Marketing Research

By George Day

Word Of Mouth

• To spread word of mouth of the film ‘TED’ in 2012, Universal Studies set up a twitter for “TED” and got “#TED” trending worldwide. Which mean's millions of people would be talking about ted and the word would spread around twitter.

TV Press

• This was the 1st trailer that released for TED which was aired on TV all over the world to add more word of mouth also to target out the target audience. This is the trailer, then more followed after this. But this was the original :-

Online and MobileThese are social networking sites and apps that “TED” used to create an audience and attract an audience. Also the free app on iTunes and Android will attract more attention and draw people in and make a bigger audience.

Facebook account- https://www.facebook.com/tedisreal?fref=ts

Twitter account- https://twitter.com/WhatTedSaid

Youtube account - http://www.youtube.com/user/TedIsReal

App Store for iTunes -

Posters of TEDThe coming soon 1st poster release Another poster –

giving key actors and dates etc. of the film.

Teaser poster, just giving a look at the characters

Controversial poster tell the audience that it is not a kids movie. Which created a lot of bad attention from the media from this poster.

Trailers• Teaser Trailer – (did not have 00:30- 01:00 teaser) -

http://www.youtube.com/watch?v=ML5-Ot-cKlk

• Trailer - http://www.youtube.com/watch?v=9fbo_pQvU7M

• The the “R rated” Trailer - http://www.youtube.com/watch?v=aGW5gpMU9yo

Merchandising TED statue Hats, T-

Shirts, Toys

Keyring Another T-shirt

The TED Premiere

• The TED Premiere Itself -http://www.youtube.com/watch?v=hRwAqcQATwc

• Which was on the 29th June 2012. Was the initial release of TED. This video shows the original cast of TED walking to the premiere.