ted talk - social mobile local real-time convergence

TEDxChumash

140 CHARACTERSInternet’s impact on offline consumer behavior

TEDxChumash

ConvergenceSocial Mobile Local Real-Time

www.wandia.infoPhone: +1(805) 295 0112 | e-mail: [email protected] TEDxChumash

something's happening

and we're beginning to sense what it is...

We know

http://www.domain.com


mailto:[email protected]



our technology is speeding up...

lifestyle, work, arts, entertainment, the pace of invention and change --

it's all speeding up. - James Gleick, Faster

We're speeding up--






will look very different from today in a few years

The way we consume the web





TEDxChumash

QuestionHow many

smart phones in this room?


Who doesn’t have a smartphone?

Or should I ask . . .






We areat the beginning of the beginning

● Exciting pocket computers and tablets● Ubiquitous connectivity ● Culture of participation/sharing: tweets, tips,

status updates, likes etc● Geotagged data, matched with places● The Cloud: my content on any device● Cool stuff like augmented reality






Now we:

All that can now be accessed or pushed in near real-time to our handsets in specific contexts.

●take the Internet with us ●use these devices to help make decisions●are influenced by recommendations and

opinions of friends to find deals, discounts, incentives...






Convergence of :

Brand Evangelists, Sentiment, Social Reviews, Geotagged Tweets on Maps

Local Real-time Social Mobile

Sale!





TEDxChumash

Local? Who Cares...

www.domain.comPhone: +1(123) 456 78 90 | e-mail: [email protected] LOGO

If search were a marathon, local is the ‘last mile, mobile the last ‘yard line’




Local is about driving to Point of Sale

96% of all transactions happen offline*

*US Census Bureau, Q4 2009





TEDxChumash

what’s with the social Web?Offline transactions increasingly Web-influenced


80% to 90% consumers do online research before buying **

**Compete, Yahoo!, BIGResearch, BIA, other studies (2007-2010)






Most of What We Do Online is about Offline

Restaurants

Art

Travel

Real Estate

Entertainment

Maps & Directions

Retail/ProductsSale!

Professional & Home Services






!Local

Social

Convergence

Real-time

Mobile






Mobile enables immediate response/action from buyers. User base is already large and Mobile buyers on the go are “actively” looking. Leads can

potentially be better.Mobile not a “stand alone channel,” use in tandem with online + print – extends reach of other media; think

about integration.

Mobile





www.reactionpower.comPhone: +1(805) 295 0112 | e-mail: [email protected]

Facebook Targeting:

Facebook allows multiple layers of targeting based on user registration, location and profile data. Facilitates

recommendations by friends.

Social




Tweets

Twitter has over 300,000 new users sign up per day. Receives 180 million unique

visitors per month and 37% of active Twitter users use their phone to tweet. Real time response. Real time results.

Real-time




Storefronts & SmartphonesMobilizing Retail

Businesses are embracing mobile

marketing to nurture customers, convert prospects, and boost sales. By going

mobile, retail companies can reach their customers at the precise time they are

likely to buy through websites optimized for smartphones, mobile barcode scanning, coupons sent via text, Wi-Fi & geo-fenced stores etc

Local




It’s not why? Its when...

The Question





THANK YOU!TEDxChumash