telling people all about you!

DLI National TrainingMay 30, 2011

Jane Fry, Carleton University

Why? When? Where? Who? How? Over to you ...

Jane Fry - May 30, 2011 - DLI National Training2

Why this presentation? We work in isolation

Our units are small Many of us wear more than one hat

Our resources (time and $) are limited Good to know

What others are doing What has worked for them

No need to re-invent the wheel

Jane Fry - May 30, 2011 - DLI National Training

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Why this presentation? Wendy Watkins and Ernie Boyko did a

Marketing presentation for ACCOLEDS last December.

It was well received. Wendy thought it would be a good topic for

the DLI National Training.


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We want our services to be used. If people don’t use our services, ...

We can’t assume that just because we have a Data Centre, people will come.


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They won’t use our services if they don’t know What we do

This includes what we can do for them Who we are Where we are Where they can find us on the net


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Recently I attended a DINO (Data in Ontario) meeting in Toronto (for Data Librarians and Data Specialists and those who wear the Data hat in their library) A topic of discussion was updating the promo

materials for ODESI An extension of this is updating the promo

materials for our Data Centres Important to be done regularly The materials I used 10 years ago are not all

relevant todayJane Fry - May 30, 2011 - DLI National Training

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Fall Winter Summer In other words ...

Anytime All the time Maybe the question should be – When do we NOT market our services


At our Data Centre Advantage – they will know where we are For smaller groups

Grad classes

In our Library Advantage – they will know where we are

and they are forced to come to the Library Especially for 2nd year undergrads For the odd 4th year undergrad!


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We go to the classrooms Advantage – the profs find it easier to find

time for us than if we ask them to come to us

Our webpage – it must be Easy to find data Easy to navigate Easy to contact us for more information In other words – it must be user-friendly


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Other staff in library Other Madgic staff Reference librarians

Profs Researchers Grad students Undergrads Other Uni staff


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When we are deciding what tools to use to tell people about ourselves, we should remember We want to remain relevant

To keep up with our clients So they will use our services

If we remain relevant, the next time they need data, they will think of us and come back to us.


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The list is endless At Carleton Data Centre

We’ll start with the list – more details later Newsletters Handouts Bookmarks Brochures Posters


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Presentations Our Data Centre webpage Other Webpages

Linked from MADGIC Screencasts


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Used to be 3 times a year Main content - listed new datasets

With advent of ODESI, only needed once a year

Put at front desk A marketing tool when you are absent

Evenings, weekends

Layout 1 page, two-sided Not all print, some graphics


Content Location Hours Staff

Full-time Part-time – who’s gone, who’s new Any accomplishments – graduations, awards, ...

Services offered A data story


Distribution list Library Colleagues (MADGIC staff, UL,

AULs) All profs who have used our services New profs who might use our services Give out at presentations Put on our webpage


Relevant ones only Ones used today are very different than

10 years ago I put together a handout if I’m getting

many questions about the same issue Handouts are put on the front desk

24 hour marketing!


The length and type depends on the subject matter Could be 1 page – mostly informational

eg. How to choose a survey Could be 4 pages with screen captures

eg. How to use Nesstar, eg. How to Download from Nesstar

Tip: If someone already has a good one, ask if you can use it


Bookmarks Carleton U Library ODESI

Brochures Carleton U Library StatsCan Our local Research Data Centre ODESI


Posters DLI ODESI ICPSR Summer School

Pens ODESI

Pencils Carleton U Library

Erasers Carleton U Library


General (about ½ hour) About my Data Centre

What services we offer Only what we offer!

Service Hours Location Sources of data How to access the data Something interesting from the news that will

hook them


Specific Should include the basics from the general presentation Used when a prof asks for it

eg. Social Work Ask how much time the prof has allocated– if it’s not

enough, tell them rather than trying to squeeze too much into a short time period – they’re usually receptive to this

Can go over 2 different time periods Can give homework

either beforehand or afterwards


Must be easy to navigate The client must be able to find what they

are looking for If you’re not sure if you have a good

webpage, ask one of your students to critique it

Prioritize! What is the most popular item to be used

Put it front and centre eg. ODESI widget


Policies Data User Restrictions Collection Policy

How to cite data Links to Other Data Sources

DLI ICPSR Our Research Data Centre StatCan Media Room


Contact info easy to find Names and numbers Location Hours

Related information Help Services Links


Check out websites from other Data Centres Will give you ideas Saves you from re-inventing the wheel

Remember that every institution is different Your website should have what is best for

your usersJane Fry - May 30, 2011 - DLI National Training

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We use Jing (a division of Camtasia) Free Good training tutorials Finished screencast only 2-3 minutes long Easy to make

Student can do it Quick to make

Can be done in a day Need a script Usually done in 10 takes

Updating quick and easyJane Fry - May 30, 2011 - DLI National Training

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Use for information eg. About the Data Centre eg. GIS

Use for ‘How to Did our own ‘How to – Jing’ Did one for ‘How to – Nesstar’

This one answered a lot of questions for novice users and reduced the number of times they came back to us with questions

Also reduced their stress and anxiety with using Nesstar for the first time


Make as many as are necessary

We made ones to partner with our handouts Then users have a choice of reading a handout

or watching a short video

Remember to update them regularly Our library launched a new webpage recently so

we have to update our screencasts A project for our summer student


Other suggestions TA training sessions Departmental Open Houses Welcome Sessions for New Faculty Special Events

GIS Day World Statistics Day Any special events at your institution?

Secret Weapon ...


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Serendipity! Check out the next slide!

Being ready at all times! Have your business card with you!

Hiring Students Indoctrination!


An interesting sideline about the word serendipity - "The Three Princes of Serendip" was published in Europe in 1557

by a Venetian, Michele Tramezzino, and eventually was translated into other languages. The British statesman Horace Walpole read the story as a child, and later coined the word serendipity in a letter dated January 28, 1754, sent to Horace Mann (envoy to Florence). Walpole wrote about learning some news quite by chance, and stated that "this discovery, indeed, is almost of that kind which I call Serendipity, a very expressive word.“ He explained that this name was part of the title of a "silly fairy tale, called The Three Princes of Serendip; as their highnesses travelled, they were always making discoveries, by accidents and sagacity, of things which they were not in quest of...“ (Wikipedia)

In 2000, serendipity was voted Britain’s favourite word. (Wikipedia)


Know the location of other Data Centres For students going on to grad studies who

still want to use data For profs

Going on sabbatical Moving to another institution

For you if you are considering moving to another city, province, country

There are Data Centres worldwide


Example – a grad student Came from another uni to do his MA here When he came to Carleton, his prof (one of

our regulars) recommended that he come to see us

After I gave him ‘the tour’ he said that he had wanted to do data for his undergrad but the other uni did not have a data centre

I asked the name of the uni – and it did! He was rather upset.


The previous slides talk about what we are presently doing at the Carleton U Data Centre

There are many other tools out there to use I’m sure some of you are thinking that! We will come to this in the discussion.


Before I ask you to put on your thinking caps -

Evelyn Smith (Data Research Services at Brock) wasn’t able to attend these training sessions She wanted to contribute to this one So she sent me a list of what they do at Brock Some are similar to what we do at Carleton Some are different Brock uses what works for them


Use STC ‘By the Numbers’ on the Brock Library Twitter feed These are getting re-tweeted by the

university’s twitter feed Have a News Blog which feeds into the

university’s News blog ‘Bottled Water Free’ day on campuses

coincided with the release of the Households and Environment Survey


Their library publishes a quarterly newsletter There will be a dedicated Research Service

column soon

Timely handouts ‘Income Tax ... by the numbers’

Future plans an ODESI display


The previous slides may all seem like common sense and they are.

You have to tell people all about you In other words, you have to market your

Data Centre If you don’t do it, no-one else will


Remember, you know your Data Centre and your clients. Do what works for you Do what works within your resources (time

& $) Don’t re-invent the wheel Ask the rest of us for advice and feedback

We’re all in this together!Jane Fry - May 30, 2011 - DLI National Training

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What do you do to tell others about your Data Centre? I will list your tools on a flip chart I will put together all ideas, suggestions, ... I will send them out on the DLI listserv


Jane FryData Specialist

MacOdrum LibraryCarleton University

[email protected] x1121


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telling people all about you!

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