tedx detroit 10.21 trevarthen
DESCRIPTION
frontlines from silicon valleyTRANSCRIPT
Evolving the Digital Marketplace
26 - 20
Disrupt
Disrupt
Solve
BIG Problems
EcosystemEcosystem Entrepreneur
50 Game Changing Innovations
over 100 Years
80%
Simplixity
Confluence
Real Time
ComplexSimplicity
“Simplicity is the Ultimate Sophistication”
Steve Jobs - Leonardo Da Vinci
Steve Jobs - Leonardo Da Vinci
As long as it’s Black
65%
65%
1B Views Per Day
140 Characters
=
Platform + Creative Ecosystem
= Dominance
Confluence
Peers > Experts + Now= Crowdsourcing
LifeStreaming
Record. Author. Create. Share.
R a d i c a l S h i f t i n C u r r e n c y
Trust
Attention
Now Accountable
Real Time
Data + Signal = Perfect Information
Spam : Email
Click Fraud : Online Advertising
Quality >>> Predictive Intent
Translationsfor
Disruptor or Disrupted?
Are you building Simplixity?
Are you in the
Conversation ?
Are you Real Time?
GO GREENFrom the Frontline
in Silicon Valley
Tobin Trevarthen10.21.09