telenor capture - from idea to product
TRANSCRIPT
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Capture – From Idea to ProductEirik Stephansen - Product Director Capture
Revision A
March 28th 2016
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I need a way to store and organize my photos
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What are the users’ problems?
My photos are spread all over a lot of devicesMy photos are not safely storedI can not easily view all my photos on all my devicesIt is a hassle organizing all my photosI can not easily share my photos
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How do we approach end users?
Invite friends, family, colleagues, users or random persons to a problem interviewPresent the problem to the interviewees and ask them to rate the pain level from 0 to 3• E.g. ”My photos are spread over a lot of
devices”Consolidate and organize the resultTake the problems with the highest pain levels and make a solutionRun solution interviews with the same persons (as in the problem interview) and ask them to rate the solution
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What did we learn from problem interviews?
CONFIRMED - My photos are spread all over a lot of devices• Not applicable for couplesCONFIRMED - It is a hassle organizing all my photos• Some of the interviewees have some challenges
organizing photosCONFIRMED - I can not easily view all my photos on all my devicesPARTLY CONFIRMED - I can not easily share my photosPARTLY CONFIRMED - My photos are not safely stored• People do not care where the photos are stored
as long as it is a known service provider. • Most people have photos in multiple locations
(laptop/desktop/external hard drive/online)• In general a hassle, but not considered a major
concern.
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Who is our primary audience?Learning from problem interview
Priority 1 Priority 2 Priority 3
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Lean Canvashttps://leanstack.com/lean-canvas/
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The First Capture Lean Canvas
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The First Capture Lean Canvas
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The First Capture Lean Canvas
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The First Capture Lean Canvas
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The First Capture Lean Canvas
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Making the product
Focus on 3 functions:1. Save2. See3. ShareFocus on Simple to UseShow all photos (and videos) in a timeline
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How do we work on the product today?
UX Progress Board• Idea• Understand the Problem• Define a Solution (prototypes)• Validate solution qualitatively (prototypes)• Validate solution quantitatively (release feature
and evaluate)BU Interaction• Google sheet for BU input• UX Progress board presentation (feature workshop
every half year)• Roadmap presentation and update
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Interaction with Telenor Business UnitsHalf Year Activities
January / February March
Feature Workshop
BU Feature Prioritization
+ BU Feedback
Half Year Roadmap
Presentation
April/May
BU Feedback Prioritization BU Feedback Prioritization
Capture roadmap planning1 2
34
Exec. summary for
BU+TD Managementgovernance
BU invited to UX Testing of Features
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Summary
Focus on identifying the users’ problems• Measure and learnUsing Lean Canvas to present the productWork with the customers (Telenor Business Units) and end users
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Questions?