telling a digital eco story presentation - wendy meadley - social wendy group - town & country...
DESCRIPTION
Wendy Meadley of the Social Wendy Group led the EcoNetworking conversation at the Minnesota Landscape Arboretum this morning. She provided us with strategies and tactics to use social media to showcase our message to social media savvy audiences. She has used Town & Country Club in St. Paul as an example of how to use social media to share relevant and interesting information via social media channels.TRANSCRIPT
Mr. Vincent J.C . TracyGeneral Manager
Telling the Town & Country Club “Eco-Story”
Facebook | www.Facebook.com/TownCountryClub short link http://bit.ly/TccFB
Twitter | www.Twitter.com/TownCountryClub short link http://bit.lyTCCTw
Google+ | http://bit.ly/TCCGplus
Foursquare | www.foursquare.com/v/town--country-club short link http://TCC4sq
Pinterest | www.pinterest.com/TownCountryClub short link http://TCCPin
YouTube | http://bit.ly/TccYT
http://bit.ly/TCCSustainYT
Business Goals: To communicate core sustainability-focused projects in digital communications
TOP
IC
Get Digital
TopicsKeywordsTermsSearch Optimization
Graphic Assets
Prioritize & Integrate1. Audubon 2. Local Eggs3. Urban Garden4. Green Restaurant5. Local Honey6. Turf
Business Goals
Think Conversational
Think Content Consumption Community Goals
What does our community care about?
How can we share/participate in the relevant way?
Subtopics
Community Focus
Goal 1 Goal 2 Goal 3
Digital Brand Content
Broad Topic Focus
Business Topics Community Goals Sustainability Spotlight
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Keyword 1 Keyword 2
Hashtag 1 Hashtag 2
Defining your Target Personas
1
23
Understanding the Core 5
What are you trying to accomplish, how will you measure it?
What percentage of your content I Business Focused vs Editorial?
What Audience Development & Engagement Goals do you have?
