technology driven stadium€¦ · camp nou. iconic landmark of the city. seats. thebiggest. stadium...

TECHNOLOGY DRIVEN STADIUMMobile World Congress Americas

Sergio Jerez – Chief Information Officer FC BARCELONASeptember 2018

FC BARCELONAmés que un club

HISTORIC DEMOCRATIC CLUB

Members143,855

OWNED BY THE MEMBERS

Founded in1899

FC Barcelona – Information Tecnologies. 2018

MULTI-SPORT CLUBSix professional sports

SOCCER BASKETBALL HANDBALL ROLLER HOCKEY FUTSAL WOMEN’S SOCCER

5 2 219 2European championships

UEFA CHAMPIONS LEAGUEFINAL AUDIENCES

SUPER BOWL AUDIENCES

NBA FINALS AUDIENCES

2012 2012 20122013 2013 20132014 2014 20142015 2015 20152016 2016 2016

Source: SuperBowl (Nielsen), NBA (Statista), UCL (UEFA)

150 M 150 M165 M

180 M

THE WORLD’S MOST WATCHED SPORT

160 M

112 M 114 M111 M111 M 108 M

17 M 20 M 31 M18 M 15 M

FOLLOWERS SUBSCRIBERS

*Total number of Fans, Followers and Suscribers on all FCB social networks. Source: Club DATA. Updated in August 2017

LARGEST DIGITAL COMMUNITYFC Barcelona: Most followed sports club

TOTALFANS*

136M 46M 33M

301,353M 9M 3M

FOLLOWERS FOLLOWERS FANSFOLLOWERS

CAMP NOUIconic landmark of the city

SEATS

THE

BIGGESTSTADIUM IN EUROPE

99.534

INAUGURATED1957


A FORWARD LOOKING CLUB


STRATEGIC PLANEspai Barça as a pillar within FC Barcelona strategic plan

Excellence in sport

Social implication

Sport infrastructures– Espai Barça

Brand and global

positioning

Financemanagement

and sustainability

Become a 1 billion € Club

2017-2018 budget: 897 M €


ESPAI BARÇAAmbitious campus renewal project (2017-2022)

FCB SCHOOL

An impressive transformation that encompasses all FCBarcelona’svenues, positioning them as leading edge structures.

NEWARENA

HOTEL

NEWCAMP NOU

OFFICESNEWICE RINK

MUSEUMSHOP


ICT APPROACH TO THE PROJECT

SMART ESPAI BARÇA FRAMEWORK


SMART ESPAI BARCA FRAMEWORKGovernance

Business

Environment

Engagement

Experience

INFRASTRUCTURE

CONNECTIVITY

DATA

INTELLIGENCE

Smart Espai Barça

Venues

Trainningcenter

MasiaAcademy

Shop

Museum

Medical servicesFC Barcelona – Information Tecnologies. 2018

Smart Espai Barça: Some deployed ICT projects


IT Department - Tecnologies de la Informació

WIFI CAMPUS

> 1400Access points

20GbBandwith

KPIs

Governance

Environment

Experience

Business

Engagement

DESCRIPTIONThe WIFI Project is the backbone of Barça Smart Stadium strategy that succeeds to enhance the experience in and around one of the largest stadiums of the world. WIFI connection has been set around Camp Nou and its surroundings

OBJECTIVES• Provide engagement and business user services the best connectivity• Capture user data and better profiling• Guarantee a quality service for a very high attendance• Minimize visual impact

FEATURES• Differential login for partners, visitors and press• Resilient solution architecture, with high availability and redundancy• 2.4 Ghz and 5 Ghz connectivity

• LESSONS LEARNT• Power adjustments are needed according to the matches characteristics and to

the areas of greater affluence• 2.4 Ghz devices can not support high bandwidth demand services

> 1.5MUsers

connected

7.07 GbPeak record

Building Information Modelling

Assuring the quality of data along the construction process and further maintenance

FIRST EUROPEAN STADIUM USING BIM

Governance

MOBILE FIRST

App for fans App for players App for families (La Masia)

App for tournaments App for symposiums App for members

Engagement

Experience

Governance

MOBILE FIRST

Access to the stadium

Academy managementDigital signature

Mobile secure printing

PDA access control

Engagement

Experience

Governance

Engagement

Experience

Interactive and positional informacionPersonalized & interactive communication with visitors

FC B l I f ti T l i 2018

FCB TabletsFCB Contactless

DEPLOYED SERVICESVIP seating management in the presidential box Governance

Governance

DEPLOYED SERVICESMobility control room 3D occupancy

Business

DEPLOYED SERVICES3D and 360 Ticketing checkout

Governance

DEPLOYED SERVICESIncident and maintenance management

Governance

DEPLOYED SERVICESHawk-Eye, 360 experience and Sky Cam

Experience

FC B l I f i T l i 2018

THE STORE

Income per year

> 50 MVisitors per year

> 4 MEmployees

> 250

Digital signage

Touchscreens T-shirt printing

Mobile point of Sales

BusinessExperience

THE MUSEUM

Income per year

> 20 MVisitors per year

> 2 MMost visited museum in Spain

2nd

Robot TouchscreensVirtual Reality

BusinessExperience

Sportsmen & Sportswomen

> 650Children living in the academy

> 70Staff members

> 500

TRAINNING CENTER

Statistics GPS - performance Automatic video recording Video analysis

Governance

FC Barcelona – GSMAA Joint initiative for Smart Stadium


FC Barcelona – GSMA ongoing initiatives

IoT +Big Data

RCS messaging

LTE technologies

Intelligent Crowd Management

Towards 5G Stadium

Mobile First Strategy

(Rich Communication Services)


FC Barcelona – GSMA ongoing initiativesCrowd Mgmt. 1 Visitor’s Mobile phone analytics

Visitor’s sales and services optimization

Nationality specific offers

In origin promotion Optimization of

leisure offer

• Visitor’s origin: International (countries), National, Regional (Cities),and Local (Barcelona neighborhoods).

• Where they stay previous to visit Stadium.• Sociodemographic profile (Gender, age, income level).

*All data is anonymized previous to any analysisFC Barcelona – Information Tecnologies. 2018

FC Barcelona – GSMA ongoing initiativesCrowd Mgmt. 2 Visitor’s smartphones Wifi analytics

Match day operations + Visitor’s sales optimization

Match day’s crowd management improvement

Queue reduction Time spent in

Retail and concessions

• Heat maps (people density)• People’s movement from external access, to stadium doors.• Dwell times, before and after match.• Use of existing Wifi Access Points + 11 Wifi sensors in external accesses

*All data is anonymized previous to any analysisFC Barcelona – Information Tecnologies. 2018

FC Barcelona – GSMA ongoing initiativesCrowd Mgmt. 3 Security agents positioning w/Wifi tags (pilot)

Match day Operations & Security

Conflict resolution Staff optimization Agent safety

• No need of ad hoc infrastructure (use only exisiting Wifi)• Real Time tracking (every 5 secs.)• In & out door.• Alerts (geofencing, dwell time...)• 3-10 m. accuracy• Tag battery for 2 years.• Also usable for other personnel or objects.

Personnel TagsPositioning w/Wifi APs

Position track recordFC Barcelona – Information Tecnologies. 2018

Thank [email protected]


technology driven stadium€¦ · camp nou. iconic landmark of the city. seats. thebiggest. stadium...

Documents