technology - my profession: online digital strategies
Post on 17-Oct-2014
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Recently I was one of three presenters at a Talk Technology event in Adelaide, on the topic Connexions. As well as hearing from industry and personal use, I was given the task of giving a brief overview of use of technology for businesses from a marketing perspective. I've found that most businesses are scared of using digital marketing and social media when they don't understand it, so I broached the presentation by busting 3 major social media myths…TRANSCRIPT
Technology My Profession: Online Digital Strategies
Erica Nistico, Scout Digital Marketing@enistico @ScoutSocial
scoutdm.com.au
Social Media Timeline
De-bunking social media myths
De-bunking social media myths
What is social media?
What is social media?
online communication
and conversations
creators contributors& sharers
consumers
Why is social media important for organisations?
Why is social media important for organisations?
choicecompetitioncommunicationconvenience
Don’t do social…
Don’t do social…
be social!
Myth #1
It’s all about what people had for lunch.
Myth #1
It’s all about what people had for lunch.
Who:Your brand personalityYour target audiences
Myth #2
We have to be on Facebook because everyone else is.
Myth #2
We have to be on Facebook because everyone else is.
Why: aims and goalsWhat: contentWhere: channelsWhen and How…
A bad plan:
hope
strategy
Myth #3
It’s all about digital and social media!
Myth #3
It’s all about digital and social media!
Digital and social media is a reflection of real life…
In summary:who are your target audiences?what is your brand personality?what do you want to achieve?what content do you have, or want to share?where are the most relevant places to engage?how will you manage? (time/resources)how will you measure success?
aims &objectives
Digital or Social Media
Strategyaudiences
brand personality
measurement
content channels
campaigns
Thank you!Erica Nistico, Scout Digital Marketing
@enistico @ScoutSocialscoutdm.com.au