telefonica global millennial survey - meet the millennial leaders

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...a developing news story or crisis. Millennial Leaders believe the Internet, including social media is the best resource for... Millennial Leaders 55% 54% ...credible news coverage. Millennial Leaders Global ...entertainment. Millennial Leaders Global Global Always participate in their country’s political process. Technology has made them better informed about political issues in their country. Social media plays an important role in current political events and movements in their country. Millennial Leaders are more civically engaged and empowered to drive change. Millennial Leaders are most optimistic about the future. “I believe I can make a local difference.” Millennial Leaders are more likely to own a technological device. Learn more at telefonica.com/millennials #TEFMillennials Empowered and Inspired Millennial Leaders are making a global difference with ever-widening access to technology, education, entrepreneurship and opportunities to grow their careers. These insights will help our global society empower and enable Millennials through digital literacy and entrepreneurial programs. 51% 62% 45% 64% 80% own a LAPTOP 66% own a DESKTOP 46% own a TABLET 82% own a SMARTPHONE vs 76% of Global. vs 74% of Global. vs 50% of Global. vs 28% of Global. Meet the Millennial Leaders_ Today’s young adults: the leaders of tomorrow. Telefónica Global Millennial Survey 61% Say they are very optimistic about their future. vs 32% of Global. Believe they can make a global difference. vs 40% of Global. Think optimistically of their country’s future. vs 67% of Global. Millennial Leaders 46% Global 28% Millennial Leaders 67% Global 38% Millennial Leaders 60% Global 33% Optimistic_ “I have opportunities in my country to become an entrepreneur.” New Media Focused_ “I am on the cutting edge of technology.” Civically Engaged_ Tech Savvy_ Millennial Leaders are more influenced by technology_ 44 % 30 % More Millennial Leaders said technology was influential in shaping their outlook on life-to-date compared to Global Millennials. GLOBAL MLs Millennial Leaders, 11% of the 12,171 survey respondents aged 18 - 30 from 27 countries, who will drive change. 79% 74% Living at the intersection of technology, entrepreneurship, and believing they can make a difference.

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Meet the Millennial Leaders, a distinct group of young people determined to shape their own future. They can defined by their expertise with technology, a passion to participate in solving challenges facing communities and the world, and a drive to succeed. Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa .

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Page 1: Telefonica Global Millennial Survey - Meet the Millennial Leaders

...a developing news story or crisis.

Millennial Leaders believe the Internet, including social media is the best resource for...

Millennial Leaders

55%54%

...credible news coverage.

Millennial Leaders Global

...entertainment.

Millennial Leaders Global

Global

Always participate in their country’s political process.

Technology has made them better informed about political issues in their country.

Social media plays an important role in current politicalevents and movements in their country.

Millennial Leaders are more civically engaged and empowered to drive change.

Millennial Leaders are most optimistic about the future.

“I believe I can make a local difference.”Millennial Leaders are more likely to own a technological device.

Learn more at telefonica.com/millennials#TEFMillennials

Empowered and InspiredMillennial Leaders are making a global difference with ever-widening access to technology, education, entrepreneurship and opportunities to growtheir careers.

These insights will help our global society

empower and enable Millennials through digital

literacy and entrepreneurial programs.

51%

62%

45%

64%

80%own aLAPTOP

66%own aDESKTOP

46%own aTABLET

82%own aSMARTPHONEvs 76% of Global. vs 74% of Global.

vs 50% of Global. vs 28% of Global.

Meet the Millennial Leaders_Today’s young adults: the leaders of tomorrow.

Telefónica Global Millennial Survey

61% Say they are very optimistic abouttheir future.

vs 32% of Global.

Believe they can make a global difference.

vs 40% of Global.

Think optimistically of theircountry’s future.

vs 67% of Global.

Millennial Leaders 46% Global 28%

Millennial Leaders 67% Global 38%

Millennial Leaders 60% Global 33%

Optimistic_“I have opportunities in my country to become an entrepreneur.”

New Media Focused_“I am on the cutting edge of technology.”

Civically Engaged_Tech Savvy_

Millennial Leaders aremore influenced by technology_

44%30%

More Millennial Leaders said technology was influential in shaping their outlook on life-to-date compared to Global Millennials.

GLOBAL

MLs

Millennial Leaders, 11% of the 12,171 survey respondents aged 18 - 30 from 27 countries, who will drive change.

79%

74%

Living at the intersection of technology, entrepreneurship, and believing they can make a difference.