tedxathens: infecting the dots
Post on 21-Oct-2014
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DESCRIPTION
Presentation for TEDxAthens where we showcased how influencing the influencers influencers generate networking domino effects and how this reaches everywhere and everyone.TRANSCRIPT
INFECTING THE DOTSHow information spreads
Alex Barrera (@abarrera)
Where is the
talent?
Brute force attacks
Hello mom, I’m on Techcrunch!
Source: Jure Leskovec:Social Media Analytics (KDD '11 tutorial) 8/21/2011
Information propagation
“[...] one of the most important predictors of popularity was the source of the article. [...] readers are likely to be influenced by the news source that disseminates the article.”
Source: The Pulse of News in Social Media: Forecasting Popularity (2012)
“Occurs when one's emotions, opinions, or behaviors are affected by others”
INFLUENCE
Identifying influencers
Marketing to influencers
Marketing through influencers
Marketing with influencers
Influencer Marketing
Identifying influencers
Marketing to influencers
Marketing through influencers
Marketing with influencers
Influencer Marketing
BULLSHIT!
Locate the influencers
Backtrack the
network
Backtrack the
network
Backtrack the
network
Influence networks ARE local
Timezone ma!ers
Timezone connectors
Time sensitive
CONSTANT CHANGE
Butterfly effect
TOUCH the fabric of the world
THANK YOU!
Alex Barrera (@abarrera)http://www.slideshare.net/press42 [email protected]