telestax - convergence - ufone - awcc - tads 2014

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Open Marketplace for Telephony Apps By the founders of Mobicents - the Open Source Cloud Communications Platform

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The Restcomm App Store allows rapid app deployment across SS7, SIP and WebRTC networks. It opens opportunities to mainstream developers, who can focus on innovation and creation, while service providers bring to the table distribution, billing and quality of service. Case study of a Telco leading the charge in service innovation on their experiences with the Restcomm App Store.

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Page 1: TeleStax - Convergence - uFone - AWCC - TADS 2014

Open Marketplace for Telephony AppsBy the founders of Mobicents -

the Open Source Cloud Communications Platform

Page 2: TeleStax - Convergence - uFone - AWCC - TADS 2014

Convergence Help

● Convergence, certified TeleStax Partner, is a leading provider of open source networking solutions for core Telephony and Switching Applications in Pakistan and the Middle East.

● Deep Telecom Network Expertise

● Expanding in the API World with RestComm Expertise to provide greater value and faster time to market for Service Providers

● 24x7x365 Tier-1 and Tier-2 Support

Page 3: TeleStax - Convergence - uFone - AWCC - TADS 2014

uFone in numbers

● Successful Market Positioning

● Among largest GSM operator with 24 Million subscribers and growing in a competitive market of 133 Million+

● Needed Scaling Fast

● Keep cost under control while growing services

● Leveraged TeleStax Open Source Software and Convergence Expertise

● 3G trials launched in May 2014, looking at growing Mobile Services to offer more value to subscribers > 1 million subscribers already (MMS opporunities)

Page 4: TeleStax - Convergence - uFone - AWCC - TADS 2014

● Bulk SMS marketing campaigns in Urdu and English (~ 40 million SMS per day)

● Daily Balance Update (~10 million SMS per day)

● Interfaces○ Primarily IBM Java based middleware connects over

SMPP○ Custom Campaign Management by Convergence cBULK

[web2py < MariaDB > Kannel]

uFone Campaigns

Page 5: TeleStax - Convergence - uFone - AWCC - TADS 2014

Scaling SMSCs lead to services growth

Throughput roughly ~2000 SMS/s over 4 nodes

Page 6: TeleStax - Convergence - uFone - AWCC - TADS 2014

AWCC growth slide

● 3rd largest GSM operator with 3.5 Million subscribers and growing

● Keep cost under control while growing services

● Leverages TelScale USSD and SMSC for messaging

● POC phase on RestComm. Integration with TelScale USSD and SMSC for building new services

Page 7: TeleStax - Convergence - uFone - AWCC - TADS 2014

Key considerations

● Better capabilities, distinctive competencies and cost advantage, leading to value creation

● Low cost, fast deployment times, can be deployed on current IT virtualization cluster

● Stability at high throughput● Diameter / billing integration, if required

● Excellent personalized support!

Page 8: TeleStax - Convergence - uFone - AWCC - TADS 2014

And from an operators view ...

● Low deployment time frames and ease of deployment

● Less time to market for applications (VERY Important)

● OPEX wise its absolutely cheap too

● consolidation is another important bit ( you can consolidate USSD & SMSC ) on one single hardware

● TeleStax Mobicents is very well targeted for M(V)NOs

Page 9: TeleStax - Convergence - uFone - AWCC - TADS 2014

RestComm Call center

300-400 concurrent agentsSIP & SS7 support (also)DB connectivity (SQL & NoSQL ?)Campaign management with Auto dialer for Outbound, CDR generation, Agent Consolescalable to 800 agents, Codecs supported, tablet integration, integrated SMPP client, idea is to replace existing Cisco/Asterisk solutions

Page 10: TeleStax - Convergence - uFone - AWCC - TADS 2014

Inflection Point for SPs

● Line, WhatsApp, Viber, etc. made Messaging and Voice a FREE commodity

● Telco price war and race to the bottom across the industry across the world

● The world is moving to non-metered IP Communications

● Growing costs for data services as more content is consumed

● Getting a 3G license meant being vulnerable to OTTs, how to address that ?

Page 11: TeleStax - Convergence - uFone - AWCC - TADS 2014

The Opportunity● Legacy telecom infrastructure will remain a key asset for a long time● Moving from traditional vendors to FOSS for lower cost and more flexible

core network components

● Shift to IP communications is accelerating● Real Time Communications is still out of reach for most Web and Mobile

App developers. Enable them to build Services !

Page 12: TeleStax - Convergence - uFone - AWCC - TADS 2014

The Solution - RestComm

RestComm is a Real Time Communications Platform

for Web and Mobile Developers to build and scale Voice, Video,

and Messaging Apps for WebRTC, SIP and PSTN networks.

Mobile SDKs

Page 13: TeleStax - Convergence - uFone - AWCC - TADS 2014

Finally a Visual tool for “Copy and Paste” App Developers

Page 14: TeleStax - Convergence - uFone - AWCC - TADS 2014

Powered by the TeleStax Communications Platform based on Mobicents

RestComm allows Operators and Service Providers to expose

their core assets - either IMS or Legacy SS7 - through simple

APIs that are TwilioTM compatible.

Page 15: TeleStax - Convergence - uFone - AWCC - TADS 2014

Not limited to Communications : including IoT now

source:Henning Schulzrinne, CTO FCC

Page 16: TeleStax - Convergence - uFone - AWCC - TADS 2014

Moving up the Value Chain

● Mobile phones used to be perceived as plain vanilla call devices... Apple changed that

● Core Telecom Services are still stone age.

● Meet RestComm App Store*!

*Patent Pending USPTO #62/017,054

Page 17: TeleStax - Convergence - uFone - AWCC - TADS 2014

Onboarding Developers & Partners now !

Big Data servicing interpersonal communication

Page 18: TeleStax - Convergence - uFone - AWCC - TADS 2014

App Store revenue sharing

Business Model Example