tedx events as a new paradigm for corporate communications
TRANSCRIPT
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Norberto AmaralLicensee, Organizer & Host
• Annual conference• 1200 attendees• 18 minute talks• One speaker at a time• No interruptions• Talks available online• Mix; whole experience• Non-profit
What is ?
What is aevent?
What is aevent made of?
SPEAKERS• Diverse themes and speakers• Makers, entrepreneurs, scientists...• With original ideas, to change the world• Use reason, humour, emotion• Enough detail to start an exploration• Shared experiences
Bryan Stevenson
Raffaello D’Andrea
Miguel Neiva
Steve Goldfarb
Johnson Semedo
Julian Treasuresound architect,
TEDster
Dave deBronkarthealth activist,
TEDster
Jonathan MacDonaldthinker, social web
guru
Zachary Mainenbrain researcher
Catarina Motamaterials scientist,
TEDster
GMB Akashawarded photographer
Steve Grandartificial life researcher
Henrique Cymermanjournalist, tv
correspondent
What is aevent not made of?
SPEAKER DON’Ts:• Motivational, inspirational• With 9-to-5 jobs, non-qualified• Opinions and life stories• BS, tedious, overemotional, NLP• Cramming in all the possible details• “Me Me Me” speakers
What else is aevent made of?
Puzzlement
Laughter
Uncertainty
TED-mode
TED-ache
Bean bags!
What else is aevent made of?
WOW moments @
Flowers to Share
Postcards
Hazul Auction
SAOM
Syrian Refugee Crisis
How to organise events?
1 vision
what and whyrules of the game
2 form theteam
compositionavailabilitycreate a core teamshare the vision
3 concept
involve the teammust be wide openwhole experience
4 public
doing an eventfor the public vs
bring the public you wantto your event
5 speakers
why, then whocontinuous searchcelebrities vs unknownexplain the concepthelp and rehearse
6 catering
menuwho serveszero waste
7 host
focuspre-assigns tasksteam autonomy
8 bake the cake as you create the recipe
learn while doingmany ways to cook
celebrate!analiselearnimprove
Ideas • Whole experience •
Wonder •Marathon •
Passion •Generosity •
X• Directions• Focus• Results• Sprint/s• Duty• Self interest