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1 Telling Your Target Audience to GET LOST Presented by Katy Paterson Chief of Marketing Montana Office of Tourism

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Page 1: Telling Your Target Audience to GET LOSTs3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownlo… · 1. Telling Your Target Audience to GET LOST. Presented by Katy Paterson

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Telling Your Target Audience to GET LOST

Presented by Katy PatersonChief of Marketing

Montana Office of Tourism

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Conversation

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Geo-T

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Hotel Occupancy

Non-Resident Visitation

Non-Resident Spending

Website Visitation

Website Engagement

Time on Site

State Park Visitation

Click-Thru-Rates

National Park Visitation

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Audience Profiling - Target Audience

Target audience

Target Audience/ Typical audience members

AUDIENCE RESEARCH 1: TARGET AUDIENCE

Target Audience Avatar Template - Conversion Advantage · Target Audience Avatar Template. TARGET AUDIENCE PROFILE AVATAR. TARGET AUDIENCE PROFILE AVATAR (female example) Jane Doe