1. Greybook!Social Network for seniors Julie Chua, Yoshio Matsunaga, Jordi Polo, Simon Stuart, Topan Setiadipura

2. Current social networks tend to focus on youngpeople.But senior people have different needs. 3. We propose a social network to fulfill the specificneeds of seniors 4. The world population is growing older and morecomputer savvy, the target population will onlygrow in the future. 5. Whats the problem? 6. Social networks are overwhelmingMarked in red: spots for input or interaction.Marked in blue: diverse sources of information 7. Whats the solution? 8. Enter Greybook 9. Greybook is understandableTailored for senior citizens.Focus on usability and accessibility 10. Our strategy 11. Greybook: target and positioningIt will have only the esencial functionalityOptimized interface for seniorsUpdates are not very frequent, and new data is marked properlyBuild with HTML5 to be enjoyable both in PC and mobile platforms. 12. Greybook: The UXGreybook has a task based interface, specialized interfaces with minimum clutter will be created for the following tasks:Seeing public updates of my friends.Managing my photos and videos, as well as seeing my friends photos and videosFinding friends and groupsMessaging my friends 13. Sales, marketing, supportMarketing campaigns on various medias used by elders (magazines, free paper distributed to nursing homes and hospitals, radio, etc.)Work with partners to bring Greybook to their hardware or software productsBrowser integrated face-to-face customer support to provide comfort 14. Cost Structure and Revenue SteamsCost StructureFixed costs: Employee Salary RentVariable Costs: Server costs Marketing costsRevenue Steams- Advertisement- Affiliate sales income 15. Schedule part 1: PCStep 1 First developmentDevelop minimal PC site (FF, Chrome, IE) in EnglishStep 2 Marketing2.1 Begin marketing via web, paper and nursing homes2.2 Begin PR with famous blogsStep 3 Internacionalization 16. Schedule part 2: mobileStep 4: Mobile web development (starts after 100K PC users worldwide)Develop smartphone web for major systems.Step 4.1Contact Amazon to discuss integration into Kindle platform and form an affiliate partnership 17. Thanks for watching