GOOD DESIGN IS THE SUM OF ITS PARTS

HAVE A CLEAR VALUE PROPOSITION1

KEEP ITSIMPLE STUPID2

DRIVE THE USER TO ACT3

DON’T BEBORING4

BE FUNCTIONAL (AND PRAGMATIC)5

KEEP ITCURRENT6

RELEVANCERULES7

GET YOUR COPY RIGHT8

“I didn't have time to write a short letter, so I wrote a long one instead.”

Mark Twain

“

BEINTUITIVE9

TELL ITAS IT IS10

A DESIGNER’SPLEA

GOOD DESIGN….

TAKESTIME

IS NOT CHEAP

DOESN’T NEED TO POP

RESIST THE URGE TO…

DECREASE THE WHITE SPACE

SQUEEZE EACH & EVERY PRODUCT

FEATURE ONTO THE HOME PAGE (ABOVE

THE FOLD)

MAKE THE LOGO LARGER

TRUSTYOUR DESIGNERS