technology transfer & sustainability models and best practices · great projects and...
TRANSCRIPT
Technology Transfer & SustainabilityModels and Best Practices
Panelists:
Drew Bennett – University of Michigan
Eric Maslowski – MoxyTech
Bambang Parmanto – University of Pittsburgh
Rich Herold - AbleLink Technologies
SESSION GOALS
Provide an understanding of the Technology Transfer ecosystem, members, perspectives, needs and points of view.
Provide a “starter kit” of approaches, partners, ideas and mid and long term sustainability options.
Provide direct insights and learnings from key partners and resources beyond the research community. Understand the key priorities of these partners.
Drew Bennett
Associate Director Licensing – Tech Transfer
October 20, 2017
SUSTAINABILITY: CREATIVE SOLUTIONS TO PROJECT LONGEVITY
“For my part I know nothing with any certainty, but the sight of the stars makes me dream.”
-Vincent Van Gogh
$1.39 Billion Research Spending (2016) #7 World’s Most Innovative Universities
(Reuters)
UM RESEARCH - BACKGROUND
2016 IN REVIEW
428INVENTIONREPORTS
135PATENTSISSUED
173LICENSE/OPT
IONAGREEMENT
S
12NEW BUSINE
SSSTARTUPS
$23MILLION
IN REVENUE
2,000+JOBS CREATED
SINCE 2000
What is Technology Transfer?
MissionCommercialization and dissemination of inventions based on U-M intellectual property
ServicesLicensing, Venture, Legal, Marketing and Business Operations Professionals
TECH TRANSFER
TECH TRANSFER
True Mission
Eliminate friction….
TECH TRANSFER ECOSYSTEM
PI & Team Public Customer Investors
PartnersLicensee Market
TECH TRANSFERLicensee (T)
Partnerships (P)
a. Cause Based
a. Professional Based
b. Community Based
Platform (P)
Open Source(P)
TRADTIONAL LICENSEPro’s Dedicated Market Driven
Con’s Cost Expectations/Milestones Misalignment of Goals Commercial Intent and Success Market
PARTNERSHIPSPro’s Dedicated Purpose Drive Community Longer Term
Con’s Temporary Volunteer Centric
PLATFORMS Mobile Algorithms Code
Pro’s Professional Strong Brands Highly StructuredCon’s Revenue Share Highly Structured
OPEN SOURCEWhat is it?
Freely available code, without <most> restrictions.
https://opensource.org/osd
Why is it important?Growth, flexibility, user driven and community.
How can it help our community?Scale and resources.
What’s inside matters!
OPEN SOURCEScale and Participation 5.8 M + Active Users 331 K + Active Organizations 19. 4 M + Active Repositories 10.7 M + Active Issues
#OpenAPS
OPEN SOURCE Communities
License Approach vs. Marketing
80/20 Customer Driven
Adjacencies
SUMMARYGreat Projects and Partnerships
Common Purpose
Clear, Consistent Communication
Trust
Aligned Expectations and Goals
Tech. Transfer: Flexibility, Creativity
& Tenacity
What is your unique currency?
Bambang Parmanto
So You Want to Commercialize?Perspective of an Academic
Why Commercialization is Important
Academicians need to have a real world experience and transfer the technology to outside world
The best way for your research to have an impact to the society
Learn from what’s going on out there
Bring the real world perspective to develop impactful research
“All Academicians need a conflict of interest”
NIDILRR and Tech Transfer Encourage Tech Transfer & Commercialization
Part of the selection criteria
Provides flexibility to the grantees to develop the technologies
Provides resources: KT4TT Knowledge Translation & Tech Transfer Center
Health Intervention mHealth To improve evidence-based health intervention:
Precision (time, place, and context), Persuasion, Personalization
Prediction and Intelligence, Participatory
Scalability
Goals of Research: Triple Aims Improve health outcome
Reduce cost
Better consumer satisfaction
Models of Intervention: Direct consumer/patient
Non-provider (coach): payer/insurance
Clinician-directed intervention
How to transfer this into clinical practice?
SMARTCAT
Going through the Process
Competition and Pitch: Pittsburgh Health Data Alliance
Phillips Innovation Challenge
Pitch to a Health Insurance
Pitch & funding Coaching, rehearsal, documents,
questions.
Long wait and purgatory
Starting a company Conflict of Interest
Legal and business issues
Things that we often did not consider
Who is your target market?
Have you done competing technology search: One comment that we received: “competitive analysis is naïve and ignorant.”
What is your path to market
What is your IP, what is the secret sauce Keep the focus on something the differentiate
Have you done customer discovery?
A Few Lessons It’s a lot of work
Tech Transfer Office helps, up to a point, or could be a hindrance
It’s different than research, it’s a jungle out there: the process is long and is often unpredictable
Proof the technology works helps, but only up to a point
Going through the process helps: Sharpen the focus of the technology and IP
Better perspective on impactful research agenda
Experience on how to do tech transfer: not wasting time in selecting path to commercialization
Eric MaslowskiChief Technology Officer
MoxyTech
Mine, Mine, MineProprietary Information and Protections
MoxyTech Overview
• Spin-off From University of Michigan IP
• Why Spin-Off
Great Expectations
$
Distractions
$
Reality Check
$
Reality Check
$
Where do Protections Fit In?
Mine, Mine, Mine…Myths
Need to Protect EVERYTHING
Litigation (or threat of) is your greatest defense
Protections define value
Secrecy Agreement
…Not Really Partnerships
Investors/Funding
Branding
Development
Answer your “Why” Question
Why do you want a protection?
Fear of theft?
Acknowledgement?
Just because…?
Thanks!
Rich HeroldCustomer Experience DirectorAbleLink Smart Living TechnologiesColorado Springs, CO
Cognitive Support TechnologyUsed directly by people at home, school, work, and in the community for Smart Living
Cognitive Technology Research & Development
Conducted over 75 research projects focused on technology for:
Intellectual and Developmental Disabilities
Traumatic Brain Injury
Seniors Experiencing Cognitive Decline
Cognitive Technology Research & Development
35+ peer-reviewed journal articles and book chapters on technology for persons with cognitive disabilities
25+ commercially available cognitive support technologies
Email and Internet Browsing
Personal Scheduling
Public Transportation
Survey Response
Video Modeling for Independent Task Support
Meeting needs across the spectrum of everyday life
• Access to the Web and the World with Smart Living Suite
• Visual & Audio Task and Personal Scheduling Support with Visual Impact and Endeavor
• Personal GPS for Enabling Independent Bus Travel with WayFinder
• Accessible Surveys for Promoting Self-Expression with ATLAS
“Having My Voice Heard”
“Accessing My
Community”
“Accessing My Everyday
Technologies”
“Knowing When and How to …”
Innovation Partnerships
Viable Partnerships
Initial revenue base
Sustainability
Lifelong benefit for customers
BUILDING BLOCKS
Successful Relationships
Long-range vision paired with short-term evaluation
Maximizing strengths in collaboration
Shared research and development
Shared marketing
KEYS
Successful Relationships
Long-range vision paired with short-term evaluation
Maximizing strengths in collaboration
Shared research and development
Shared marketing
Failing to build a foundation of trust
Poor communication
Lack of organizational commitment
Low expectations of hands-on staff
KEYS BARRIERS
AbleLink Smart Living Technologies6050 Stetson Hills Blvd., Suite 322Colorado Springs, CO [email protected]
Q & A