Upload File

telling your target audience to get...

  • Home
  • Documents
  • Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson
21
1 Telling Your Target Audience to GET LOST Presented by Katy Paterson Chief of Marketing Montana Office of Tourism

Upload: others

Post on 07-Aug-2020

2 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

1

Telling Your Target Audience to GET LOST

Presented by Katy PatersonChief of Marketing

Montana Office of Tourism

Page 2: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

2

Page 3: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

3

Page 4: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

4

Page 5: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

5

Page 6: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

6

Page 7: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

7

Conversation

Page 8: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

8

Page 9: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson
Page 10: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

Geo-T

Page 11: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

11

Page 12: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

12

Page 13: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

Hotel Occupancy

Non-Resident Visitation

Non-Resident Spending

Website Visitation

Website Engagement

Time on Site

State Park Visitation

Click-Thru-Rates

National Park Visitation

Page 14: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

14

Page 15: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

15

Page 16: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

16

Page 17: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson
Page 18: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

18

Page 19: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

19

Page 20: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

20

Page 21: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

21


Target Audience Avatar Template - Conversion Advantage · Target Audience Avatar Template. TARGET AUDIENCE PROFILE AVATAR. TARGET AUDIENCE PROFILE AVATAR (female example) Jane Doe

AUDIENCE RESEARCH 1: TARGET AUDIENCE

Target audience

Target Audience/ Typical audience members

Audience Profiling - Target Audience