Evolution of content

Television IndustryGROUP NO 6NAMEREG NOPGDM/0010/50ADHIRAJ CHATTERJEEPGDM/0042/50ARCHANA CHOUDHARYPGDM/0098/50CHITRA CHAKRAVARTYPGDM/0104/50SNEHA ASHOK RAUTPGDM/0139/50HOTKAR SANCHITA LAXMANPGDM/0149/50KAMBLE SHIVANJALI SADASHIVPGDM/0247/50POORNIMA R MPGDM/0305/50SAHELI SAHAProject ObjectiveIn a world of limitless choice where almost anyone can acquire, create, and distribute content, how is TV industry evolving?How will Television industry maintain its position?What will be the emerging trends that will dictate the future of television?

MethodologyEvolution of TelevisionEco-systemTelevision ContentTrends in Content ConsumptionPartnership and AlliancesDefining Parameters of ChangeFuture of TV

Evolution of Television LED TVs came after LCDs and Plasmas and instantly became bestsellers. While their brightness was a hit, another reason for their success was their sleek design and low weight. LEDs also consume lesspower. Unlike LCDs which have normal CCFL backlight, LEDs use light-emitting diodes (LED) as the source of light behind the screen. An LED is more energy efficient and a lot smaller than a CCFL, enabling the thinner screen. Here are some of the best LED3The Ecosystem the key playersConnecting DevicesVCR, DVD, games consoleDistributorCable TV operators, Satellite broadcastersAggregatorNetflix, YoutubeContent CreatorBBC, Star, Sony, Movie StudiosTelevision ContentsLive streaming of sports events, news onlineEasily accessible large online repository of movies, songs, tv shows provide user flexibility to watch as per their convenienceWeb only contents BuzzFeed, ScoopWhoopSocial consumption of contents directed from social media which are shared/ referred by friendsChanging Source of Contents

http://www.businesswire.com/news/home/20141020006744/en/Adobe-Report-Shows-Online-TV-Consumption-388#.VNksPPmUfNsTRENDS IN CONTENT DISCOVERY & ITS CONSUMPTION

From couch potatoes to TV surfers. Internet is increasing being use of for consumption of media. Also its no longer limited to watching whats being aired, people have a whole new alternate database of media online.

With increasing trend of platform integration, it is not just the consumers who demand characteristic media (data). The content generators are also looking at the development of omnipotent content development of content for specific platforms with easy migration and synchronization across platforms is becoming essential.

The TV industry is one such industry where the standards are changed due to the impact of the changing ecosystem. Innovations in storage, processing & networking inside and outside home enabling time and phase shift viewing enabling the consumers to consume the content anytime, anywhere and on what so ever platform they desire.

http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/

http://www.dtg.org.uk/projects/fitt_report4/FITT_final_report.pdf

7Also as consumption of the media content on the go is becoming more popular, there is a rise in popularity of making short videos available for consumption on mobile devices such as smartphones and tablets.

TV is now more like a complement to tablet viewing. Hence for TV to continue to be a source of content consumption, there needs to be an evolution in the viewing experience such as social viewing of cricket and soccer matches (friends day spent together etc.)

http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/E&Y 6 Trends that will change the TV industry (Future if Television) http://www.ey.com/Publication/vwLUAssets/EY_-_6_trends_that_will_change_the_TV_industry/$FILE/EY-6-trends-that-will-change-the-TV-industry.pdf

The definition of content generators is becoming blurred due to the increasing audience involvement in content development via means of social media channels (comments on Facebook or tweets), reality shows, user generated content such as the videos hosted on youtube. This leads to an evolved storytelling process where the audience is also playing the part of the script writer to an extent.

With wider variety of entertainment channels available, many media generators are more inclined towards the serialization format with cliff hangers at the end of each episode to keep the consumers engaged. Also with smaller episode size in comparison to prior times, there is less binging on the content and is favourable to the phase shift viewing.

Ericsson Consumerlab TV & Media: Identifying the needs of tomorrows video consumers (Aug 2013)9

http://socialnewsdaily.com/1185/infographic-revenue-from-user-generated-content-on-social-media/10With new platforms for the access of media, there are new avenues for ad revenue generation. Rather than generating revenue just from TVCs, not the advertising agencies can employ digital marketing as a tool and generate revenue from ads via Pay Per Click, Cost Per Click, SEO (search Engine Optimization), SEM (Search Engine Management) etc.

The content providers can themselves employ different revenue models such as ad-supported, subscription based consumption and pay-per-use content monetization mechanisms. This is enabled by consumers ability of content discovery and bundling of content he/she wishes to consume.

http://socialnewsdaily.com/1185/infographic-revenue-from-user-generated-content-on-social-media/Partnerships and AlliancesWi-fi alliance, tested for interoperability, industry standard security protection and latest technology best user experience regardless of brand. Eg: MHL industry standards shifiting4K UHD alliance TV manufacturers, movie studios and streaming video services. Failure of 3D technology. Trust us, we are taking the TV industry forward with 4K - Gartner PrincipalTogether we will ensure UHD content and devices are ready for the mainstream, for a healthy UHD economy with the best possible content delivered in the easiest and best way to consumers - Samsungs President of visual display.Replacement cycles move from large tube TVs to LCD, LED etc requirement for HD.Market shift might happen to UHD. Strategic alliances content providers tie ups with set-top box providers a positive move for TV industry to demonstrate its existence and share.

Mobility/ Interoperability/ Software featuresContent Consumption pattern Quality/ ExperienceDefining Parameters HardwareContent Consumption Quality/ Experience

Future of TVIntegration with other devicesApple TV Synchronization with mobile device and PCSmart Television - Operating System is the keyConnect to internet directly for accessing contentsSynchronize with mobile devices requires cross platform supportPart of complete Smart Home Solution Example: Samsung TV with Tizen OS along with other Tizen supported home appliances to provide a seamless experience to users

Not a mere doze of everyday entertainment Adding Luxury to lifeBigger screen size, Home theater experienceCurved screen for better appearance of depth bendable curve screen

Sources:http://abcnews.go.com/Technology/future-television-paper-thin-rollable-lg/story?id=24520006http://www.wsj.com/articles/SB10001424127887323635504578213862226665122Comments:With high quality demands in the market companies are coming up with new products using radical innovationAlso the rolled up television can be a disruptive innovation and can change the way industry is moving.

14Future Of TVUpcoming Technological Advancements - Organic Light Emitting Diode(OLED) require no backlight, thinner, better contrast"RGB OLED" or "Active Matrix OLED" (AMOLED) by SamsungLG uses While OLED developed by KodakUltra High Definition(UHD) - (3840 x 2160)pixel compared to (1920 x 1080) of HDTelevision to be flaunted as a High Tech GadgetRolled Up Televisions by LGa paper thin, 18-inch television panel The panel has almost 1 million megapixels and can be rolled up into a cylinder with a 2.4-inch diameter without affecting its high-definition displayhttps://www.youtube.com/watch?v=p--UoGsFFf0Mirror Television by Toshiba - Looks like a mirror when it is off15THANK YOU.References

http://tv.toptenreviews.com/standard/television-through-the-decades-and-the-ways-it-changed-our-world.htm#http://screencrave.com/2011-09-27/eight-ways-television-has-changed-from-the-30s-to-today/#http://forwardthinking.pcmag.com/none/327657-4k-the-future-of-tvhttp://abcnews.go.com/Technology/future-television-paper-thin-rollable-lg/story?id=24520006http://www.wsj.com/articles/SB10001424127887323635504578213862226665122