tell stories to promote your club
TRANSCRIPT
promote your club in 2013promote your club in 2013……. one story at a time …. one story at a time …
Why Lions stories can doWhy Lions stories can do
recruit new membersrecruit new members
retain current membersretain current members
continue community supportcontinue community support
continue community recognitioncontinue community recognition
Community environment Community environment
time poortime poor
communications communications clutterclutter
evolving volunteer evolving volunteer models models
competition from competition from othersothers
Achievements become stories
Club achievement
what was the situation before Lionswhat was the situation before Lions
how did he/she hear about Lionshow did he/she hear about Lions
who are the Lions helpingwho are the Lions helping
how exactly did Lions helphow exactly did Lions help
what was the resultwhat was the result
call to action for the communitycall to action for the community
narrative narrative
not about us … not about us … about themabout them
simple & simple & understandableunderstandable
human interesthuman interest
local benefitlocal benefit
call to action call to action
MessagesMessages
who are theywho are they
where are theywhere are they
what do they know about what do they know about LionsLions
how do we connect with how do we connect with them them
Persons of interest
some-one in your communitysome-one in your communityusing their networks to help using their networks to help
LionsLions
Key influencersKey influencers
Who Aussies trustWho Aussies trust
Delivering your story Delivering your story
benefitsbenefits
risksrisks
different different environmentsenvironments
realistic expectations realistic expectations
Working with local Working with local media media
Be newsworthyBe newsworthy something new
human interest
local benefit
trends (local and national)
the st factor (first, latest etc)
images and statistics
Club media toolsClub media toolsmedia backgroundermedia backgrounder
• your clubyour club
• hearing dog hearing dog program program
media release built on media release built on your storyyour story
media alertmedia alert
Own media Own media
Social mediaSocial media
one to one conversations one to one conversations
DIYDIY
free but intensive free but intensive
brand journalismbrand journalism
Club social mediaClub social media
type of informationtype of information
control and privacycontrol and privacy
frequency and commitment frequency and commitment
criticismcriticism
Paid mediaPaid media
Re-purpose Re-purpose your your
storiesstories
Budget Budget your storiesyour stories
Schedule your storiesSchedule your stories
measure your measure your stories stories
club reviewclub review
mine your calendar for stories mine your calendar for stories
consider district/national needsconsider district/national needs
set expectations (4/4)set expectations (4/4)
share the effortshare the effort
Next 100 Next 100 daysdays
light up your PR with stories of people you help
ContactContact
tel: tel: 0401 063 3870401 063 387
email: email: [email protected]
twitter: twitter: @bobcraw@bobcraw