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Telematics - Movements in Behavioural Underwriting & Pricing
Jon Tindall
• Evolution in the application of behavioral information in the pricing and underwriting of risks
• Traditional ‘class’ variables are only a proxy for driving behavior – capturing driving statistics provides a more direct link to risk
• Early attempts at capturing driver behavior No-Claims bonus Prior Claims history Distance driven (Pay-as-You-Drive)
• Moving towards Pay-How-You-Drive policies (PHYD)
Behavioral Underwriting & Pricing
Behavioral Underwriting & Pricing Some usage / behavioral questions are currently asked in Australia – others act as proxies for driving behaviour:
Distance driven [Real, YOUI, Allianz, Suncorp, RAA, CGU] Days-per week driven [YOUI, Allianz] Other transport modes used to work (Ferry, bicycle, Bus etc)
[YOUI] Colour of Vehicle [YOUI, Allianz] Usage for work (incl. parking) [YOUI] Other Vehicles driven [YOUI, Allianz]
Behavioral Underwriting & Pricing Where could driving behaviour information be useful?
How could it be used? - Risk differentiation
(Pricing / UW) - Marketing - Claims
Comprehensive Motor
Commercial / Fleet Insurance
CTP? Other Insurance
Products - Home & Contents - Travel - Life
Other Financial Products
- Loans - Investment products
What is Telematics?
A (very) Short History
1998 2000 2002 2004 2006 2008 2010 2012
2013
1st Generation UBI products, patented by Progressive
‘Pay-per-km’ style products grow in popularity US / Europe / South Africa
Real PAYD
2nd Generation UBI products. Progressive launches Snapshot (now ~1m policies)
No. products growing : AA, Co-Op, State Farm, Insurethebox
First Australian comp motor telematics product?
What’s in the box? • GPS • Accelerometer • Gyroscope • Modem • Sim Card
Depends on the technology solution – doesn’t all have to be in the box – can utilise mobile phone, on-board computer
Key Rating Factors / Enabler
Accelerometer
Gyroscope
GPS
Acceleration / Braking
Cornering Speed
Distance Driven
Speed (by road type)
Time of Day
Lower Claims Cost Base - Selection - Driver behaviour
Retention & Cross-Selling - Price positioning - Customer engagement
Claims Handling & Fraud - Location, time of day - Fault determination
Ancillary - Roadside assistance - Petrol prices, parking - Targeted marketing
Benefits of Telematics
Australia is Different • US and UK comprehensive policies cover both
bodily injury and property damage
• Market issues especially in UK – Aggregators – Prohibitively high premiums for young drivers
• 21 year old driver in London: – Ford Focus 2006 – from £2,650 (£2,200 with a
box) – Holden Commodore GTX – from £6,500
• “Gender Directive” in EU
Car Running Costs*
41%
31%
52%
19%
31%
10%17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All Drivers (incl. dep.) All Drivers (excl. dep.)
Depreciation
Running Costs
Standing Costs
ComprehensiveMotor
52%
29%
47%
25%
31%
46%
28%
40%
17%25% 25%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All ages - 13,500km All ages - 5,000km <25 - 13,500km <25 - 5,000km
* RACQ Vehicle Ownership Costs 2012
Segmentation Benefit
Source: Progressive Source: Market Finesse
Pricing Dynamics
Pricing Dynamics
Some Key Drivers “Lift” from additional factors Decrease in cost from improvement in
driver behaviour Portfolio mix – “selection” Quantum of discounts / loadings Premium size Cost of device and infrastructure Potential market size
0% 10% 20% 30% 40% 50%
1% - 5%
6% - 10%
11% - 15%
16% - 20%
Over 20%
Requ
ired
Disc
ount
Discount Required to Install Telematics Device
Source: Progressive
Challenges Product Design
Privacy and Data Ownership
Pricing
Technology and Infrastructure
Analytical Capabilities
The trailblazers of insurance telematics in the early 2000’s - available in 42 states across the US • 6-week monitoring period – no ongoing
monitoring • Utilises OBDII port - Device installed by the
user, delivered in post • No GPS. Not based on location or speed -
Rating on acceleration / braking, distance, time of day
• Premiums only adjusted downward, maximum 30% discount.
Collaborative product with a panel of underwriters – CoverBox provides the technology • Assessed every 90 days, initial discount
of 25% • Device installed by technician • Online ‘dashboard’ to view behaviour –
updated daily • 60% policyholders log on 3 or more time
a week
Smartbox
“The UK’s Leading Telematics Insurer” – Insurethebox website • Device installed by a technician behind
the dashboard • No installation cost – they will come to
you • Gives away free miles rather than $
discounts • Claims 95% receive a discount on
renewal – average discount £601 • Online ‘portal’ to view driving statistics
Insure-the-box
Potential Early Adopters
Coles
The South Africans
Motor clubs
Allianz
IAG, 32.3%
Sun, 34.6%
QBE, 3.3%
Allianz, 6.4%
A&G, 2.7%
Clubs, 13.5%
Comminsure, 1.8%
Youi, 1.7%
Wesfarmers, 1.6%
Hollard, 0.8%Progressive, 0.1%
Other, 1.3%
Other, 7.2%
Market Share - Australia
Source: Roy Morgan
Price Positioning in NSW
Coles is significantly more expensive for younger drivers and parts of western Sydney
Hollard – “Pay-as-you-Drive”
~R60 (A$6) per month for device – provides distance and behaviour summary statistics for the user
Real Insurance in Oz Woolworths Insurance
Outsurance – “Safe_Driver@Out”
Behaviour monitored through out the year and considered at next renewal
Maximum of 20% discount based on the experience YOUI in Oz
The South Africans
• Different financial imperatives to big listed
• Seeking to maximise reach
• Need to remain relevant to young driver segment
• Good alignment with road safety advocacy position
• Offer range of aligned services eg roadside assistance, petrol pricing
Motor Clubs
• Telematics technology in over 80,000 vehicles across 9 countries – primarily Europe
• A global telematics strategy – personal and commercial lines
• Allianz has a dedicated Telematics division explore global opportunities
– Italy (2012)
• Self-installed, OBDII technology
• Roadside assistance
• ~7% market share in the Australian market
Allianz
Conclusions
Big changes afoot
Coming quicker than you might think?
Australian insurers slow to move
Pricing new technologies Telematics
Some challenges involved
Clearly surmountable
Game changers?
Potentially large impact on product design and pricing Bigger incumbents will be slow to move