Telling the Rotary Story

Practical Publicity

for every

Rotarian and Rotaractor

Is it time

to hit the

“Refresh Rotary” button?

Your Story Matters

SnapShot Guides

Quality results for non-experts

A red-hot way to quickly get publicity DONE

www.rotaryoceania.zone / For Rotarians / Publicity ResourcesSnapShot

Guides

Creating a

Story

Gathering the

information

Writing the Story

Attention Grabbing Title

Summary para with hook

Explanation of topic

SummarySnapShot

Guides

The Visual Story

• Use highest setting

• Get up close

• Faces not backsides

• Action better than passive

SnapShotGuides

Good back ground

Correct branding

Peoples faces

Close up

Action present

Relevant props

Posed for control

Good lighting

Hi Res (6Mb)

Use in:Media – local & St JohnWebsitesFacebook pagesNewsletters

ONE Story = GLOBAL Audience Potential

Story is written

Placed onto HomePage

Added to Social Media

Loaded to Website Stories

function

Added to club Bulletin

District & Rotary Oceania MediaWebsites, Social Media & Newsletters

Beneficaries

Local Newspaper

Sponsors/Supporters

Innumerable others

One story can be used numerous times

Tell the story of your club It pays dividends

All members know login

Correct branding

Eye catching picture carousel

Link to club Facebook

Link to club Bulletin

Club contact details

Up-to-date stories

Other not visible:- Events, speakers and

duties- Explains value of

becoming involved inRotary

Main menu and other website pages are personalised to club

SnapShotGuides

Rotary provides women with the

opportunity to extraordinary things.

"The best thing about being a part of

Rotary is the amazing people I have met

and being involved in the Global Grant

Nepal Project"

Read Clare's story at https://www.rotaryoceania.zone/Stories/women-in-rotary-clare-

mccall

#womeninrotarynzpacific

Correct branding

Attractive header

Correct contact details

Stories

Duties, speakers, event andother notices)

Sent to all members - can track who reads

‘Other’ subscribers lists canbe created

Like website, not all contentdone by one person

SnapShotGuides

SnapShotGuides

Correct branding

Attractive header

Correct contact details

Regular posts (3+/week)

Link to this from website ++

‘Like’ your club page

Club page to ‘Like’:- Rotary Oceania Fb- District Fb

- Other sites you maywant to share posts from

(and them to share yourposts)

SnapShotGuides

Some Enhancements

Add value through

new ways of presenting

the same material

www.rotary.orgBrand Center / Logos

The Colours of Rotary

A B CD

www.rotary.orgBrand Center / Create Your Own

SnapShotGuides

Display assets relevant top the event and audienceBanners - Rotary clothing - projected visuals - handouts

Your Support Networkso use it extensively!

District

Committee

Fellow members

RI

(Brand Center)

Rotary Oceania

(Web)

Club

Officers

PresidentClub

ServicePR

CommitteeProject

Committe

Find any Rotarian inwww.rotaryoceania.zone

Find individuals

Find whole club lists

Find District and Clubpositions (who’s who)

Claire MatthewsPahiatua Rotary