In 2022 . . .By:

Cassandra Van Broekhuizen

The Future of Cell Phones

In 2012, approximately 80% of the world population uses a mobile phone (Gartner, 2011).

At least 55% of users access internet daily via their mobile phone (Mlot, 2012).

The Future of Cell Phones

In 2022, 100% of the population will use a mobile phone as their primary telephone and will access the internet from their mobile device.

In addition, consumers will replace remotes, controls etc. with their smart phone.

This will include television controls, garage door openers, home security including locks, light switches and car remotes.

Cell phones will also replace credit cards, allowing users to pay for goods using their phone as a more advanced form of a credit or debit card.

Uses and Gratification Theory – Cell

PhonesAccording to Blumer and Katz’s Uses and Gratification Theory media users play an active role in choosing and using media, and will choose media that meets and exceeds their needs (Katz & Blumler, 1973).

Based on this theory I believe that users have, and will continue to choose cell phones which exceed their needs, and bring convenience to their lives.

This will require that cell phones become a universal remote and wallet. Holding most of our personal data and controlling most of the things we use on a daily basis.

Uses and Gratification Theory – Cell Phones

(cont.) Although not mainstream yet, there are already apps which synch a smart phone to home security systems etc. allowing the user the convenience of control.

This will become mainstream by 2022, because users will continue to choose phones and programs which offer this type of technology.

In 2012 we have begun to see currency, specifically credit cards, move to cell phones.

By 2022, due to convenience, most of the world will no longer carry or swipe physical credit cards, but instead will be able to pay for anything through their cell phone.

Media System Dependency Theory – Cell Phones

According to the Media System Dependency Theory, the more a person depends on media to meet needs, the more important media will be in a person's life, and therefore the more effects media will have on a person (Patwardhan & Yang, 2003).

Based on this, in 2022, cell phones will be a person’s most prized possession.

It will be the key to their finances, their vehicle, their home, their television and many other technologies that they depend on everyday.  

In addition it will be their key to social gratification because it will be their main key to social media.

The Future of Television Today most household subscribe to some form of cable

television package. This gives viewers access to television shows which only play during set times.

Viewers also pay for a bundle of channels, often including channels they do not watch.

We are already beginning to see the popularity of on demand television offered by companies like Hulu.

In 2022, cable will be a thing of the past and households will watch broadband based television, allowing them to watch what they want, when they want.

Diffusion of Innovation - The Future of Television

As previously stated, users seek media which meet and exceed their needs.

Cable television does not meet the needs of the current consumer therefore it is only a matter of time until the consumer utilizes a different media to meet their needs.

Currently we are in the persuasion stage of the adoption process of broadband television.

Individuals are becoming more and more curious of their television viewing options and are seeking alternatives to the traditional cable model.

Diffusion of Innovation - The Future of Television

Over the next few years users will discover alternative options, and will enter the decision stage.

They will weigh the options and discover that broadband television is the better choice.

They will then enter the implementation stage discovering the usefulness of watching whatever they want, when it is most convenient for them.

Finally, in 2022 we will enter the confirmation stage where the traditional cable programming that we know in 2012, will not longer exist, having been completely taken out by broadband television.

Social Media and Its Effects on the Future of

Advertisement As social media becomes more and more popular we will begin to see a change in the way people find and choose the businesses they frequent.

In 2022, consumers will turn to social media rather than advertisements, to discover restaurants, hair salons, contractors and many other services.

Social media will allow users to find reviews from their own group of friends, colleagues and associates.

Social Media and Its Effects on the Future of

Advertisement Because consumers will be able to easily find personal reviews online, companies will be forced to offer better service and products to keep up with competition.

Rather than paying for advertisements, companies will reallocate funds to improving their product and services, in hopes of getting better reviews on sites including Yelp!

Social Cognitive Theory and the Rise of Reviews on Social

Media Sites Social Cognitive Theory states that individuals do not learn solely through trial and error, but learn by watching others (Bandura, 1977).

This will be streamlined in 2022 through users relying on their social media networks to share insights on the positive and negative experiences they have with businesses.

Users will have the opportunity to make informed decisions based on the experiences their social media networks share on sites.

Work Cited Bandura, A. (1977). Social Learning Theory. Englewood Cliffs, N.J.:

Prentice-Hall, p.22

Gartner says worldwide mobile connections will reach 5.6 billion in 2011 as mobile data services revenue totals $314.7 billion. (2011, August 4). Retrieved from http://www.gartner.com/it/page.jsp?id=1759714

Katz, E., Blumler, J. G., & Gurevitch, M. (1973). USES AND GRATIFICATIONS RESEARCH. Public Opinion Quarterly, 37(4), 509.

Mlot, S. (2012, June 26). farewell laptop? mobile internet use jumps. Retrieved from http://www.pcmag.com/article2/0,2817,2406331,00.asp

Patwardhan, P., & Yang, J. (2003). Internet dependency relations and online consumer behavior: A media system dependency theory perspective on why people shop, chat, and read news online. Journal of Interactive Advertising , 3(2), Retrieved from http://jiad.org/article36