Telling the Nourish Story: It’s more than just a

tweet.

@nourish_intl: this session is amazing #SI2015 #NourishYourself

Session Overview ➢ Introduction to Storytelling and Marketing

➢ Why and basic principles➢How to use the Nourish Brand and create a brand for your chapter➢What is happening in terms of marketing innovation?

➢How does this apply to me?

Your Chapter➢ Why would you market your chapter?➢ How can you market your chapter?

Your Ventures➢Why would you market your chapter?➢How can you market your ventures?

Your Project➢ Why would you market your project?➢ How can you market your project?

It’s all about YOU! ➢ What are your biggest challenges? ➢What do you want out of marketing? ➢What do you need out of marketing? ➢What do you need from NIIO?

WHY | HOW | WHAT➢ Objective

➢ Marketing➢ Branding➢ Advertising

Communication Be-Attitudes

➢BE...➢Consistent➢Relevant➢Measurable➢Timely➢Respectful

The Marketing Mix

Questions

Story

Identity

Nourish International

➢ Branding Guidelines ➢ Align your chapter’s branding with the

International Office! ➢Check out our nourish.org website, Social Media pages, blogs, and newsletters for examples of correct branding

Nourish International

➢ Marketing Kit for Chapters➢Chapter websites➢Flyers➢Presentations➢Social media plans ➢More chapter-friendly style guide

Questions

Your Chapter➢ What’s your brand?

Market➢ Chapter manual pg. 41

Strategy➢Audience➢Place➢Time➢Cost

Brand Management

Questions

Digital➢ E-newsletters ➢ Websites

SEO

#1!!!

Social

Outbound vs. Inbound

Native Advertising

Co-Creation + User-Generated Content

Guerilla

Viral

Texting/Messaging

Values

➢ Transparency➢ Engagement➢ Visual ➢ Data-Driven➢ Personal, Relationship-based

Is this thing on?➢ How do you know if your marketing

efforts are working?

Questions