telematics evangelist concept
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- 1. TELEMATICS EVANGELIST CONCEPT Joel Andrew Hoffmann Hoffmann Group Consulting March 2008
- 2. PROBLEM STATEMENT
- Background
- Non-negotiable Automaker Requirements
- Transparent Solution Required Not A Bag Of Parts
- Expanded value chain from automotive model
- Solution oriented application framework needed
- Partnerships neededbetweenkey providers not traditional buy-sell relationship
- Cost distribution agreement required across partners leads to consumer pricing
- 3. SOLUTION
- A New Role Regional Evangelist
- Global Evangelist
- Charting Global Waters
- Marketing Strategy
- Corporate Competency Center
- Collect market information
- Target cross cutting customers
- Align and promote all relevant materials for business development teams
- Span information globally
- Central Staff with Strong Field Representation
- Drive workshops and exhibitions
- Aligning stakeholders in the market plan
- Coordination with Marketing and Sales
- Future Direction And Growth Into Additional Markets
- Global Geographies Compete
- Differing requirements affect perception of global innovation
- Automaker demographics and design activity vary
- Common solution elements can be evangelized
- Geo Specialization Can Be Managed
- Japan leads in embedded platforms and availability of services
- Europe rich personal services and navigation devices, innovation
- North America focused on safety applications and common nationwide services, slow to adopt