1ST ANNUAL SOCIAL ACTION SUMMIT1ST ANNUAL SOCIAL ACTION SUMMITMARCH 1, 2014MARCH 1, 2014

TELL YOUR STORY WITH SOCIAL MEDIATELL YOUR STORY WITH SOCIAL MEDIA

ABOUT MARISA PEACOCKABOUT MARISA PEACOCK

As Chief Strategist at The As Chief Strategist at The Strategic Peacock, I help small Strategic Peacock, I help small businesses and non-profit businesses and non-profit organizations enhance their organizations enhance their online presence.online presence.

I own a pit bull named I own a pit bull named Sampson, and am fond of Sampson, and am fond of dinosaurs.dinosaurs.

WHY SOCIAL MEDIA?WHY SOCIAL MEDIA?

• Share informationShare information

• Promote awareness Promote awareness

• Build networksBuild networks

• Engage communityEngage community

• Learn from othersLearn from others

ICE BREAKERICE BREAKER

• 17 social networks17 social networks

• Each participant will get a sticker to wear on Each participant will get a sticker to wear on their forehead (no peeking)their forehead (no peeking)

• Ask questions of others to figure out which Ask questions of others to figure out which social network is on the sticker. social network is on the sticker.

WHO USES SOCIAL MEDIA?WHO USES SOCIAL MEDIA?

16-16-2424

25-25-3434

35-35-4444

45-45-5454

55-55-6464

250250%%

200200%%

150150%%

100100%%

5050%%

00%%

source: 12 Awesome Social Media Facts and Statistics for 2013, Jeff source: 12 Awesome Social Media Facts and Statistics for 2013, Jeff Bullus Bullus

CONNECT WITH OTHERSCONNECT WITH OTHERS

• Identify influencers, interesting people and follow.Identify influencers, interesting people and follow.

• Follow back and interact.Follow back and interact.

• Be social. Be social.

• Be transparent, true and find your voice.Be transparent, true and find your voice.

• Know your message. Know your message.

• Add value, not noise.Add value, not noise.

• Respond appropriately to all types of feedback. Respond appropriately to all types of feedback.

MAKE OTHERS CARE ABOUT MAKE OTHERS CARE ABOUT YOUR STORYYOUR STORY

• Identify your advocates. Identify your advocates.

• Make it easy for others to get involved. Make it easy for others to get involved.

• Have fun and be yourself.Have fun and be yourself.

• Experiment.Experiment.

• Make it about them, not you. Make it about them, not you.

SCENARIOS & DISCUSSIONSSCENARIOS & DISCUSSIONS

FOR EACH SCENARIO…FOR EACH SCENARIO…

• Break up into groups — 4 groups, 4 scenariosBreak up into groups — 4 groups, 4 scenarios

• Identify the appropriateIdentify the appropriate

• messagemessage

• audienceaudience

• social networksocial network

• plan for engagementplan for engagement

SCENARIO 1SCENARIO 1YOU HAVE SECURED A YOU HAVE SECURED A ANGEL INVESTOR FOR ANGEL INVESTOR FOR YOUR COMPANY, BUT YOUR COMPANY, BUT THEY WANT YOU TO THEY WANT YOU TO DEMONSTRATE THAT DEMONSTRATE THAT YOU CAN RAISE $20,000 YOU CAN RAISE $20,000 ON YOUR OWN. ON YOUR OWN.

SCENARIO 2SCENARIO 2IN ORDER TO MOVE IN ORDER TO MOVE FORWARD WITH YOUR FORWARD WITH YOUR BUSINESS PLAN, YOU NEED BUSINESS PLAN, YOU NEED TO FULLY UNDERSTAND TO FULLY UNDERSTAND THE ISSUES FACED BY THE THE ISSUES FACED BY THE AUDIENCE YOU HOPE TO AUDIENCE YOU HOPE TO TARGET WITH YOUR TARGET WITH YOUR PRODUCT/CAUSE. PRODUCT/CAUSE.

SCENARIO 3SCENARIO 3THERE IS AN OPENING THERE IS AN OPENING FOR A SOCIAL MEDIA FOR A SOCIAL MEDIA MANAGER FOR A BRAND MANAGER FOR A BRAND YOU LOVE. HOW WILL YOU LOVE. HOW WILL YOU DEMONSTRATE THAT YOU DEMONSTRATE THAT YOU’RE THE RIGHT YOU’RE THE RIGHT PERSON FOR THE JOB?PERSON FOR THE JOB?

SCENARIO 4SCENARIO 4YOU ARE UNABLE TO MAKE YOU ARE UNABLE TO MAKE IT TO #SXSW, BUT YOU IT TO #SXSW, BUT YOU HOPE TO GET THERE HOPE TO GET THERE SOMEDAY TO SHOWCASE SOMEDAY TO SHOWCASE YOUR YOUR BRAND/PRODUCT/CAUSE. BRAND/PRODUCT/CAUSE. HOW WILL YOU BUILD HOW WILL YOU BUILD YOUR NETWORK?YOUR NETWORK?

VIA THEULTRALINX.COMVIA THEULTRALINX.COM

THANK YOU!THANK YOU!

MARISA PEACOCKMARISA PEACOCKPRINCIPAL, THE STRATEGIC PEACOCKPRINCIPAL, THE STRATEGIC PEACOCK

WWW.STRATEGICPEACOCK.COMWWW.STRATEGICPEACOCK.COM@MARISACP51@MARISACP51