Hussein Fazal

Telus Tech MeetupBootstrapping to Success

Brief History

2008 – Started AdParlor. Facebook Advertising Company

Grew it to $100M revenue run rate without taking any funding

2011 – Sold to AdKnowlege

2015 – Completed 3-year earn-out. Ready to start something else

What we did at AdParlor

Create hundreds of AdsOptimize towards best performing Ads

NETFLIX EXAMPLE

5 Tips for Bootstrapping success

#1 – Work your ass off. Everybody.

Co-Founders: 18-7-365

Set the tone for early employees.

Employee option pool

10 people – got work of 30 done

#2 – Innovative approach to getting PR

1. Create a Google Alert for specific topics in which you are an expert

2. When someone writes about that topic, give them intelligent comments/data about their article

3. Eventually they will begin to ask you for your opinion/data for future articles

#3 – Tactical Advertising Dollars

Facebook employees were our biggest source of leads/credibility. 1. Blogged content FB employees would like2. Posted it on our Facebook page3. Bought Advertising and specifically targeted

Facebook employees4. They would share with their friends (other

Facebook employees + clients)

VP of Advertising & Global Operations

#4 – Get things for FREE

#5 – Spend time in the Valley

Canadian Technology Accelerator

Lived for 6 months in Palo Alto. Worked out of P&P Center in Sunnyvale

Game Changer

Thank You

Hussein.fazal@gmail.com@hussein_fazal