Location

Philips Lighting

Glasgow

eW Cove QLX fittings, StyliD track mounted

projectors, recessed LuxSpace Accent 2 fixtures,

Dynalite Control System

Case study Ted Baker, Glasgow

BackgroundAt the heart of the latest Ted Baker store, in Glasgow, is a dynamic, customised

lighting system from Philips that builds on a strong relationship between the

two companies to create a distinctive ‘Ted Baker’ experience.

Of the many world firsts that Scotland can lay claim to, one of the most

successful in the fashion industry is the birth of the Ted Baker brand in

Glasgow, a city that is also home to the company’s latest store. As Ted Baker

(aka Ray Kelvin) told The Scotsman newspaper: “My Scottish customers are

fantastic. When we opened our very first store in Princes Square, they were

the ones who made us feel welcome. So now we’re opening this amazing

new store on Buchanan Street, it really is back to where it all began for Ted.”

Ted Baker stores are characterised by their distinctive interiors, beautiful

collections and intriguing curiosities, underpinned by a blend of light and

music to create a vibrant and exciting ambience. Each store has its own

personality but conforms to an underlying design ethos.

“We try to design every store, concession and office as a bespoke unit,

reacting to the building and location we are in,” explained Head of Store

Design Mark Valerio. “The overall design brief always includes special

attention to lighting as this has a profound effect on the mood of the store.”

Solution“We often work with Philips more or less from day one. We work out what

we need to do, with a basic lighting layout from an aesthetic point of view;

then we speak to Philips about lighting levels, types of fittings and a few

different cost options. We are also very keen to use LEDs to reduce energy

consumption and carbon emissions and avoid access issues in areas with

high ceilings,” he added.

At 61 Buchanan Street a range of LED fittings have been used to meet the

requirements of different areas of the store, all linked to a Dynalite control

system that is accessed through a customised touch-screen control panel.

This enables staff to easily set different lighting scenes that are also

synchronised with the music.

Initially the store will have three scenes with lighting and music working

together: an everyday scene with all lighting on and music in the background;

an evening scene where the lighting is dimmed to 30% and the music is

louder, and a ‘night club’ scene where most of the lighting is off and the music

is very loud.

It is envisaged that as the store staff become more familiar with the controls

they will want to introduce additional scenes, so the system has been

configured to facilitate this in the future.

Ambient lighting is delivered from a suspended raft system, supplemented

by high-output eW Cove QLX fittings to uplight the ceiling and additional

StyliD track mounted projectors located in recessed troughs to accentuate

the merchandise and exhibits in the store. In the double height space at

the front of the store, where cove lighting was not an option, a two-tier

customised lighting system has been installed, using track and spot for

uplighting and downlighting. In the fitting rooms recessed LuxSpace Accent

2 fixtures provide excellent contrast for customers trying on various outfits.

The fashion world is changing extremely fast and retail needs to keep up to

speed in terms of both merchandise and the overall customer experience.

The partnership between Ted Baker and Philips ensures that lighting fulfils

its vital role in creating an experience that brings customers back for more.

If you would like to see more projects or have an enquiry, please visit us at

www.philips.co.uk/lighting or email: lighting.uk@philips.com

“We try to design every store, concession and office as a bespoke unit, reacting to the building and location we are in. The overall design brief always includes special attention to lighting as this has a profound effect on the mood of the store.” Mark Valerio, Head of Store Design, Ted Baker

Fast Facts

Customer

Ted Baker

Location

Glasgow

Philips Products

eW Cove QLX fittings, StyliD track mounted projectors,

recessed LuxSpace Accent 2 fixtures, Dynalite Control System

Project Partners

Ted Baker, MC Contractors, Synergy

The fashion world is changing extremely fast and retail needs to keep up to speed in terms of both merchandise and the overall customer experience. The partnership between Ted Baker and Philips ensures that lighting fulfils its vital role in creating an experience that brings customers back for more.

©2014 Koninklijke Philips Electronics N.V.

All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the

copyright owner. The information presented in this document does not form part of any quotation or contract,

is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by

the publisher for any consequence of its use. Publication thereof does not convey nor imply any license under

patent- or other industrial or intellectual property rights.

Date of release: May 2014

Contact details:

Guildford

Philips Lighting

Philips Centre

Guildford Business Park

Guildford, GU2 8XH

Tel: 0845 601 1283

Dublin

Philips Electronics Ireland Ltd

Philips House

South County Business Park

Leopardstown

Dublin 18

Tel: +353 1 764 0000

Email: lighting.uk@philips.com

www.philips.co.uk/lighting

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Version 1.1 – 25 October 2013