

A Joke

The dogs have to like it

• Good Cause (or candidate)

• Good Message– Why it matters to the your organization, and why it matters to the

message recipient

• Credible Messenger– Who is delivering the message?

• Receptive Audience– Know who they are

Good Examples

• Bush Cheney ’04 – Voter Vault

• Barack Obama

• www.pgvotes.com

Examples from P&G:

171 year old company at the cutting edge of many technologies - dichotomy

• www.beinggirl.com• www.pampers.com • Communicator• PGtube• Employee Blogs• Podcasts

Do not do this!!!!!

• http://blogs.ft.com/techblog/2008/11/sex-cocoa-puffs-and-the-cincinnati-search/

• http://www.americablog.com/2008/09/college-republican-leader-had-to-quit.html

• http://wonkette.com/153271/breaking-despite-the-elastic-stormie-janzens-thong

How do you measure success?

• Define Goals from the beginning, with a framework of how to reach those goals. – Http://www.bipac.net/page.asp?g=pgvotes&content=videos

– P&G had roughly 240,000 employee touches, 40,000 hits on PGvotes.com, and hundreds of employees and retirees have proactively signed up to Stay Informed on P&G public policy issues in the future.

– Take a Survey