teliasonera experience of 4g implementation in nordic/baltic markets

17
TeliaSonera 4G experience in Nordic/Baltic markets Tõnu Grünberg VP Technology EMT (TeliaSonera Estonia)

Upload: usaid-ceed-ii-project-moldova

Post on 25-May-2015

635 views

Category:

Business


2 download

TRANSCRIPT

Page 1: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

TeliaSonera 4G experience in Nordic/Baltic markets

Tõnu Grünberg

VP Technology

EMT (TeliaSonera Estonia)

Page 2: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

TeliaSonera’s footprint

• Almost 460 million population

• Total number of subscriptions ~ 158 million (as of March 31, 2011)

• of which ~58 million in the consolidated operations

• of which ~100 milion in the associated companies

• Bringing the best of TeliaSonera to all customers

Page 3: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Pioneering mobile telecommunications

2009

World’s first

mobile network

1956

Page 4: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

TeliaSonera 4G

By the end of 2011:

• 237 cities in Sweden

• 30 cities in Norway

• 100 cities in Denmark

• 19 cities in Estonia

• 11 cities in Finland

• 80 cities in Lithuania

Using 800/1800/2600

spectrum.

Page 5: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

TeliaSonera in Estonia: 4G in 6 minutes

Page 6: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

10 years, 10 000 times faster

3G 21 Mbit/s

2G GSM/GPRS

from 9.6 kbps

4G 100Mbit/s

2009

1999

Page 7: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Expected frequency bands and technologies supported by TeliaSonera networks by 2013

800 MHz Rural

900 MHz Rural

1800 MHz Urban

2100 MHz (Dense) urban

2600 MHz Dense urban

2G 3G 4G

Local variations per market might occur

Page 8: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Devices

Page 9: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Who are the 4G users?

Page 10: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Take up of 4G

Media - first professional customer group

Page 11: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

4G Live TV broadcast

• 4G live broadcast from Stockholm to Tokyo during Nobel prize awards week, December 2010

• Japanese Nippon TV, London based

Page 12: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Other use cases

Event hotspot coverage using WiFi

with 4G as backhaul

Page 13: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

New business drive in M2M

Page 14: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Value based pricing

+ Monthly fee

Volume cap

Defined speed

Page 15: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

New pricing logic in mobile broadband - from flat rate to volume based

Price related to usage

Volume

Speed

2G

3G

4G

1-24 MB/s

10-100 MB/s

0,1-1 MB/s

27 €

4 €

20 €

3 GB

10 GB

20 GB

30 GB

60 €

Page 16: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Summary

• Unlimited demand for bandwidth

• 4G changes the mobile experience

• New business models evolving

• We need more spectrum for coverage and for roaming

Page 17: TeliaSonera experience of 4G implementation in Nordic/Baltic markets

Thank you for your attention!