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Vol-11 Issue-6, Krishna, January - 2017, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-11, I SSUE-6 2 KRISHNA, January -2017

I was visiting Puducherry for recently being invited as a media guest by the Puducherry IT Assocaition (ITTA-P). Before going to the expo, I was visualizing a doomed faces by the vendors and exhibitors claiming the loss due to the unethical e-sale. With the recent demonization adding fuel to the fire, I was expecting a different scenario.

However, what I witnessed now was parts away. Many channel partners, who were prepared with their plastic swipe POS machines, told that the customers were happy buying with cash-on-hand. Even if not full money, the customers give a high-denomination note for booking a product. They prefer buying the prod-uct later. Some partners also feel that many laptop and desktop vendors have segregated their online and offline product separately, many customers who see the product in the expo, often fail searching the same

product offline. Even if they search, they can find only it in the company-owned website which shows price additional to what is displayed in the expo counter.

On the association front, we have the interview of the new chairman of Association of system integrators and retailers in Information technology. The IT asso-ciation in Tamil Nadu Tiruvannamalai, CSS is bringing new hopes. The ISODA is gearing up for their anniver-sary summit at Vietnam. Also, we have the new CRM launched by Indian born Enjay IT.

The new year has born and the last financial year that has ended in December (for some companies) has been positive. With the money issues back on normal, we are hoping for the prosperous financial year.

Dinesh Shyam SukhaEditor

Customers Are Back To Retail Again EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

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NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.


Indian born leading CRM player Enjay IT solu-tions has recently launched their new CRM meant for Indian business Limesh Parekh, CEO, Enjay IT solutions launched the new CRM amidst leading channel partners and CIO in the city. Speaking on the launch, Limesh said that the primary rea-

son for any CIO go for a CRM is to make their work sans complication and that gives maximum analytical figures and consumes less work in the data-entry. “We have designed in a way it does not cost much and kept Indian business climate in mind. Our CRM meets global standards at much

affordable cost which any CIO or business owners of a SME firm can opt for. Our products go well from a 1-member organization to Ten-Thousand user firm.”

Limesh also said that the product has all the buzzing word in the CRM business- SMAC (Social, media, analytical and cloud). Explaining that most of the IT teams suffer out of the huge data-en-try work which consumes maximum man-hours and the challenge is addressed in the new CRM. Some of the other features like mobile-friendly, GBS-based meeting schedules, instant escalation to the entire hierarchy in the organization are supposedly the added benefits. The product is available in both cloud and software. The prod-uct aims to at capturing the service sector where customer relation is the bread and butter. “We are launching two Mobile Apps – Enjay Longitude and Enjay Latitude. Enjay Longitude is customer service app which replaces customer service por-tal. It allows customers to create support tickets and request call back. Enjay Latitude is a Mobile CRM which logs all the activities automatically at the same time gives you power of CRM in your hands.”, he Limesh added.

Enjay Launches Affordable, GST-Ready CRM For India

Karan Bajwa New MD For IBM India

IBM announced the appointment of Karan Bajwa as Managing Director of IBM India Pvt. Ltd, succeeding Vanitha Narayana who is appointed as Chairman of IBM India. These leadership

announcements further demonstrate IBM’s com-mitment in the region.

Karan joined IBM in 2016 as Executive for Strategy and Transformation in the Asia Pacific region. Prior to this he was the Managing Direc-tor, Microsoft India where, besides leading the India business for the company, he also the led the Cloud Transition and the Ecosystem engage-ment. Prior to that he has served in various roles in Microsoft and Cisco. Karan is not new to IBM, having worked for five years leading IBM’s net-working business and based in Singapore from 2001 – 2005.

“I am humbled and excited as I take on this role of Managing Director of IBM India. I see great opportunity ahead for IBM in this market. By constantly reinventing itself and investing in innovation, IBM today is in a sweet spot to help businesses and governments with their digital transformation journey. I look forward to part-nering with the industry, our ecosystem and the IBM team to further strengthen our business in the region.” – Karan Bajwa, Managing Director, IBM India.

As Managing Director of IBM India, Karan will be responsible for all strategic and operational matters related to IBM’s sales, marketing, services and delivery operations in the India/SA region, including Bangladesh, Nepal and Sri Lanka.

Mr.Chandra Sekhar Reddy: 9392967676

Vizag: H.No. 48-6-13/8, 1st Floor, Srinagar,Ramatalkies Down, Visakhapatnam-530016.Ph: +91-891-3245454, Mob: 9393993637/9000933427.Email: [email protected]

Hyderabad: 09346612454, Bengaluru: 080-41211549, Mysore: 9343093175, Mangalore: 9343938847, Chennai: 044-42033045, Vijayawada: 9392967676,

Rajahmundry: 9393993637, Coimbatore: 9364155558, Madurai: 9345045288, Pondicherry: 9381565766, Kochi: 9349379090, Trivandrum: 9388311761, Calicut: 9349379090.


NEWS IN FOCUS


NETRACK, a leading solu-tions provider for data cen-ters and end-to-end IT server racks, unveiled its roadmap for 2017. NetRack aims to cater to the BFSI, IT & ITES, Telecom, Energy and Government sec-

tors. Despite the ongoing economic changes, the company is confident about retaining its growth

momentum in the coming year as well.“An increasing focus on digitization will push

service providers to expand their IT infrastructure and that should create more business opportuni-ties for companies like ours. Therefore there is no reason why we should be worried about the impact of initiatives like demonetization or digitization,” said Ravi Raj, Brand Head, Director Sales & Support, NetRack.

“We are thankful to all our customers and busi-ness associates for the trust they have shown in NetRack through the year. We hope to perform even better in the coming months. ” he added.

NetRack believes that the year has been one of

NetRack Hails Demoneti-zation; Unveils Plans For 2017

To match the fast-growing popularity of PC gam-ing in India and the resultant rising demand for top-notch hardware, Zion RAM has upped the ante by adding BLAZE DDR4 in its Xtreme Gaming Series. BLAZE DDR4 is an ideal choice for gamers, over-

Xtreme Gaming RAM -ZION BLAZE DDR4

clockers and PC enthusiasts seeking a faster speed, aggressive timing and an overclockable DRAM for their gaming machines. The Zion Blaze DDR4 provides smooth running of multiple application, greater FPS (Frames Per Second) and usage of large files all at the same time. In addition to maximized productivity, the Zion BLAZE DDR4 provides supe-rior durability and reduced power consumption. “We’re delighted to bring the all new Zion BLAZE DDR4. With the new product, we have made sure that all the wonderful innovation and technology that has gone into this RAM, comes out as ultra-ef-ficient and powerful speeding solution” said Vipul

its “most productive” as it showcased new products based on latest innovations and best-in-class tech-nologies. The company launched a series of prod-ucts like NRSs Series- Ultra Rigid Racks designed for seismic zones, AcoustiRack-ACTIVE , iRack and iRack Blocks, Panel AC & Out Door Cabinets

Apart from this NetRack showcased its wide range of products at some of industry’s biggest events like BICSI India & Dubai, Datacenter Dynam-ics and GITEX Dubai.

“We are thankful to all our customers and busi-ness associates for the trust they have shown in NetRack through the year. We hope to perform even better in the coming months. ” he added.

2016 has been a year which is likely to be marked in history as the year that witnessed the onset of the Fourth Industrial Revolution -an era where the physical and digital worlds will converge to transform the way we live and do business.And while we have heard a lot of buzz around it this year, 2017 will be the year when it kicks in full force.

It was also the year when we at Citrix rede-fined our vision and strategyto enable our mis-sion to power a world where people, organi-zations and things are securely connected and accessible. This, based on mobile, cloud, big data analytics and Internet of Things (IoT) – four forces,the adoption and convergence of which will fuel the Fourth Industrial Revolution.

The flipside of the dawn of the new era, from

an organisation’s perspective, is the technological complexity, heterogeneity and information over-load that comes with convergence. Giventhis, we believe the following factors will determine how the business landscape takes shape in the coming years, beginning with 2017.

Hybrid IntelligenceArtificial Intelligence has grown by leaps and

bounds in the last few years, however the human element still plays a crucial role in the larger scheme of things, and this is where Hybrid Intelli-gence will play a crucial role. Hybrid Intelligence enables computers and humans to work together which significantly improves the productivity as compared to when the two function in isolation. What Hybrid Intelligence will essentially do is help us make more sense of all the information we

Technology Trend Predictions for 2017gather and make meaningful connections, which is the essence of creativity and productivity.

Workspace as a Service (WaaS)The concept of work is poised to undergo a

fundamental shift, in fact the process has already begun. We envision that the future workplace would be a cloud-delivered conduit to individual productivity, and its success will be measured by its ability to provide an integrated, flexible and secure experience across the board, irrespective of the origin of the data. So, while organisations could gear their systems and infrastructure to cater to this scenario, a consistent yet bespoke solution would determine the success of how well organisations adopt it.

Adaptive Security ArchitectureThe ever evolving application architecture,

mobile and other emerging platforms as well as the all-pervasive Internet of Things while making matters convenient, have also made networks more porous and prone to security threats. How-ever those being digital imperatives, the onus will be on the CISO’s office to design an agile security system that responds to the environment in real-time without violating users’ privacy or compro-mising the networks’ functionality.

It is a given that the Fourth Industrial Revolu-tion will be marked by an unprecedented deluge of data that will have an impact on most, if not all, aspects of our life as well as the business land-scape. It is also a given that that technology will be at the very core of it all. However, how well we understand it and bring it all together will be the keys to survival and success in the years to come.

Modi, V.P Marketing and Sales at Abacus Periph-erals. He adds, “Our marketing plans are all set in places to launch the product, and with the early reviews of BLAZE DDR4 we are very confident that this will product would surely provide best gaming experience possible.” Zion Blaze DDR4 RAMs are available in 8GB and 16 GB memory modules and are compatible with all the current AMD and Intel platforms. The Zion BLAZE DDR4 memories oper-ates at lower voltage than any DDR3 module and are engineered to work in perfect harmony with next generation platforms and operating systems to deliver excellent performance and stability.


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NEWS IN FOCUS

Apple plans to make iPhones for the Indian market in Bengaluru. Wistron, a Taiwanese OEM maker for Apple, is setting up a facility in Peenya, the city’s industrial hub, to manufacture the iPhones. The facility will start produc-tion from next April, according to industry sources.

Top sources in the com-pany confirmed to TOI that Apple is “very seri-ous” about beginning assembly operations —and thereafter full manu-facture — in India by the end of next year. “Ban-galore is being looked at seriously,” said multiple sources within the company. Local manufacture will help Apple price its phones competi-tively as full imports attract 12.5% addi-tional duty.

Foxconn, Apple’s largest Taiwan-based OEM, earlier committed to setting up a manufactur-ing plant in Maharashtra. The assumption was

Apple to setup iPhone manufacturing facility in Bengaluru: Sources

Worldwide combined shipments of PCs, tab-lets, ultramobiles and mobile phones are pro-jected to remain flat in 2017, according to Gart-ner, Inc. Worldwide shipments for these devices are projected to total 2.3 billion in 2017, the same

as 2016 estimates.

There w e r e

nearly 7 billion phones, tablets and PCs in use in

Emerging Devices Can Enhance Conventional Device Sales

Award winning product manufacturer ASRock today announced its strengthening of India pres-

ence with the appointment of Savera Digital India Pvt Ltd as PAN India Distributor for its AMD range of moth-erboards. Speaking on the announcemnet, Mr. Manoj Kri-plani - Manager India, ASRock

ASRock Appoints Savera Digital India Pvt Ltd as Distributor for AMD range

Inc, Taiwan, said, “Savera Digital India Pvt Ltd” is a trusted name in India and is one of the fastest growing IT distribution house in India. With this tie-up we are look-ing for enhanced focus on value products & the build-up for DIY ecosystem. Our AMD market share continues to

the plant would make only Apple products. But sources say Foxconn has tied up with other play-ers like Xiaomi and OnePlus for local manufac-

ture and not necessarily to only make Apple products there.

This will be Apple’s sec-ond big announcement for

Bengaluru. In May, Apple announced a design and development accelerator in the city to grow the iOS developer commu-nity and also to guide Indian developers to leverage Apple’s pro-

gramming language Swift and build apps for Apple

TV and Apple The facility will open early next year.The Bengaluru manufacturing

facility underscores India’s importance for the Cupertino-based company.

Apple CEO Tim Cook’s multi-city India tour earlier this year signalled the growing impor-tance of India powered by the demand for Apple

products by a burgeoning middle class. Data from Hong Kong-based Counterpoint Technology Mar-ket Research showed that Apple sold 2.5 million iPhones in India from October 2015 to Septem-ber 2016, a rise of more than 50% over the year-ago period.

The revenue numbers speak for themselves. Apple India clocked robust sales touching Rs 9,997 crore in the 2016 financial year, up 56% from Rs 6,472 crore, previously. The company’s net profit grew 21% to Rs 294 crore during the same period with deeper retail penetration and lower prices for older iPhone models that gar-nered a huge user base. An email sent to Apple didn’t elicit a response till the time of going to press.

Apple has published job openings on its por-tal for a few positions at its OEM’s factory in Bengaluru like operations program manager and product quality manager. Faisal Kawoosa, prin-cipal analyst (telecom) at CyberMedia Research, said, “Apple coming to India is a big booster for the make in India initiative.”

improve as channel & customer are looking for quality products and ASRock is known for bring-ing out the best of the motherboards which can support customer requirements”. Mr. Gopal Pan-sari, Managing Director Savera Digital India Pvt Ltd. said , “We thank ASRock for appointment of Savera Digital for its AMD Range of mother-boards. Savera has always partnered with the best Global brands and we continue to grow year on year by providing the best of the products and services to our customers and partners. We are in our 18th year of journey. Today we pride our self with a partner base of 5000+ partners across 600 cities in India”.

the world by the end of 2016. However, Gartner does not expect any growth in shipments of tra-ditional devices until 2018, when a small increase in ultramobiles and mobile phone shipments is expected. “The global devices market is stagnat-ing. Mobile phone shipments are only growing in emerging Asia/Pacific markets, and the PC market is just reaching the bottom of its decline,” said Ranjit Atwal, research director at Gartner. “As well as declining shipment growth for traditional

devices, average selling prices are also beginning to stagnate because of market saturation and a slower rate of innovation,” added Mr. Atwal. “Consumers have fewer reasons to upgrade or buy traditional devices. 1). They are seeking fresher experiences and applications in emerg-ing categories such as head mounted displays (HMDs), virtual personal assistant (VPA) speakers and wearables.”


Epson, a leader in digital imaging and print-ing solutions, announced the launch of Epson WorkForce WF-100, World’s lightest and smallest wire-less mobile printer. Designed for profes-sionals’ on-the-go, the WorkForce WF-100 includes

built-in wireless connectivity, Wi-Fi Direct and an integrated rechargeable battery, for printing from nearly anywhere. The WorkForce WF-100 features

“Cadyce” a pioneer in hardware solutions and networking technology, announces the availabil-ity their finest USB-C™ accessories. After making waves on the global stage with its premium range of MFi certified Apple accessories and computer peripherals, the IT giant is strengthening its presence at the grassroots level across remote regions too.

H e a v y duty perfor-mance New color palette Highly com-bined protec-tion technol-ogy

Q H M P L , under the brand ‘Quan-

tum Hi-Tech’, India’s leading frontrunner in con-sumer electronics & high-quality IT peripherals, with its commitment to quality at most afford-able prices, announces another extension to its growing eco system of Mobile Accessories with the launch of ‘Triple USB QHM 12500 Power Bank’ combining functionality and features with protection technology, making the utmost of the product.

An Ideal device for your everyday use, the power bank sports a sleek, easy to carry design that can slide into your pocket or fit into your backpack without occupying much space. Fur-thermore, the Intelligent LED Display Lights pre-cisely denotes the charging status and power lev-els for easier usage.

BIOSTAR is proud to announce its latest addi-tion to its line of gaming prod-ucts with its new VGA for gamers looking for the perfect balance of price and per-formance with the new BIO-STAR GeForce

GTX 1050 Ti. With an MSRP of $159, this card will be the perfect upgrade gift for yourself or a gamer friend. Enjoy gaming to the next level with its new dual-fan cooling for the best performance the GTX 1050 Ti can bring.

A special bonus is included with the new BIOSTAR GeForce GTX 1050 Ti: users will receive invite code content bonus pack which includes the following premium gifts for World of Tanks gamers in Asia server:

1)German T-15 tank, 2) 7 days premium access, 3) 500 gold, 4) 1 garage slot, 5) 5x choco-lates, 6) 5x +50% Exp boosters 1 hour duration.

World of Tanks is one of the most immersive games out right now and superb graphics give the game a realistic feel and experiencing it with the new BIOSTAR GeForce GTX 1050 Ti makes the game more fluid so you get immersed in the true World of Tanks experience.

Kingston, the independent world leader in memory products, announced DataTraveler® Ultimate Generation Terabyte (GT), the world’s highest capacity USB Flash drive. DataTraveler

Lightest and smallest wireless mobile printer

Triple USBQHM 12500 High Capacity Power bank by Quantum

The pioneer in USB-C™ accessories

A New Ultimate in Flash Drive Storage Achieved

wireless connectivity, allowing users to easily print from a range of devices, including tablets, smartphones and laptops. The sleek design por-table color inkjet printer includes Wi-Fi Direct for printing without a router, and a built-in battery that charges via USB or the included AC adapter. The WF-100 also features an automatic power-off feature to save battery life.“Epson has always been committed to delivering tools that meet the evolving needs of today’s mobile workforce. With WF-100, we aim to make printing on the go easier and convenient for professionals. It is often a necessity if using a smartphone, tablet, or laptop is an essential part of your daily workflow. We hope that our products will continue to drive excellence and that Epson will continue to remain the brand of choice for anyone who wishes to print freely” says Mr. Siva Kumar K – Deputy Gen-eral Manager IJP, Sales & Marketing, Epson India

USB-C™ is the cable of the future and will be used widely to simplify your life. By using a single type of USB-C™ connector, wide range of devices can be connected such as VGA, Ethernet, HDMI and older versions of USB.

All new USB-C™ port is half the width and one-third the height of a standard USB connector and only slightly larger than Apple’s Lightning or the micro-USB connectors. A USB-C™ port mea-sures just 8.4mm by 2.6mm only.

USB-C™ will soon be the new standard con-nector for both charging and data transfer. Last year, USB-C™ appeared as a port on a handful of systems, including the Apple MacBook (12’’ Retina) and Google’s new Chromebook Pixel. But now, we see a lot of phones and laptops that use the USB-C™ ports. With USB-C™ onboard, you can copy files at USB 3.1 speeds i.e. up to 10 gigabits per second and deliver enough power to charge a laptop, smart phone or tablets.

Cadyce has launched 14 models in USB-C™ accessories including Multiport Adapters, cables and converters for USB-C™ enabled gadgets. These adapters/ Cables /converters help user to get friendlier with their USB-C™ devices.

Ultimate GT offers up to 2TB of storage space and USB 3.1 Gen 1 (USB 3.0) performance. Power users will have the ability to store massive amounts of data in a small form factor, including up to 70 hours of 4K video on a single 2TB drive*. Data-Traveler Ultimate GT offers superior quality in a high-end design as it is made of a zinc-alloy metal casing for shock resistance. Its compact size gives the tech enthusiast or professional user an easily portable solution to store and transfer their high capacity files. For more information please see below or refer to the following reference table for storage capacities. “At Kingston, we push the limits of what’s possible,” said Kingston. “With the DataTraveler Ultimate GT, we empower users to increase their data storage mobility in a highly manageable form factor. This is a terrific follow up to our 1TB drive released in 2013 and by dou-bling the capacity, users can store and carry even larger amounts of data easily.”

Conquer the battlefield with the new BIOSTAR GeForce Gaming GTX

1050 Ti with dual-cooling


HARDWARE & TECHNOLOGY

AXILSPOT, a global leader in enterprise WLAN solutions has flagged off its operations in the country’s enterprise wireless segment by launch-ing Rscan range of products in the national cap-ital, New Delhi. Expressing his delight on AXIL-SPOT’s foray in India, Bruce Zhou, CEO, AXILSPOT said, “India being one of the major economies of the globe is of utmost importance to us. We at AXILSPOT will strive to amplify the growth of

Edimax Tech-nology, a leading provider of premier networking solutions introduces Edimax GP-101IT, a PoE injec-tor which provides a seamless way of

deployment on the existing LAN infrastructure. The increasing adoption of the PoE technology for supplying electricity to powered devices is due to its advantages such as low cost of installa-tion, high convenience and reliability.

Not every network installation is newly

Zyxel, the industry leader in next genera-tion networking solutions has come up with

two more distinctive offerings RGS200-12P and RGS100-5P PoE switches, offer-ing 8 Gigabit PoE+ ports and 4 Gigabit + ports respectively. The switches are tailored to operate in the harsh outdoor environments

and can withstand temperatures ranging from -40 degree Fahrenheit to 75 degree Fahrenheit as well as dusty environments with ease. The

TP-Link®, a leading global provider of con-sumer and business networking products intro-duces Pharos series, a high-performance enter-

prise class outdoor wire-less solution, d e s i g n e d for long dis-tance wire-less backhaul, point-to-multi-point connec-tions and out-

door Wi-Fi coverage solutions.As connectivity to the internet grows, so do the challenges to reach more customers. Wherever the environment cannot accommodate traditional wired network infrastructure, broadband providers must turn to wireless delivery. Luckily, advancements in wire-less broadband solutions have made WISP con-nectivity stronger and accessible than ever, and TP-Link Pharos series leads in every aspect.

Pharos series products replace the expensive fixed wired connections for outdoor network-ing applications with flexible and cost-effective wireless connections, through Base Stations, CPEs, various types of external antennas and centralized management software. Considering today’s Digital trend and step towards cashless India, TP-Link is a best bet for organization that are looking forward to expand their wireless con-nectivity to ease customers with better service and products. Everyone wants to be connected in this digital world. Deployment of public Wi-Fi hotspots has seen a tremendous increase in past few years.

Reliability & stability of network is the key and this is where D-Link media converters plays a crucial role, as they help to interconnect dispa-rate cabling types to the switch with total ease. D-Link Media 1000M series Converter turns an Ethernet connection into fibre, allowing for an ultra-fast long distance connections without any hassle. D-Link Media Converters supports 1000Mbps full duplexing, as a result one can opti-mally maximize the network’s potential. 1000M series from D-Link are Stand-alone Media con-verters that adhere to industry standards and are fully compliant with 802.3u and 802.3x. D-Link 1000M series of media converters offer advanced feature like Auto MDI/MDIX, and are plug & play compact devices.

AXILSPOT Rolls Out Enterprise Wireless Networking Gears In India

GP-101ITPoE Injector for Easy Connectivity

Empower Your Business’s Connectivity With Rugged PoE Switches

D-Link 1000M Media Converter

High-Performance Enterprise Class Outdoor Wireless Broad-

band Solution

digitisation in the country with our cutting edge, disruptive wireless networking solutions for end to end networking requirements of enterprises.” “We have already set up our India office in New Delhi and call out to channel partners in the coun-try to associate with our channel oriented growth objectives”, added Zhou. Detailing further about the company’s India strategy, Pinaki Chatterjee, Regional Director, India & SAARC, said, “We’ll be building team AXILSPOT wherein we will focus on partner driven mechanism and ensuring max-imum profitability for partners. We will also zero in on feature development catering to any enter-prise requirement.”

Rscan is a patented technology which pro-vides ultra high-speed, stable and large capacity Wi-Fi access. The multi-beam smart-selection antenna array system (Rscan) is AXILSPOT origi-nal patented technology registered all over the globe.

designed .PoE power comes from a central and universally compatible source rather than a col-lection of distributed wall adapters. It can be backed-up by an uninterruptible power supply or controlled, to easily disable or reset devices. In a constantly evolving world of Smart cities and IoT the networking solutions must evolve rapidly to meet new challenges and Edimax has already rolled up sleeves to be in this race, . “GP-101IT is designed with industrial grade components to provide continuous uptime, operational effi-ciency and flexibility when location or budget limitations require cost effective, flexible, safe, reliable, scalable yet high-performing network solution.”

RGS200-12P after its deployment in outdoor con-ditions forms fault tolerant networks with redun-dant ring technology and is also embedded with self recovery capability to minimise interruptions. In case of a network error resulting in downtime, the rapid failover restores operations in less than 20 Milliseconds. The dual DC power inputs and reverse power protection also ensure continuous uptime and reliable operation. The RGS 200-12P on the other hand offers four 10/100/1000 Base-T copper PoE ports and one 100/1000-Base-X SFP fiber interface. It also supports the 802.3 at PoE plus standard, with each PoE port providing up to 30W of power to efficiently cater to the most power-hungry devices.


ASSOCIATIONS

Tamil Nadu based Confed-ITA association which was actively encouraging the recreation activities has recently conducted a state-level badminton tournament here.

The associations ACT-T, CAMS, CDAT, CITA, COSWAD, CTAT, EDITA, ITAT, ITTA-P, KITA, KKD-CDA, NDITA, NITA, SNEHAM, TAN-ITA, TITA & VDCDAS participated in the event. Tirunelveli IT association had made the arrangements for the event.

In the Doubles (open), team Karur associa-tion, Kalki S Ananthakumar and P Satheeshku-

Tamil Nadu has wit-nessed a new IT dealers association. The associa-tion has started in Tiru-vannamalai by the former members of another asso-ciation in the town. The

association, named, Tiruvannamalai Computer Society, has got registered on December 27.

The new association meet recently in a pri-vate hotel in Tiruvannamalai on Dec 3 where 26 members from the district. In the meet, office bearers and other governing bodies of the forum was elected. The association has slew of plans to be executed in the coming days. “The new asso-ciation is formed mainly to promote brotherhood and cordial relationship within the members and other channel partners in the region. The forum will also work towards resolving the challenges faced by the IT retailers”, said Saravanan V, spokesperson of the new forum.

He also added that the new forum will work hard for the up liftment of the channel partners livelihood by maintaining cordial relationship between the vendors. Some of the member-wel-fare activities in chart for the association includes conducting full-body check-up, celebrating the wedding and birthday anniversaries of the members and their families and distribution of goodies to the members during festivals. On the business front, the association assures working towards helping the members get the TIN (Tax payer identification number), and help the mem-bers get financial assistance from the banks.

On the social welfare activities listed are help-ing the poor students with equipment and activ-ities in the orphanages and old-age homes. The new logo is designed with the famous ‘Tiruvan-namalai Deepam’ (light festival of the city). The new association has mix of both experienced and young channel partners.

Tiruvannamalai, located in the North of Tamil Nadu is one of the key devotional spots of the state. With many tourists within and outside India visit the place, there is a huge potential for tourism, hospitality and small medium business in the city.

mar become the champion while P Gopal and S Karthikeyan of Erode IT association became the runner up.

Cricket Tournament:The association also conducted kick-started

Cricket tournament. It is conducted in South, North and West and East regions. Till now, South Zone match, Tirunelveli has been the champion. Other regions are also conducting matches simul-taneously in their regions. Once the tournaments is completed, there will be a final tournament to elect the champion of the cricket trophy.

While the whole nation is on the drive towards cashless economy, cash transactions dominated in the IT-Expo organized for the 15th year by the Infor-mation technology association of Puducherry. The event was titled ‘COMPEX- 2017’ The IT expo has always been the flagship event for the association in the UT is much appreciated and most expected by the local and customers from the vicinity. Sridhar M, chairman of the expo tells that the trending sales of the expo were segments like Laptops, network-ing products and security solutions. “We had book-ings for most stalls 20 days before the event and the response for this is always receptive. With our 20 years of excellence, our expo is always expected as many customers think that the expo will get them maximum price discounts.”, he said. He also added that the customers might not get the touch-and-feel concept even in retail outlets and goodies were additional advantage for those who buy.

One Vendor One Stall:There were close to 70 stalls comprising of lap-

tops, desktops, networking, security, CCTV, print-ers and copiers, accessories/peripheras and more. To avoid killing of price by the stall owners within the expo, the expo had a concept, ‘one vendor one stall’. The association has three layers of stalls.

Confed Conducts Badminton, Cricket TournamentTamil Nadu Gets An-other IT Association

Cash Transactions Dominate ITTA-Pondy ExpoOther than the bottom layer has multi branded stalls, every other stalls will stick on to any one ven-dor. “That way, when you see one product at one stall, no other stall in the venue will have the same. This will mainly kill the filthy competition in the expo venue and putting an end to the under-cutting of the product price”, says Sridhar who also stalled his products in the expo.

Participation from Government:On the day two of the inauguration of the

expo, the organizers organized a meeting, calling all the key officers in various government officers in Puducherry government. The members explained the activities of the association, their strength within the union territory and their network in Tamil Nadu IT association. The team also stressed for local pro-curement within the members of the association. The government also had assured making use of the association in terms of the projects like e-gov-ernance and e-waste management by appointing members as their authorized collection agents. The government also had a stall for the e-recycling stressing the importance of e-cycling.

An expo of cash transactions:Post-demotization, many associations were

gearing up for a cash-less transactions. Similarly, the stalls in the expo were also predicting that custom-ers might buy cashless. Anticipating such situation, almost all the stalls were decorated with point-of-sale swipe machines for debit and credit cards. However, to their surprise more cash-payments were happening in the expo. Aravindan S of Sham-rock systems, one of the exhibitor told that people came with high-denomination notes of value INR Two Thousands and pre-booking were happening with cash and in a day it was only full of cash trans-

actions and no plastic money. Another trend which Aravindan recalls is the reduce in the discussions on price comparisons with their online counterparts. “We find people coming back to retail. Customers who use to check online on prices has reduced. It is very evident that it is a level-playing field for every-one who is in the business.” He also adds that many companies brought price-parity among the sell-ers and there is no need for the physical stores to worry. Also, many products are now available only with retailers which are not supposed to be sold in a market place.

V Vaithialingam former Chief Minister and the present speaker of the Puducherry state assembly inaugurated the expo.


Bangalore: Arihant Infocom, S.P Road - 9731398226/ 080-41540375/76/77, Mangalore: Compunet - 9480949506, Manhars - 9886260728, UDUPI: Soft Pro - 9845243035, Prime Computers - 9844314568, Secunderabad: Vishal Computech Pvt ltd, CTC, Secunderabad - 9866157801 /9248071765, Shweta Computers & Peripherals, CTC - 9000018554, P.L Computers, CTC - 9246352400, Hyderabad: K Computers, Himaytnagar - 9849548597, Blue Way It Solutions, Begumpet - 8885514488,

Bangalore - B. Giribabu - 9845312000, Mangalore - Prashanth K - 9663863404, Vizag - Balasubrahmanyam Basava - 9618749772, Vijayawada - Bapatla Joshi - 9247800202, Secunderabad - Naveen Kommukuri - 9701532987

Nizamabad: Thakker Technologies - 9399950005, Nalgonda: Prainitha Computers - 9848056066, Khammam: Sri Krishna Computers - 9866312928, Warangal: Bulzer Infocom - 9866320202 / 8897879999, Mahabubnagar: Sai Tech-nologies - 9849292411, Karimnagar: Vision Technologies - 9849622256, Adilabad: Planet Computers - 9440724700, Vijayawada: Shwetha Computer Park, Revenue Colony, Opp Sidhartha College - 9848127866, Krishna Computer Peripherals - Shop No 50, NTR Complex - 9246476588, Compage Computers, Beside RR Joints, Mogal Rajapuram - 9246493094, Vishal Peripherals, Revenue Colony - 9248071723, RK Computers, Musem Road - 9440173596, Expert Systems, Opp M&M, MG Road - 9246492715, Vyshnavi Computers, Hilton Towers, Governorpet - 9848080026, Guntur: Lakshmi Vigneswara Electronics, Kothapet - 9618721111, Nellore: S.V. Technologies, Ravula Arcade, Opp Madras Bustand - 9848175765, Adilakshmi Computer Needs, Next to Narthaki Theater - 9866114271, Tirupati: Ur Tek, Sridevi Complex - 9849164739, Anantapur: LK Technologies, Opp S V Hospital, Kamala Nagar - 9032013599, Kadapa: Expert Systems & Softwares, Opp LIC Buldings - 9885653788, Kurnool: New Global Computers, Shop No 49, RMK Plaza - 9581177777, RK Solution, Shop No 10,11,12 Ucon Plaza - 9848076354, Vizag: VJ Sales Corporation, Daimond Point - 9849117674, Southern Hitech, Siripuram - 9849112369, Agarawal Computech, Dhaba Garden, 0891-6644943, Delta Computers, Bigbazar Road - 9848935486, SL Computer Gallery, Gajuwaka, VSP-530026 - 9849553579, Techno Sonics, Dhaba Garden, VSP-530020 - 9849341222, Neelam Computer Bazar, Daimond Point,VSP - 530003 - 9000380388, Supreme Peripharals, Dhaba Garden, VSP-530020 - 9866583331, Kakinada: Sravya Technologies, Bhanugudi, Aracade Complex-533001 - 9848076173, Sri Pavan Computers, Masdij Center-533001 - 9848076173, Rajahmundry: Krishna Info Tech, Opp SBM Bank-533101 - 9848012226, Sri Computer World - 9177711366, Srikakulam: SS Computes, 7Road JN - 9440520678, Vizianagaram: Microtechnologie, Mayuri JN - 535002 - 9391359157

ASM:

Dealers:

‘Tech Knowledge, Expertise and Support Our USP’Tushar Parekh (Tushar), MD, Silicon Netsecure

Mumbai based partner Silicon Netsecure believes that cloud is the way ahead and predicts India to witness 70% cloud adoption in the com-ing days. As a pure play security player, Silicon Netsecure offers an end-to-end IT infrastructure integration to mid and large segment enterprise customers. Starting with a deep understand-ing of the customers’ requirements, the com-pany also ensure the most efficient use of the resources to provide the best results and solu-tions. Tushar Parekh (Tushar), MD, Silicon Netse-cure, interacts with B Swaminathan(Swami) on his company’s plans ahead. Excerpts.

What are the key focus areas of your organ-isation?

We specialise in information security, stor-age and backup solutions, DR, virtualisation, business continuity and emailing solutions. We mainly focus on data leakage prevention, encryption, SIEM, IPS, firewalls, APT, MDM, SLB & GSLB Solutions, IAM & PIM solutions

What are the top vendors and clients you work with?

McAfee, Sonicwall, Sophos, Fortinet, Syman-tec, IBM, Array Networks, Google and AltN Tech-nologies. On the clientele, we mainly work in the mid market and large enterprise space.

What are the industry verticals you want to expand?

We are focusing mainly on banking, NBFC, manufacturing, healthcare and hospitality seg-ments.

What are the key challenges which exists only for a security player?

As a security partner, we need to invest con-tinuously in subject matter experts in focussed areas and be abreast with all the new develop-ments to be ahead of the curve. Many a times after investments the resources are developed, they are being pursued by bigger rivals and poached. Also, security is very subjective we need to give free consultancy to the customer in all matters related to security even though it doesn’t fall under our purview. That consumes maximum of our time.

Please explain in detail what is your take on storage and servers industry getting killed by Cloud business?

Cloud is the way forward. Although complete adoption of Cloud based services will take some time due to bandwidth speed & cost constrains. Yes definitely cloud has an impact on traditional selling models and lot of customers have already moved to the cloud in some way and most are planning as they think they will get unmatched resiliency, support and scale. Cloud will be big in India in few years and I think around 70% will adopt to cloud.

What is the one unique selling point for Sil-icon Netsecure ?

We, at Silicon Netsecure , present ourselves as India’s leading Information Security Services provider and partner. Since 2000, our focus has been on networks and information security ser-

vices. Our clients gain from this specialisation, as they attempt to measure and manage infor-mation risk in an increasingly complex business and operating environment. We review the secu-rity environment as a whole and advise organi-sations on the best practices and applications to meet legal compliance and company obliga-tions. We constantly review new technologies to satisfy the emerging customer requirements. We are firmly committed to continuous custom-er-centric innovation. The company develops its innovative network security and storage solu-tions on the fundamental belief that customers need converged, easy to manage, and reliable solutions that provide them with the capacity and security to maximise business opportuni-ties. Our technical knowledge, expertise & sup-port has been one of our main USP’s.

Security industry is getting consolidated everywhere. As a partner in this space, what you think, the changes in security business are about to come?

There is a consolidation wave in the security industry as leaders are realigning their strategy and focusing on delivering advance solutions and as a SI I see a big opportunity to cross-sell and up-sell security that compliments the exist-ing infrastructure with technologies, also trend is moving towards more cognitive and machine learning technologies and customers would look at players who can deliver end-to-end technologies and help them address security at every step.

What is your view on cloud security and how you are getting geared up for the same?

Cloud security is still in its nascent stage as lot of security vendors are evolving around cloud players like AWS and Azure, but there are still gaps & challenges which needs to be addressed to have tight-knit security in place, we as secu-rity focussed SI are already aligned with major players in the industry and building our team for security practices on major platforms to help our customer in areas of cloud security and com-pliance.

INTERVIEWSINTERVIEWS

City based leading association for sys-tem integrators and retailers, ASIRT has announced change in their leadership. The founder and chairman of the forum Kshitij Kotak has resigned from the board claiming

increasing professional demands of his business expansion.

A statement from the president of the forum Arvind singh said “His long standing request to

Jiten Mehta Is New Chairman Of ASIRTtake a break has been reluctantly accepted after a long discussion at board meeting held in Decem-ber. He has formally handed over reigns to Jiten Mehta who was unanimously elected as the new chairman at the same meeting.” The note also adds that Kotak is a charter member and was the first president of ASIRT having subsequently served as Chairman till his resignation last month. Under his leadership, ASIRT has grown from strength to strength and he leaves an unpar-alleled legacy of service to industry.

Jiten Mehta, founder and Director of Magna-mious Systems has three decades in the industry and at various forums leading in varying capaci-

ties. He has been on ASIRT board since 2 years and ASIRT looks forward to many innovative ideas under his leadership.

The board has co-opted Chetan Shah, found-ing chairman of ASIRT who completed his tenure last year, as a mentor and guide.

With Jiten becoming the new chairman, the board retains other following members in their respective capacities. Pankaj Shah ( Vice-Chair-man), Arvind Singh (President), Limesh Parekh (Secretary), Tushar Shah (Treasurer), Vimesh Avlani (Jt Secretary) and Sujit Uchil, Nityanand Shetty, Hitten Shah as Vice Presidents.



INTERVIEWSINTERVIEWS

Rubik Infotech Aims IT, Banking SectorsJitesh Chauhan, MD, Rubik Infotech

Gujarat based Rubik Infotech has distribution agreements with most of the world’s leading soft-ware vendors. The Company has comprehensive portfolio with Security Software’s and total solutions. Rubik Infotech recognizes the importance of a close working relationship with its esteem customers. These relationships enable a high degree of flexibil-ity in terms of types and breadth of services offered to customers in the local market. B Swaminathan speaks to Jitesh Chauhan, MD, Rubik Infotech, on the company plans.

What are the key focus areas of your organiza-tion?

Being a Security Company our key focus is IT Security. We have been a prominent IT Security Com-pany in Gujarat.

What is the one unique selling point for Rubik Infotech?

Our Unique Selling point is the Skill knowledge of Technology and the Post-sales support. We have a good post-sales support team which helps our cus-tomer to rely on us for their challenges.

What security solutions you have special focus on?

Our Focus is on DLP , Encryption , Web Gateway

, E-mail Gateway. We have a dedicated team who are specialised on product from Kaspersky Lab. Kasper-sky has some of the best solutions for the industry like Mobile Security , Virtualization Security, Systems Management and more.

Please share some information on your clien-tele?

We have clients for the above-mentioned solu-tions in the verticals like Government, Corporates, KPO/BPO and Education.

Please share some information on your partner-ships and alliances?

We partner with leading vendors on Gateway Security, Data Breach Solution, Encryption, Data Leakage Protection, Antivirus, Antispam, E-mail Secu-rity. We also play excellent role with all leading ven-dors in the spaces like Backup Management & High Availability Solutions, Server-Based Computing Solu-tions, Secured Messaging Solutions, Microsoft Busi-ness Server Solutions.

What are the industry verticals you want to expand?

We would like to expand on IT/IES & Banking. Gujarat has lots of Cooperative banks and banking would be a huge vertical.

What are the key challenges a security player faces?

The key challenges which a security player faces is the budget allocation from Corporates. Companies allocate IT budget but that budget is mostly utilized for their hardware and peripherals. Security comes at the lowest priority. Today where India is moving towards digitalization, Security should be given the priority and budgeted, so that companies can safe-guard their data and documents.

As a partner for security solutions, what you think- the changes in security business are about to come?

We don’t see any major challenges. Business is definitely growing to grow because of digitalization. But as a partner we definitely have challenge of skill manpower. Skill manpower for Security products would be the biggest crunch.

Please explain in detail what your take on the conventional storage and servers business getting killed by Cloud business?

Personally I don’t agree with the same. Con-ventional storage is still a big business. Yes, server business is getting killed by cloud business. Cloud business is picking up in India but it would still take some time for cloud Business to pick compared to conventional business.

What is your view on cloud security and how you are getting geared up for the same?

Cloud security would again be a big market when people start moving to cloud. We have already started gearing up for the same. We have already started deploying DLP on cloud solution for our cus-tomer who have migrated there infra on cloud.

ISODA, the software association is conduct-ing their flagship event Tech Summit in Febru-ary. Rajeev Mamidanna, TechSummit 7 Chairman and Vice President – ISODA explains the much-awaited event.

Please explain the theme of the ISODA TS7? How are you justifying the theme with the event?

With the changing technology landscape, there is one association called ISODA that under-stands the need for its members to understand this change and sets the platform for the adop-tion of this change. And with change comes the challenge of getting skilled quickly, re-structuring and re-aligning their teams and ramping up the business to exceed expectations. TechSummit has been that marquee platform of ISODA to help its members identify latest and relevant tech-nologies, network with the technology vendors on how to ally with them and use each other’s strengths to ramp up business and take it to the next level.

Hence the theme.What are the sponsorship avenues and what

is the update on the sponsorship?We are inviting sponsorship from a varied

set of technology providers. The solutions cov-ered will be around Datacenter technologies and Cloud, Advanced Security, Hyperconverged Infra-structure, Collaboration etc. The response from potential sponsors has been really good. We have got multiple confirmations from sponsrs already and we have a healthy funnel of potential spon-sors to get onboard.

Each sponsorship level has their individual benefits and some of the early birds have been able to grab a lot of them.

What are the new aspects in the TS7? How is it going to be different from the previous years?

We have chosen a wider range of solutions that are relevant in today’s time. Also, we have thought of exciting openings, put a lot of stress on sponsors to speak about use cases and also have a plan to have better interaction between the sponsors and the members than ever. All part-ners will appreciate and take a lot of inputs from it. Its a new exciting country and obviously, for

most of the members Ho Chi Minh is a new city. So the excitement levels are all the more high.

How good it will be helpful for the members participating in the event?

We have a wider set of sponsors in terms of technology. Hence it will be beneficial for part-ners to look at allying with newer solutions pro-viders. We have some exciting speakers who will touch upon the market conditions, whats good, whats bad and how to grow business overall. On top of that, we are planning to have more inter-active sessions between the members and the sponsors.

What are the special initiatives for sponsor-ing companies for the event?

More opportunities for the sponsors to spend time with the members, Maximise the time for presentations

Getting them to spend time on use cases for better understanding, involving the sponsors more in technology exchange with the members

Last year it was mostly the security vendors who were sponsoring the events. How about this year?

We are inviting sponsorship from a varied set of technology providers. The solutions cov-ered will be around Datacenter technologies and Cloud, Advanced Security, Hyperconverged Infra-structure, Collaboration etc. The response from potential sponsors has been really good. We have got multiple confirmations from sponsrs already and we have a healthy funnel of potential spon-sors to get on board.

ISODA TECH SUMMIT To Help Members Identify Latest, Relevant TechnologiesRajeev Mamidanna, TechSummit 7 Chairman and Vice President – ISODA

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