teen tv week1
TRANSCRIPT
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Teens and “TEEN” TV
The Business of Media for Teens
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I Don’t Watch TV• TV programming is not bound
by technology but form• Audio-visual entertainment
programming, created and viewed in installments as created by radio and broadcast norms in the 20th century
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Creating culture: Adolescents• Any culture produces artifacts, today often generated by
and dispersed via media information technologies • Youth culture creates artifacts addressing and depicting
lives, issues, interests of teenagers and young adults, typically averaging at 14-29 (variable)
• Artifacts include: Novels, TV programs, music, fashion, films, games etc.
• The Teen market is a profitable one!!!
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• Origins of youth culture in most industrialized nations lies in post WWII 1950s– Shifts in society AND regulations (school requirements
for example) prolonged adolescents More time to develop = rise in youth culture
– Changing industry interests (especially late 1980s)– Themes important to young adults take center stage
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Teens and Screens• Individualized viewing• Increased viewing , habits (2012/2013)– 20 (just TV) - 50 hrs (all screens) a week
• Autonomy (mostly) of viewing selections• If subjects pertain to youth, how can adults
connect
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• Television viewed as trivial and variety for first 5 decades
• 1980s gave rise to media specifically addressing teens and youth as a clear market– Often unobserved by parents
• Sociology departments investigating effects of TV watching on the young
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However,• While still providing change at a slow pace, teen TV
can, because it is created for a young generation, address several issues adult television shies away from
• While created by generations older than the target audience (mostly) nostalgia aids in often generating a world slightly “better” than the existing one
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Regardless of good intentions…
Tech-savvy and engaged
Increased purchasing power
Increasing productsales and communitybuilding
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A cultural Community…• Is always based on access to the media artifacts, so
we need to be aware of the participants we envision• Is/was also bound/limited by:– Language– Policies and legislature
• A cultural community, larger or small, NEVER exists outside of its context:
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Where
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When
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Homogenous & Diverse - Subculture
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Communities are:• Imagined: unknown boundaries & participants• Limited: though intangible, limitations exist• Sovereign: community generated and maintained
rules• Language, signs, hierarchies
• Community sense of comradeship due to community participation
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To the Beautiful YOU