tell your story with pictures

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Tell Your Story With Lars Bredahl Digital Marketing Coordinator – First Bank [email protected] @larsbredahl ‘s

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Post on 13-Jan-2015

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The old saying goes, “A picture is worth 1,000 words”, and this is never more evident than on the social web today. With an increase in data-sharing capabilities and a decrease in user attention spans, social media is becoming increasingly visual and brands are beginning to embrace this new form of visual storytelling. Image-focused social media platforms, such as Pinterest and Tumblr, have changed the way websites are designed and content is developed. Even established web properties, like Facebook, StumbleUpon, and eBay, have scrambled to keep up with this new breed of picture-loving social media users. In this presentation, you will learn how major social media platforms are evolving and how you can adapt your content strategy to make the most of visuals and maximize engagement.

TRANSCRIPT

Page 1: Tell Your Story With Pictures

Tell Your Story With

Lars BredahlDigital Marketing Coordinator – First Bank

[email protected]@larsbredahl

‘s

Page 2: Tell Your Story With Pictures

#NCCommsSem@larsbredahl First Bank

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Visual Content Revolution

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Integer ac eros id enim interdum porta. Etiam eget dui ligula, ut rhoncus mi. Maecenas vitae nulla euismod dolor scelerisque vestibulum eget id justo. Pellentesque ac leo mollis enim sodales faucibus. Sed in sapien risus. Proin urna nunc, semper ac gravida quis, commodo auctor cursus.

@larsbredahl First Bank#NCCommsSem

What

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Why

• No Language barriers• Shorter attention

spans• More shareable• Improved technology

@larsbredahl First Bank

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Key Stats

• 90% of the information transmitted to the brain is visual*

• Visuals are processed 60,000x faster in the brain than text*

• Across all social media avenues, posts with strong images get on average 3x as much user engagement as those with no images. (Forbes)

*Source: Social Media Today

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Visual Social Networks

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Pinterest

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YouTube

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Instagram

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Others

• Tumblr• Vine• Snapchat

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Social Networks Evolving

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Facebook

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Twitter

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Social Media Image StrategyTips

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Social Media 101

• What are my goals?• Who is my audience?• What is my brand’s voice?• What platforms will help me achieve my goals?• What content will resonate with my audience?• How will my content appear in different locations?• How will I measure and optimize?

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Create Visual Content

• Use images you already own• Take photos and video of everything• Draw• Add text to photos• Edit and repackage content for future use• Remember to use quality images to increase

engagement

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Share Visual Content

• Utilize Creative Commons & Royalty Free Websites to find images– Wikimedia– Flickr– Microsoft Office– Pixabay

• Always give proper image accreditation

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Visual Content Ideas

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Tell a Story

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Tap Into Emotions

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Make ‘Em Laugh

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Educate

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Give Followers a Voice

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Be Relevant

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Inform

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Bring Back Memories

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Inspire

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Play Games

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Reward

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Promote

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Visual Content Tools

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Photo Editing Tools

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Video Editing Tools

• Final Cut Pro• iMovie• Windows Movie Maker

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Infographic Tools

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Meme Tools

• Meme Generator• Quick Meme• Someecards

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Quote Tools

• Quotes Cover• Quozio• Recite This

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Conclusion

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Thank You!

@larsbredahl First Bank