television that changes lives - unc-tvfiles.unctv.org/pdf/annualreport.2015(1).pdf · the jonathan...
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ANNUAL REPORT
2015Television has the power to change lives. Public television has the
responsibility to change lives for the better: a child far from urban
resources is inspired to become a scientist, a high school dropout earns
a GED, a homebound senior citizen remains connected to the world
of arts and culture, the family of an Alzheimer’s patient finds strength
and support. UNC-TV’s unique programs and public media services
provide people of all ages with enriching, life-changing television.
— The UNC-TV Mission Statement
T E L E V I S I O N T H A T C H A N G E S L I V E S
10 TW Alexander Drive • PO Box 14900 • Research Triangle Park, NC 27709-4900 • 1-919-549-7000 / 1-800-906-5050
u n c t v . o r g
Producers Circle The Producers Circle is a group of philanthropic individuals, families, and foundations that give $1,000 or more annually in support of UNC-TV. Members receive invitations to special events including receptions for local and national public television celebrities, advance information about new programs, and private tours of UNC-TV facilities.
Executive Producer ($10,000 to $24,999)
The Martha B. Capps Family Foundation, Inc.Scott and Kristine CardHugh CullmanFrederic and Jane DalldorfThe Farrington FoundationDavid Ferriero and Gail ZimmermannJames and Mary HagenGene and Helen KingNolan D. LovinsCharles and Ann SandersJames Stilwell*3 donors wish to remain anonymous
Director ($5,000 to $9,999)D. E. “Woody” ClinardEmilie de LucaJune FousheeMr. Richard L. GidwitzJim and Ann GoodnightPatricia H. HairMr. Alan B. Kelchner Sr.Maxine LeisterLongleaf FoundationLois Pounds OliverDonald and Elizabeth Cooke FoundationThe Shelton FoundationFred and Alice StanbackMargaret Stancil EndowmentMark and Joann WainwrightAnna R. WetherillKay WhiteWain and Flor White*1 donor wishes to remain anonymous
Associate Director ($2,500-$4,999)James W. ApplewhiteSusan ArringtonThomas Brown and Robin BedingfieldFrank and Marcia BennettElwood and Margie BlackBurgart/Franzen Family Memorial TrustMunroe and Becky CobeyMrs. Sophia S. CodyDon and Toni ColemanTom and Jeanie CunninghamChristine DagnerEmily M. DavidsonCharles and Gwen DavisMahlon DeloatchDr. Albert Joseph Diab FoundationBonnie DownenJoseph and Katherine ElyThor and Nancy FjellstedtLarry and Marilyn FogdallAna Garcia-TurnerGreg and Kate GattoJim GoodnightDavid and Sheila GrovesTom and Freida HarringtonMargaret R. HeltonJoy and Robert HerringtonMary HoverMr. Robert L. InmanHenry and Mary June JonesEdward and Kathy KeilThomas Kenan IIIMr. and Mrs. Daniel LandryCharlie and Martha LewisJoseph P. LoganWilliam G. LongRalph and Doris LoomisJohn Gray and Jennifer LorenzRobert and Jean MarkleyGuy MasseyWilliam O. and Sara McCoyMichael and Christina McKeonRita McNairyMelanie MillerGeorge and Nancy NicholsonCharles and Mary PierceGwendolyn S. RandMr. and Mrs. Edward Rankin IIIElizabeth W. ReidBeth S. RosenbergMichael and Beth RoweJoe and Dorothy SchmelzeisThomas E. Shown M.D.John SingletonEve and Sherwood SmithJohn SmithLynn SmithThe Jonathan T. and Kayla J. Stewart Charitable FundVincent and Linda TarascioRay and Elaine TeagueMichael and Colleen ThomasMrs. Virginia P. TuckerTed and Terry Van DuynRobert WebsterCharles M. WeissNathan WheelerArthur and Pansy WilliamsYouths’ Friends Association Inc.*3 donors wish to remain anonymous
Producer ($1,000-$2,499)Lorynn C. AdderholdtHelga D. AickenAlan and Kelly AlcockJohn and Louise AllredJohn and Kathleen Jewell AnagnostPatricia L AppleCarmen ArgudinGlenn and Carol ArthurRuth AskinsWayne and Margaret AttkissonZack and Blanche BaconCharlotte BakerDavid and Marianne Baker Faith BakerMs. Barbara I. BakerThomas and Elaine BaldasareJack and Marsha BalsingerJohn BarnardDonald and Ashley BarnesJeffrey and Karen BarnesDorothy M. BarnhardtBrian and Claire BaumanDavid and Elizabeth BeamLaura and Eugene BeasleySarah BenbowSteve and Sabrina BengelMr. and Mrs. Walter BennettMs. Louise BennettTyler and Phyllis BennettRobert D. BensonEdward and Amie BernasDorothy BevanBruce and Anna BiggsDonald W. BissellRobert K. Black and Jessie O. Sanderson Jr.Steve and Pepper BlankinshipMarilyn D. BlantonRichard L. Blanton and Candace H. HaiglerMr. Tommy BlueM. Robert BlumDenise BlumeDonna A. BoswellLinda H. BotenAaron B. Ziecheck and Debra BowenKayo Bowen and Gordon BellamyRichard BowlinDoris A. BradleyRichard G. BrennanMike and Wendy BrennerRobert and Molly BroadAngela B. BrownMichael E. BrownTrig Brown and Victoria NevoisCorbett G. Buckle Jr.Margaret E. BuckleyTed R. BucknerRobert and Glenda BurginSam and Janet BurgissJohn and Mary BurressPeter CableJeannette and Robert CannonLen and Linda CapristoThe Carlson Family FoundationMike and Julia CarpenterWilliam D. CarterLawrence ChadwickPeter ChalmersSamuel and Ming Tai ChaoVincent and Maria ChaseWalter and Gwendolyn ClearyAnn ClineJoan CohenLangdon Cooper and Karen KelleyAnn CopelandJulia A. CourtneyCharles and Myrna CoxJames and Ellen CoxJean W. CravenRobert and Melanie CrawfordMarylee S. CroftsAlex Rhinehart and Heather Cross George CrowleyDavid and Stella CrutchfieldRobert and Peggy CulbertsonRoger and Candace CummingsPhill and Karen CutrightNolan and Sarah DahlThe G. B. and M. May FoundationRahul DalviRobert and Madeline DaubertMark M. DaughtreyBeverly D. DavisEric DavisTom Davis and Cherryl HartmanJ. Daniel and Mary DayClayton and Juanita DeanPaul and Jacqueline DeatonDouglas and Rosena DillardMark Chappell and Debra DizTerry and Rose DortonMary Kay DoyleCosby and Laura DudleyPorter and Victoria DurhamJudy EagleElizabeth EatonElizabeth S. Eaton
William and Deborah EdwardsTom and Ann EfirdJohn and Cindy EllerEric Ellwood and Mary KilburnFrank and Teresa ElshaugDavid and Dawn EnochsThe Wren FoundationGeorge and Kathryn FenichJohn and Patsy FerebeeJohn and Balinda FerreeLinda S. FinemanRobert K. FisherKevin and Cindy FitzGeraldJames and Geraldine FleckensteinOlivia and George FlemingVictor and Roddy FlowGerald FoldenDaniel FountainWalter E. FowlerDenise FoxLeon and Ann FoxJohn FragaleCaroline Francis and Bryan SodemannSabrina Francis and Scott MarshGail Freeman and Susan GidwitzSharon H. FreemanArlene M. FurmanBoyd and Elin GeorgeElwood GibsonMichael and Kathleen GlancyFrederick and Maureen GlaserMr. J. K. Glenn Jr.Nancy W. GodboldJulia B. GoochJeffrey and Dianna GoodmanSteven and Janice GoodmanMark and Carol GoodsonThomas F. Gordan Jr.Frank J. Grass Wesley and Rachel GragsonCarolyn GrahamWilliam T. GravesFrancis L. Green Lewis and Olive GreenwaldDavid and Marlene GriffinHal GrossLea D. GrovesCharles G. Gunn Jr.Patrick and Claudia GunschCaryl J. GuthDonald and Mary HaileMs. Dawn HaileyJames and Elna HanlyWhitener FoundationMr. and Mrs. Wade H. HargroveGreg HarneyEllis and Janet HarrellRobert and Sigrid HarrimanB. W. and Carol HarrisTony HartnessStephen Hartzell and Jill ShatterlyJames and Lily HaughtonHathia and Andrew HayesHenry and Donnie HelmsPeter and Amy HenkelJohn and Margret HerkeWilliam H. HerveyElizabeth M. HesslerSonja HibbardDale HigbeeMs. Sara S. HillR. H. HillsgroveNancy HinrichsMrs. Linda HodgesLawrence and Jacqueline HoffLucinda HoldernessThe Frank B. and Ella Ann L. Holding FoundationTerri HopkinsRomaine HornDavid B. HorneJack and Morgan HornerVance HornerDorothy HoughtonKen and Martha HowardTom and Lindi HoweThe Huisking FoundationBarbara HulkaGeoff and Barbara ImbodenMaurice and Lark JamesRichard and Roxanne JewellLynn F. JohnsonR. E. JohnsonHarold and Elizabeth JordanNell JoslinGene R. KeaveneyCarole KeelerBetty P. KenanKenneth D. KennedyMichael and Gail KentRobert and Marilyn KetchumBrendan and Carol KilleenAlan and Susan KirbyPeter and Martha KlopferJohn and Suzanne KnowlesLynn KohnEdward KokernakMac Koonce and Alene H. Thornton-Koonce
North Carolina Museum of Natural SciencesBonnie KressRobert S. LambertMichael and Marjorie LancasterJeff LangelKen LanterLindsay LawrenceAnn LemmonCharles LemonsMichael LewisCornelia E. LibischKatherine LindseyMs. Adrienne LivengoodRon and Jane LochbaumAhna C. LoganJohn K. LoiBeverley T. LosekeRobert LovettRoberta J. LumsdonHugh S. MacGregorDaniel M. MacklinCynthia MaddenErwin and Nancy MaddreyWilliam and Diane ManceWilbur E. MannGeorge C. MarshD. G. and Harriet MartinStan and Barbara MartinkoskyPat MauldinKatherine MauneyBetty R. McCainKenton and Carol McCartneyMr. and Mrs. M. D. McGinnNancy Davis McGlothlinRoss and Margaret McKinneyFrank and Ann McNeillReverend Monsignor John McSweeneyWilliam and Miller MedinaBob and Bonnie MeekerMEG FoundationDrs. Kenneth and Gwenesta MeltonEric D. MercerRobert and Cama MerrittWalter and Mary MetzMike and Elston MilesWanda R. MiltonRita T. MinickCarol Ann Mitchell and Carrie LenburgDavid and Debra MitchellPhyllis F. MitchinerWayne MonkJeanne MontgomeryStephen and Patricia MorganCatherine W. MortonGeary and Carolyn MortonMr. and Mrs. Dirk MuellerAnn G. and Patrick J. MullinMargaret MunsonDouglas MurphyJohn B. NollClint and Amy NorthWilliam and Kathleen NurnbergerSarah Lane and Gerald OakleyWanda F. OakleyRichard and Veronica OgdenKathy W. OliverShannon OliverLynn K. OwensDon and Mary PadfieldWalter and Elizabeth PancoeJames S. ParsonsJosephine W. PattonSteven and Amanda PattonFlorence and James PeacockLarry W. PearceStanley and Angela PearlsteinMack and Janice PearsallLarry W. PegramRen Peifeng Gordon and June PfefferkornCarolyn O. PhillipsGary PhillipsKathy and Glenn PierceMargaret H. PipkinKen and Jacksie PittsRoger L. PlemmonsMarion and Janice PooleWalker and Anne PooleDavid and Sherita PowersStewart D. PrecythePrescott Family Charitable TrustPaul J. PrevostRhonda Price Sally PritchardHarriet ProcterDella P. PulliamBeverly C. PutnamRaymond and Wanda Quinn Karl and Shirley QuisenberryAlbert and Margaret RamseyRenee RandSkip and Edith RandRobert Query Ranson Family Endowment FundDavid and Ann RaperJames RappVelvet T. RatteladeDavid and Beth Reboussin
Joan Reid and Monty MontgomeryJacqueline RenziJohn and Maria RichStanley and Marion RobboyMartha J. RobertsWaldron and Joyce RogersThe Rolander Family FoundationLarry and Cynthia RoseTom and Susan RossAleda V. RothDavid and Adele RothScott and Lisa RallsMartha G. RowlettPete and Pat RowlettWilliam L. RoysterSuzanne N. RuffinMike RyanLeonard and Sarah SafritClay and Sue SamsLauren SanzoneMr. and Mrs. William C. ScottWinifred V. SeagondollarDr. and Mrs. Richard ShereffVija ShermanRichard W. and Ann ShirkSamuel H. ShouseThe Shuford FoundationJean F. SiebertWilliam and Talmadge SilversidesJoseph A. SimonLenwood and Elaine SimpsonBrooks Skinner and Les HarmonDavid Seibert and Deborah SmithJerry and Jane SmithPeter and Cynthia SmithDr. Oliver Smithies and Dr. Nobuyo MaedaSuk Zu SongMary L. SpainHugh SprottDan and Jan SquillaceBill and Nancy StanbackMatthew StarbuckStein Family Charitable FoundationDaniel and Rachel StinehelferBeth A. StolarickNeil StroudJames and Catherine StuartWalter B. StultsJames and Eleanor SullivanBen C. Sutton Jr.Charles and Lamar TaftBanks and Louise TalleyJim and Judith TarltonRussell and Anthea TateEric and Amy TealRobert and Susan TeerDavid and Lorraine TestaBarbara ThompsonDavid and Shelley ThompsonRick and Ann ThompsonDorothy and Lacy ThornburgSonni ThorntonAshley and Julianne ThriftMichael and Amy TiemannJawad and Jan ToumaMarcus and Elizabeth TrathenJames and Laura TreadawayKevan and Julie Van LandinghamArthur and Diane VanceVictor VanceMr. Charles W. VaughnCarl and Linda VentersSandra VernonThe Vernon Family FundJanet ViaropulosShannon Vickery and Jeff AgricolaMr. Sherman VijaChris and Marsha VoslerTom WagnerCharles A. Waldren and Diane B. VannaisDoug WardJanet WardellJohn and Marsha WarrenMs. Caroline F. WelchBrightie E. White Jr. Vince WhiteGarnett B. WhitehurstRichard J. WiedemannMark and Donna WightmanMrs. Janet S. WilkinsNewsom and Sandy WilliamsBetty WilsonWilliam and Jean WilsonNevim WingfieldKathe WintersSusan WintersAmanda A. WoodJudy WoodburnPaul and Barbara WoodsJimmy WoolardTom and Elaine WrightBetty YorkMiranda YoungAnn Marie ZalewskiJohn Langston and Lisa Zywicki*23 donors wish to remain anonymous
• UNC-TV Life-changing Television
• UNC-KD The Kids Channel
• UNC-EX The Explorer Channel
• UNC-MX Eclectic Mix (digital cable only)
Expenditures by Division(unaudited data - cash basis)
Total: $25.2 M
Budget Summary - Fiscal Year 2015Expenditures by Funding Source(unaudited data - cash basis)
Total: $25.2 M2.1MAdministration,Accounting &Human Resources8%
1.0M Communications4%
6.0MEngineering& Broadcast Operations24%
1.2MInformation Technology5%
3.4MDevelopment14%
9.9MProduction &Program Services39%
1.6MFacilities6%0.3M
Investment & Other Income1%
8.9MState Appropriation35%
1.7MCorporate Giving,Underwriting& Grants7%
3.6MCorporation forPublic Broadcasting14%
10.7M IndividualViewerContributions43%
Signal CoverageFour digital channels providedistinct program schedules24 hours a day
WUNP-TV 36Roanoke Rapids
WUNJ-TV 39/29Wilmington
WUNL-TV 26/32Winston-Salem
WUNW-TV 27Canton/Waynesville
WUNF-TV 33/25Asheville
WUNC-TV 4/25Chapel Hill
WUNG-TV 58/44Concord/Charlotte
WUND-TV 2/20Edenton/Columbia
WUNK-TV 25/23Greenville
WUNM-TV 19Jacksonville
WUNE-TV 17Linville
WUNU-TV 31Lumberton
UnderwritersCorporate and foundation underwriters help make possible the production and broadcast of UNC-TV’s programming. They also provide funding for outreach activities that reinforce the programming and directly impact many lives around the state.
Broadcast / Online Sponsors
ArtBeat, Inc.
Ayr Mount Historic Site
Biltmore
Cameron Art Museum
Carol Woods
Daniel Stowe Botanical Garden
Durham Performing Arts Center
ElectriCities of North Carolina
First Citizens Bank
Great Smoky Mountains Railroad
Johnston Community College
Meredith College
Monkey Joe’s
NCFarmFresh.com
North Carolina Farmers Markets
North Carolina Fruits and Vegetables
North Carolina Grown Plants (TarHeelGarden-ing.com)
North Carolina Museum of Natural Sciences
North Carolina Poultry Federation
North Carolina Transportation Museum
North Carolina Watermelon Association
SAS
Southern Shows, Inc.
University of North Carolina, Greensboro
University of South Carolina, Aphasia Laboratory
Original Production / Content Funders
BB&T
A. J. Fletcher Foundation
GSK
William R. Kenan, Jr. Charitable Trust
National Science Foundation
State Farm
Tom Howe Fund for UNC-TV
VisitNC
On-air Pledge / Special Events Funders
Bayer CropScienceCapitol Broadcasting Company / WRAL-TVCarolina MeadowsFirst Citizens BankGSKInn on Biltmore EstateNetAppNorth Carolina EastEnders Fan ClubNorth Carolina Museum of Natural SciencesQuaintance-Weaver Restaurants & HotelsRTI InternationalSASSunTrust FoundationTeleHealth Services
Outreach / Unrestricted Funders
Brooks, Pierce, McLendon, Humphrey & Leonard, LLP
The Dickson Foundation
The F. M. Kirby Foundation
NCircle
North Carolina Department of Public Instruction
North Carolina Science Festival
Papa John’s Pizza
PNC
Julian Price Family Foundation
William A. Smith Foundation
Production Partners
High Point UniversityInstitute for Emerging IssuesMann Media / Our State MagazineNasher Museum of Art at Duke UniversityNorth Carolina ArboretumNorth Carolina Association of BroadcastersEducational FoundationNorth Carolina Bar AssociationNorth Carolina Cooperative ExtensionNorth Carolina Department of InsuranceNorth Carolina Sea GrantUniversity of North Carolina Institute for the EnvironmentWater Resources Research Institute of the UNC System
Legacy SocietyThe Legacy Society honors the philanthropic leadership and vision of those individuals who have so thoughtfully provided for the future of UNC-TV through a planned gift.
Nancy W. AhmadEdythe AllenAnne K. AllenFlorence H. AlstonGuy and Ingrid BairdJohn and Betty BakerNellie BakerWilliam and Harriet BallElwood and Margie BlackSteve BreckenridgeJames and Mary BuchananMorag J. CheesmanD. E. Woody ClinardCarol C. CroomGwendolyn P. DavisNancy DevorBirgitta Tyra DillMary DonaldsonLeif A. DuvallJeannie EdensMichael EvansJohn Gehrs and Rebecca BarchasLydia B. GreenMark and Kay GuimondJohn HallGale HillJewel HoogstoelCarolyn HuettelVern and Hilde JensenPatricia Wystra JohnsonPeggy J. JonesCharles and Kitty JordanHerbert and Carole KeelerLetty KiesnowskiWilliam H. KiserBeth P. KisslingRudolph KunstlerPaul and Deborah LankfordCharlie and Martha LewisMary MainesDiane MakiClaire MarshallJanice McCallisterIn Memory of Ruth Mary MeyerDonald and Holly MillsapsVernon and Beth NeeceHugh and Margaret PaschalHelen C. PendergrassTim and Debra PhelpsCliff PooleVickie L. PooleMargaret W. ReeveJoan Reid and Monty MontgomeryMark and Karen RodinGino F. RuggiRobert SanderfordL. Alan SarnowskiGary and Tina SchwartzThomas and Sara SearsJoanne SenkusCharles and Patricia SpruillMargaret StephensonJessica E. StewartSamuel G. StricklandRobert R. StricklerSally A. SullivanJulie J. TomlinsonLeonard and Joyce TuftsCharles A. Waldren and Diane B. VannaisFredrick WhitbyWiley J. WilliamsMr. Robert C. WilliamsMs. Betty S. WinslowJutta WolffClaudia and Rob WoodJacquelyn Y. Woodward
*1 donor wishes to remain anonymous
•
•
•
•
•
•
•
•
•
•
• •
•
•
•
•
•
•
• •
Wilmington
Columbia
Goldsboro
Winston-Salem
HickoryAsheville
Gastonia
•
•
•
•
Fayetteville
Jacksonville
Lumberton
New BernKinston
High PointDurham
RALEIGH
Chapel Hill
Greensboro
Henderson
Rocky Mount
Roanoke RapidsElizabeth City
Greenville
Wilson33/25
31
39/29
19
2/20
58/44
26/32
4/25
36
17
25/23
Charlotte
Kannapolis • Canton/Waynesville27
The UNC-TV Board of Trustees is an advisory board whose members are vital links to the public.
Board of Trustees
chair
RobeRt D. teeR, JR.Durham
vice chair
SabRina bengel
New Bern
June S. atkinSon
Raleigh
lauRa C. bingham
Raleigh
RiCk bRaJeR
Raleigh
oRSon SCott CaRD
Greensboro
Culley C. CaRSon iVRaleigh
J. DonalD Coleman
Hickory
JoSeph h. ely
Winston-Salem
geoRge FoutS
Raleigh
SuSan W. kluttz
Raleigh
DoRiS p. loomiS
Asheville
William W. manCe, JR.Asheville
aSSaD meymanDi
Raleigh
tRaViS mitChell
Raleigh
thomaS W. RoSS
Chapel Hill
ChaRleS a. SanDeRS
Durham
eRiC m. teal
Raleigh
aShley o. thRiFt, eSq.Winston-Salem
JameS tReaDaWay, JR.Newton
CaRl V. VenteRS, JR.Wilmington
A panel of state leaders appointed to lead the University’s UNC-TV Strategic Study wrapped up its series of four meetings in October 2014. The 15-member panel, composed of a diverse group of stakeholders with interest in the future of pub-lic television in North Carolina, offered expertise, insight, and counsel during a comprehensive examination of UNC-TV’s business model that would ensure the organization was positioned correctly for the future given the rapidly changing technology environment. The results of the UNC-TV Strategic Study now serve as the blueprint that will help UNC-TV be a dynamic, relevant, and nimble public me-dia organization positioned to better serve the citizens and state of North Carolina.
Private fundraising had an outstanding year, generating $12,990,458. This was 24.9 percent more than the amount raised in FY14. Fundraising efforts were aided by a one-time bequest of $1,569,124 received at the end of the calendar year, which was an amazing gift to the organization. The viewer support total of $9,206,027 was up $587,127 (6.8 percent), and corporate and foundation support totaled $1,929,409, which was up $329,060 (20.6 percent) from the previous year.
Leading up to the November 2014 elections, UNC-TV hosted two hour-long debates with the major party U.S. Senate candidates in partnership with the North Carolina Association of Broad-casters Educational Foundation. With the race having a key bearing on which party would have a majority in the Senate, there was significant interest from national as well as local news media.
During FY15 UNC-TV and its partners developed and produced 326 hours of programming for and about North Carolina. UNC-TV is the presenting station for 234 hours of programming currently being distributed nationally through PBS, APT, and NETA.
North Carolina Now celebrated its 21st anniversary during FY15. The North Carolina Now team produced 239 episodes that included special programming focused on the High Point Furniture Market, the North Carolina State Fair, and the 440th Airlift Wing stationed at Pope Air Force Base.
Production and Technical Operations staff and its partners received 17 nomina-tions for the 29th Midsouth Emmy Awards. Nine UNC-TV projects were honored with awards when they were presented in January 2015.
In FY15 the Programming Division provided 26,328 hours of programming over UNC-TV’s three digital broadcast channels, as well as an additional 8,776 hours of programming over the UNC-MX digital channel. Programming highlights for the year included the fifth season of Downton Abbey, The Roosevelts: An Intimate History, A Capitol Fourth, Masterpiece—Wolf Hall, and the fourth season of Call the Midwife.
For UNC-TV, prime-time season-to-date gross ratings points (GRPs) are up 29.4 percent in Ra-leigh-Durham, 60.5 percent in Greensboro, and 14.9 percent in Greenville-Spartanburg from last year’s end-of-the-fiscal-year calendar. For UNC-TV, whole-day season-to-date GRPs are up 11.4 percent in Raleigh-Durham, 70.6 percent in Greensboro, and 25.4 percent in Greenville-Spartanburg from last year’s end-of-the-fiscal-year calendar.
UNC-TV’s new Digital Media Department was formed in February 2015 to leverage existing and emerging digi-tal media to strengthen each department and channel. UNC-TV commissioned a digital media report by the STAR (Student Teams Achieving Results) program, part of UNC Chapel Hill’s Kenan-Flagler Business School, to assess UNC-TV’s digital strengths and weaknesses.
UNC-TV’s educational outreach staff conducted 131 workshops/screenings/community events in FY15, directly impacting 103,291 people, including teachers and child care providers. Last year teachers indicated that they worked with 23,495 students, spreading what they had learned to the young lives under their care. After one-and-a-half years of intensive negotiations, the North Carolina Department of Public Instruction purchased the custom version of PBS LearningMedia for $314,000 for all public school teachers. The resource will be available beginning in August through HomeBase, the online portal used by all teachers.
UNC-TV’s audit for FY14 resulted in an unqualified opinion and no issues to report in a letter to management.
Operating Highlights:Fiscal Year 2014/15