© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Television for the Mobile / Cloud Era

SVP and GM, Service Provider Video Technology Group

Jesper Andersen

March 13, 2013

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.2

Jan 2011 Feb 2011 Mar 2011Dec 2010Nov 2010

Videoscape Launched

VIDEOSCAPE

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Software & services model with long-term recurring revenue

Satellite & emerging markets strength

Middleware & user experience expertise

Cloud and security solutions

Services-driven go-to-market

July 2012 Aug 2011 Sept 2011June 2012May 2012

Cisco Acquired NDS

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VIDEOSCAPE UNITY

Videoscape Unity Launch

Jan 2013 Feb 2013 Mar 2013Dec 2012Nov 2012

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Social Personalized

Videoscape Unity - A World of New Experiences

Enhanced Cloud

Intelligent Network

Synchronized New & Unimagined

Euro 2012 Official Ball

$109.00

Euro 2012 Official Ball

$109.00

Branded Client

Control Suite (Conductor and UHE)

Acquisition Suite

AdvertisingSuite

Origination Suite

Media Suite Security Suite

(CA & DRM)Snowflake User

InterfaceGateway Software

Gateways

MiddlewareSuite

STBsDistribution

Suite

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Videoscape Unity – Your Way

Enhanced Cloud

Branded Client

Intelligent Network

ProfessionalServices

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Videoscape Unity – Your Way

Enhanced Cloud

Branded Client

Intelligent Network

ProfessionalServices

25% Churn reduction

Average € 10 ARPU increase

65% increase in VOD buys

Customer satisfaction increase to 8.1 from 6.4

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GET Selects Videoscape UnityWho: GET, a leading cable operator in Norway, driving innovation in the region

What: GET will deploy a connected, next-generation entertainment experience, including personalized and synchronized TV across multiple devices.

• Flexible TV viewing in the home and on the go

• Unified broadband and TV experiences

• Content on multiple screens• Access to an extensive lineup of linear channels

• On-demand content

• Digital video recorder (DVR) functionality

• An industry leading multi-screen User Interface

How: Cisco Videoscape Connected Video Gateway and Video Everywhere offers

The Future: Multi-screen Cloud DVR, synchronized applications on devices

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.9

Telenet deploys Videoscape Snowflake

Who: Telenet are a leading cable TV operator in Belgium (part owned by Liberty Global)

What: An advanced multi-screen user experience, based on the UI for the Horizon platform

How: Cisco Videoscape Snowflake

• Enabling streamlined navigation of content and services across devices

• Providing easy access to live and on-demand or DVR content

• A branded, but subtle, portal to the operators service

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.10

Steve NecessaryVP, Video Strategy and Product Management, Cox Communications

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Editors Conference 2013