temecula today

chamber news

PB | Temecula Today | November • December 2012 November • December 2012 | Temecula Today | 1

2 | Temecula Today | mAY • JUNe 2012

© 2012 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly.owned subsidiary of a state.chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.. consumer credit lic no. MC21004; AZ Dept. of Financial Institutions. mortgage banker lic no. BK 0907334; CA Dept. of Corporations. lender lic no. 4130996; CT Dept. of Banking. lender lic no. ML.13649; D.C. Dept. of Insurance, Securities and Banking. dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation. lender lic no. MB.6760635; IN Dept. of Financial Institutions. sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation. supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation. lender lic no. 11058; Massachusetts Division of Banking– lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth. broker/lender lic nos. FR 0010163 and SR 0012527; Licensed by the New Hampshire Banking Department. lender lic no. 14553.MB; NJ Dept. of Banking and Insurance.lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division. lender license no. 01890; ND Dept. of Financial Institutions. money broker lic no. MB101786; RI Division of Banking. lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License. lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration. lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions.consumer lender lic no. 520.CL.49075.

Mischelle WrightSr. Loan Officer

909.732.8113 NMLS: 485399

Stephanie Chakur Sr. Loan Officer

661.817.3443 NMLS: 680373

Linda L. SmithSr. Loan Officer

951.375.6058 NMLS: 680252

Jeff AntoineBranch Manager

760.438.5333NMLS: 847116

Myrna CrowtherProduction Manager

951.775.4884NMLS: 632943

Craig CampbellProduction Manager

951.526.9429NMLS: 632945

Janet Scott Production Manager

951.760.6525 NMLS: 488762

Cheryl Reed Sr. Loan Officer

661.295.5002 NMLS: 632698

Robbie Roberts Sr. Loan Officer

951.312.9471 NMLS: 485399

41540 Winchester Rd. Suite A, Temecula, CA 92590

November • December | Temecula Today | 3

26790 Ynez Court, Temecula, CA 92591Phone: 951.676.5090 Fax: 951.694.0201Email : [email protected]

Mission StatementThe mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.

OfficersChairman of the Board — Isaac Lizarraga, Rancho Ford LincolnFirst Vice Chairman — Jeff Kurtz, Promenade TemeculaSecond Vice Chairman — Tony Berardino, Cornerstone E & S Insurance ServicesTreasurer — Jerry Konchar, Pechanga Resort & CasinoSecretary — Janet Scott, Prime Lending

DirectorsNancy Austin, Newmark Grubb Knight FrankBrian Connors, Southwest Healthcare SystemLeslie Doherty, Leslie Doherty CPA, APCLouEllen Ficke, Commerce Bank of Temecula ValleyKimberly Freize-Uhler, Clear Blue PromotionsJann Gentry, Gentry StudiosKim Kelliher, The Grapeline Wine Country ShuttleShane Lesovsky, Temecula Valley CommunicationsSuzanne Lingold, Cal State University San MarcosCrystal Magon, South Coast Winery Resort & SpaLori Marruffo, Virtual Outsourcing SolutionsPaul Nolta, Small Business Development Resource CenterJeff Powell, Abbott VascularRichard L. Rawson, MBA, Loma Linda University Medical Center MurrietaJanese M. Reyes, CLB Local MediaKaren Roberts, Kaiser PermanenteRobert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLCMatt Stone, Rancho California Water District

Management TeamAlice Sullivan, President CEO Laura Turnbow, Chief Operations OfficerKatie Edmonds, Membership Director Tiffany Clark, Membership Coordinator/VYP DirectorEmily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events CoordinatorJeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Justin Lawler, Creative Director

CommitteesSWC LEGISLATIVE COUNCILChair — Dennis Frank; Consultant — Gene Wunderlich MEMBERSHIP SERVICESChair — Jim Mclaughlin, Morrison McnabbSC MANUFACTURING COUNCILChair — Jack Mobilia, Concannon Business ConsultingVYPChristine Chappell, emedia Insiders

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to [email protected].

Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090

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Cover stories ...................................................... pg. 4Awards Gala ....................................................... pg. 8Manufacturing Council ............................... pg. 10Chamber Ap ..................................................... pg. 11Membership Ap ............................................. pg. 14City news ........................................................ pg. 16VYP news ......................................................... pg. 18new Members ................................................ pg. 22

Chairmans ElitE CIrCle MeMbers

Platinum

Silver President’s Circle

Gold

© 2012 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly.owned subsidiary of a state.chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.. consumer credit lic no. MC21004; AZ Dept. of Financial Institutions. mortgage banker lic no. BK 0907334; CA Dept. of Corporations. lender lic no. 4130996; CT Dept. of Banking. lender lic no. ML.13649; D.C. Dept. of Insurance, Securities and Banking. dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation. lender lic no. MB.6760635; IN Dept. of Financial Institutions. sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation. supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation. lender lic no. 11058; Massachusetts Division of Banking– lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth. broker/lender lic nos. FR 0010163 and SR 0012527; Licensed by the New Hampshire Banking Department. lender lic no. 14553.MB; NJ Dept. of Banking and Insurance.lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division. lender license no. 01890; ND Dept. of Financial Institutions. money broker lic no. MB101786; RI Division of Banking. lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License. lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration. lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions.consumer lender lic no. 520.CL.49075.

Mischelle WrightSr. Loan Officer

909.732.8113 NMLS: 485399

Stephanie Chakur Sr. Loan Officer

661.817.3443 NMLS: 680373

Linda L. SmithSr. Loan Officer

951.375.6058 NMLS: 680252

Jeff AntoineBranch Manager

760.438.5333NMLS: 847116

Myrna CrowtherProduction Manager

951.775.4884NMLS: 632943

Craig CampbellProduction Manager

951.526.9429NMLS: 632945

Janet Scott Production Manager

951.760.6525 NMLS: 488762

Cheryl Reed Sr. Loan Officer

661.295.5002 NMLS: 632698

Robbie Roberts Sr. Loan Officer

951.312.9471 NMLS: 485399

41540 Winchester Rd. Suite A, Temecula, CA 92590

4 | Temecula Today | November • December 2012

Real estate is the catalyst and the foundation of the economy here in Southwest Riverside County, and by all accounts both the residential and commercial markets are starting to churn toward the next cycle.

Home prices have been rising all summer, short sales and bank-owned properties are drying up, and mortgage rates remain low. All of which point to an impending surge in the real estate market. “I think we are on the brink of the next exciting real estate cycle here in the Temecula Valley,” says Rancon Real Estate President Mike Diaz. “We’ve seen a steady improvement in the market with the declining number of distressed sales, a larger number of standard sales and continued low interest rates.

A recent article in The Californian pointed to the low interest rates and declining inventory as the stimuli in rising home prices. The article noted that home buyers “have rushed into the North San Diego and Southwest Riverside county housing markets” creating an environment reminiscent of a decade ago.

San Diego-based DataQuick reported that the median home price in Riverside County has risen 10.5 percent comparing August 2012 with August 2011. DataQuick President John Walsh said “August was the strongest month for home sales so far this year, and the strongest August in six years. That’s really saying something given the drop in low-end sales, especially foreclosure resales.”

COvEr story

SoUthweSt coUNtY reAl eStAte PoisEd for nExt CyClE

PiCTurED: FrOnT rOw L TO r: Marti Scott, Temecula Realty; Vanessa Ruelas, Twin Cities Realty; Debbie Kosum, Canear Real Estate; Sylvia Lemus, Southwest Riverside County Association of Realtors;

Leonard Bustin, Bustin & Associates; Yvonne Ruiz, Wine Country Notary; Chuck Washington, Mayor, City of

Temecula; Jan Swanson, Keller Williams Temecula – Jan Swanson; Diane Stumpp, Southwest Riverside County

Association of Realtors; Andrea Barochiere, White Van Real Estate Services, LP; Heather Sheaffer, Allison James Estates & Homes; Mike Barochiere, White Van Real Estate Services,

LP; Cyndi Harris, ACC Temecula Home Loans

SECOnD rOw L TO r: Mike Diaz, Rancon Real Estate – Sandy Tyler, Lloyd Mize, Harvest Team, Inc., Member of Pacific Realty Group; Jody Mathews, Tarbell

Realtors – Jody & Ron Mathews; Geno Diegelman, California Experts; Adam Ruiz, A R Home Loans Direct,

Inc. ; Claude Turon-Barrere, Global CRES, Inc.; Vicki Simmons, Envoy Mortgage; Brian Freeman, Keller

Williams Realty; John Dimino, White Van Real Estate Services, LP; Karen Davis, Homes for Heros; Richard

Greenwood, Temecula Realty

“The inventory here in the valley is at an all time low, which means houses are appreciating at a higher rate,” says Diaz. “It’s a good time for buyers, but it’s also a good time for sellers because of the rise in appreciation. It’s like a perfect storm and the tide is definitely changing.”

Mark Boud of Real Estate Economics said in a presentation in October that he sees the Temecula Valley market performing “very well during the next 12 months.” Boud ranked Temecula and Murrieta as the eighth and ninth best performing real estate markets in the Inland Empire according to an index he created that takes into consideration a variety of indicators including unemployment rate, median household income, education levels, jobs within a commute, home value to income and more.

“I personally think the Temecula Valley is the best place to live in the Inland Empire and that’s why we have a limited inventory of homes for sale,” says Diaz. “I don’t see the next cycle as being as crazy as the last, and frankly I hope it’s not, but I do see a steady rise in demand and price, and an improving real estate market here that is sustainable.”

Rancon Real Estate has been the leading locally-based real estate brokerage in the Temecula Valley since 1971.

COvEr story

November • December 2012 | Temecula Today | 5

Y ou’ve spent countless hours driving neighborhoods. Hundreds of miles driven and endless hours of discussion; your enthusiasm begins to wane. After all, you’ve been here before…writing offer after offer

after offer, only to have them rejected. You’re now an annual pass-holder for the emotional rollercoaster ride in the life theme park. Just as you’re about to call it quits, there it is! The one! The perfect home! Running on emotion, fueled by determination, you go full-tilt with the offer. After the brief period of waiting…probably more accurately agonizing, your despondency is washed away by elation. The offer has been accepted! Your Realtor congratulates you, mentioning now to open escrow. The realization settles and you ask the simple, but nagging question. What do you mean escrow is opened? What is escrow?

You’re not alone. This is a common question from the thousands of people who purchase Real Estate each year. Escrow is a disinterested (and licensed) third-party who holds funds and/or anything of value (including collateral) pending the completion of the terms of your contract, or agreement. The purpose is to protect the Buyer and Seller from premature transfer or loss of funds.

In California, the best, being the strictest and most reliable, is the “Independent Escrow Agent” The two main advantages of an Independent Escrow Company are security of funds and experience of the personnel. With acknowledged bias, they also provide a superior service experience.

Escrow is an integral part of your transaction. The escrow agent is the middleman who coordinates all the documents and instruments which will be needed to complete your purchase. They are experienced and knowledgeable professionals who have made a career of guiding people through this process.

Of all the decisions a Buyer or Seller can make, the choice of escrow can be the most critical. I would highly encourage you to take the time to research and meet with a few local companies. As with any large investment, the more informed and comfortable you are with the process the better the experience will be.

For more information please visit www.sunsetoneescrow.com and click on “Forms & Media” and select “Top 10 Buyer/Seller questions.”

Aaron Lloyd is the President of Sunset One Escrow, Inc. A Certified Senior Escrow Officer, Aaron has an extensive career in escrow, including experiences with personal property, holding, litigation settlement, small to large business sale/acquisition, and much more. He is an Instructor for the Escrow Training Institute, an Escrow Advisor for the SRCAR Fraud and Risk Management Task Force, frequent guest speaker and is a Director for the Escrow Institute of California.

whAt iS eScrow? and why i should CarE!

cover story

6 | Temecula Today | November • December 2012 November • December 2012 | Temecula Today | 7

The holiday season is fast approaching. It’s the time of year we all enjoy being with family and friends, enjoying the meals prepared with the good old tried and true recipes handed down throughout the years.

Turkey and dressing with mashed potatoes and gravy, pumpkin pie for dessert, we can’t wait!

Here’s a great recipe for insuring your home sells quickly and at the best possible price.

There are five main ingredients that make up the sale of your home. Number one is location. We usually cannot move a home! To coin the favorite phrase of appraisers: “Location, Location, Location.” The pricing of your property must reflect its location. Number two is condition. The upkeep and presentation of your property is crucial to obtain the highest value for your home in any given market at any given time. The pricing of your property must reflect its condition. (We’ll have some pointers on this subject later on.) Number three is price and terms. Price is the number one factor in the sale of a home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship with the other four ingredients and it is the most important of all! Number four is the listing agent. To produce more showing and sale results, interview agents and find one that is friendly, enthusiastic, and flexible. Number five is the marketing plan. Successful home sales require a specific marketing plan prepared by the listing agent before the home is listed. The owner controls four of these! When the ingredients are in agreement, we have a sale! If just one of them is out of line it will take a longer time to sell, and the more ingredients there are out of line, the longer it will take before the sale takes place.

Let’s get back to the second ingredient, condition. Look at your home through the buyer’s eyes, as though you have never seen it before. Any time or money spent on clean-up will come back to you in a better sales price.

Inside: Inspect the house room by room. Paint if necessary. Clean carpets or drapes that need it and clean dirty windows. Clear unnecessary objects from furniture and in small groups to avoid clutter. A clean kitchen is very important. Clear the refrigerator of messages, pictures, etc., and clear away unnecessary or rarely used items from the countertops. It’s always a good idea to keep appliances clean. Sparkling bathrooms sell homes; Remove unnecessary items from counters, tubs and shower stalls. Keep only your most needed cosmetics, brushes, etc., in one small group on the counter and coordinate towels. Rearrange or remove some of the furniture if necessary as sparsely furnished rooms appear larger. Take down or rearrange certain pictures or objects on the walls and patch and paint if necessary. It’s a good idea to repair needed items like doorknobs, faucets and moldings. Lighting always cheers up the home. Open the drapes or blinds and leave lights and lamps on, especially during showings.

Outside: Start with the lawn, fertilize if needed and keep the lawn trimmed, edged and watered. Trim all bushes and plants. This keeps the plants from blocking windows. Weed and clear planting areas. You can’t sell a house if you can’t see it. Inspect screens and windows and make necessary repairs and clean the windows on the outside. Go around the perimeter of the house including the patios and decks and move items such as garbage cans, wood scraps, building materials, flower pots, BBQ’s and toys, etc., into the garage. Lastly, check the house for painting, especially the front door and trim. As the saying goes, “you never get a second chance to make a good impression.”

We hope the information we have provided in this article will help you with some good ideas that will get your home sold in a hurry and for the right price.

If you have any questions on the information provided or have any questions about real estate in the Temecula Valley, feel free to give us a call anytime. JODY AND RON MATHEWS, TARBELL REALTORS (951) 265-7796.

reciPe For A SAle

cover story


There’s no doubt the Temecula Valley is one of the nicest, safest and most affordable places to live in Southern California. The climate is terrific, the schools are great, we have sports parks and dog

parks and a duck pond, wineries, golf courses & a casino and our city is well run with a budget surplus. From Temecula you can be skiing Big Bear in the morning, surfing La Jolla in the afternoon and be home in time to enjoy a jazz concert at a winery in the evening. There’s something here to fit every lifestyle - unless you want to live in a high rise in a big city and take the subway to work. We don’t have that.

We do offer a wide range of housing opportunities from condo’s for first time homebuyers to retirement villages; avocado groves & equestrian estates to vineyards; Mediterranean to New England style single family homes; homes on a golf course to homes on a lake - Temecula has something for every prospective homeowner.

So how do you find out more about this amazing market? Start by finding a Realtor® that can guide you through the process. You can start by looking at homes online. Today about 70% of you will start there. But there are so many beautiful homes that you’ll soon find yourself trying to narrow that search to specific areas. Maybe the school district is important to your growing family, or being close to medical facilities is important for special needs, or you need room for your horses or you’ve always dreamed of living on a golf course. Your Realtor® can guide you to those neighborhoods that fit your lifestyle best.

Some of you will start by talking to a lender to find out how much home you can afford. That’s a great idea too. It’s a good idea to start with a lender that already knows you - or at least a bank that you’ve done business with. But if you’re new to the area you probably don’t know a lender and picking one out of the phone book might not be your best place to start.

A good Realtor® can direct you to good lenders, ones they know from experience can get the job done for you with a minimum of hassle. Some lenders have better programs than others depending on your situation - everything from no-down or low-down government backed loans, to loans with extremely low interest rates for well qualified buyers with large down payments. There are different options for 1st time buyers, investors, military personnel, move-up buyers and seniors and your Realtor® and lender will work together on the best deal for you and your family.

To find a Realtor®, start with the Chamber of Commerce. By being a member of the Chamber, a business owner has already demonstrated their interest in and commitment to the community. Don’t be afraid to talk to more than one Realtor® - because just like you, we’re all different too. Some are all business - cut to the chase kind of folks, others are more touchy-feely warm & fuzzy, others you don’t know what the heck they are.

You’re going to be working with this person for the next few weeks or months on the biggest investment most of you will ever make. Having a good Realtor® on your team is the difference between a pleasant and profitable experience, and one that will have you gnashing your teeth living in a cave.

A couple final thoughts... As with much of the country, we’ve just come through the worst real estate market in years. You’ll be looking at homes that were selling for double their current asking price just a few years ago. But our prices have been stable for three years now and have started to increase again. You’re buying at, or close to, the bottom of this cycle. Last time prices started to boom our housing appreciated 155% in just 5 years. We’re not looking for, in fact not hoping for, a repeat of that cycle but long term appreciation in California real estate is inevitable.

We also have about 1/3 of the inventory we had just last year so finding your dream home might take a little longer. There are many beautiful properties out there at terrific prices. When you find the one you love, don’t be surprised if several other folks love it as well. Multiple bids are not unusual in this market so don’t make the mistake of thinking you can steal your dream home. Lowball bids today will almost assure that you will lose the first two or three homes you bid on. On the other hand, if you’re an investor looking for bargain prices on fixers or rentals, those are out there too. Again, your Realtor® can guide you along the most prosperous path for you.

The Temecula Valley lifestyle - your piece of history looking to the future. Start enjoying it today. Call your Realtor® to find out how.

Gene Wunderlich is a Realtor® & Legislative Liaison to the Southwest California Legislative Council. To receive a copy of the latest housing data for the Temecula Valley, contact [email protected]

temecUlA vAlleY hoUSiNg

chamber news


47th ANNUAl AwArDS gAlAsavE thE datE – saturday, marCh 2, 2013

Congratulations once again to the 2011 Annual Awards Gala Winners:

Sterling Business of the Year - Potamus Press Designs

Bronze Business of the Year - Commerce Bank of Temecula Valley

Gold Business of the Year - Callaway Vineyard & Winery

Platinum Business of the Year - McDonald’s Temecula

Service/Charitable Organization of the Year - Susan G. Komen, Inland Empire Affiliate

Citizen of the Year - Nicole Albrecht, Financial Accounting Services

Valley Young Professional of the Year – Adam A. Ruiz, A R Home Loans Direct, Inc.

Chairman’s Choice - Jeff Kurtz, Promenade Temecula

Ambassador of the Year - Tom Somers, Pacific Advisors

Lifetime Achievement - Shawn Lumachi, Chamber Advocacy

chamber news


chamber news

10 | Temecula Today | November • December 2012 November • December 2012 | Temecula Today | 1 1

T emecula Valley Chamber of Commerce Chairman of the Board, Isaac Lizarraga on Thursday announced Jack Mobilia (Retired Senior Executive) will be heading up this effort as chair

of the Southwest California Manufacturing Council (SCMC). The newly constituted SC Manufacturing Council will operate under the Temecula Valley Chamber and in partnership with Southwest California Economic Development Corporation. The purpose of this resource is to focus on manufacturers working for and with other local manufacturers for the development of successful business strategies, management leadership, performance excellence techniques and networking.

Jack Mobilia will utilize his extensive management experience as former president of several manufacturing companies to provide a viable and active SC Manufacturing Council. Jack Mobilia was past chairman of the Corona Chamber’s Manufacturing Council. “We are fortunate to have Jack Mobilia as Chair of the Temecula Chambers’ SCMC,” said Isaac Lizarraga, Chairman of the Board.

The SC Manufacturing Council will include a diverse and expansive industry representation in the manufacturing sector. The manufacturing sector represents a broad cross section of the industry and includes steel, textile, superconductor ,machined/molded components and solar panel manufacturers, both large and small. Their products support an equally diverse range of industries such as the auto, aerospace, medical and energy efficiency sectors.

(Charter)The SC Manufacturing Council (SCMC) is strictly focused on manufacturers working with manufacturers. The objective of the Council includes the following:

· Provide a Forum for the sharing of ideas and practices

· Develop an environment of cooperation between manufacturers and governing agencies

· Study/Review concepts related to the continuous improvement of manufacturing operations

· Provide a platform to develop successful business strategies and management leadership techniques

The Manufacturing Council will meet every other month and is open to manufacturers only. Meetings will include lunch at a small fee and presentations on topics of primary interest and value by recognized professionals.

Significant progress has been made in the achievement of the SCMC’s goals and its members will see a strong return on the time they invest in the bi-monthly meetings which will be featuring guest speakers on timely topics.

Executives of numerous local manufacturers have expressed their solid support for the SCMC and the benefits it will provide to them. An additional side benefit that may occur would be in the utilization of products and services among the SCMC members themselves. The interface among local manufacturers in a customer/vendor relationship will provide advantages of reduced freight cost and improved on-time delivery performance but would also provide the opportunity for face –to– face dialogue on technical projects.

tvcc ANNoUNceS southwEst California manufaCturing CounCilJack Mobilia, Chair of SCMC

chamber news

10 | Temecula Today | November • December 2012 November • December 2012 | Temecula Today | 1 1

“A strong manufacturing sector is critical to the health of the economy,” said Alice Sullivan, President/CEO of the Temecula Valley Chamber of Commerce. “We are pleased that Jack Mobilia will act as chair of this important committee and look forward to strengthening the manufacturing sector and our local economy as a whole.”

This innovative new group will begin meeting in January 2013. The following meeting dates have been set for 2013:

Tuesday, January 15

Tuesday, March 5

Tuesday, May 31

Tuesday, July 23

Tuesday, September 24

Tuesday, November 19

For more information about this group email Alice Sullivan, President/CEO, Temecula Valley Chamber of Commerce at [email protected].

chamber news


chAmber cAleNDAr December 2012thursday, december 69:00-10:00am- Ambassador training, tVCC4:00-5:30pm – new Member reception, tVCC

friday, december 78:00-9:30am- Coffee Connection, tVCC

wednesday, december 128:00-9:00am – Membership Committee Meeting, tVCC 500pm – Membership Appreciation night, Journey’s end at Pechanga

thursday, december 1311:30-1:00pm Ambassador holiday luncheon

monday, december 1712:00pm-1:00pm – southwest California legislative Council, at sWr Association of realtors

monday & tuesday november 24 & 25 ClosEd

wednesday, december 26networking breakfast DArK

chAmber cAleNDAr November 2012friday, november 28:00-9:30am – Coffee Connection, tVCC

tuesday, november 612:00-1:30pm- Power networking Workshop, tVCC

friday, november 99:00-11:00am – Professional Development series; 4th class in the Quick books series at tVCC

tuesday, november 10-119:00am-4:00pm – e-waste event; Promenade Parking lot, temecula

tuesday, november 1312:00-1:30pm – sbDC seminar at tVCC “Dealing with Difficult employees” Please rsVP by calling the sbDC at (951) 781-2345.

wednesday, november 148:00-9:00am – Membership Committee Meeting, tVCC 5:30-7:30pm – Mixer at europa Village

monday, november 1912:00pm-1:00pm – southwest California legislative Council, at sWr Association of realtors

thursday & friday november 22 & 23 ClosEd

wednesday, november 28networking breakfast DArK

chamber news


MeDIA sPonsors

Set YoUr trAvel PlANS For 2013 with thE tEmECula vallEy ChambEr of CommErCE

Shades of Ireland April 16 – 25, 2013

From vibrant and history-filled Dublin, across rolling green hills to the dramatic coast, experience all of the charms of Ireland on this 10-day tour of the Emerald Isle. Live like royalty during an overnight stay on the

grounds of a castle. Visit the Waterford Crystal facility. See the Atlantic from the stunning 700-foot cliffs of Moher. Experience the world-famous beauty of the Ring of Kerry. Have coffee and scones at a working farm. See beautiful Killarney from your seat on an Irish jaunting car. Journey to historic Blarney Castle, lean back and kiss its famous stone!

Departing on April 16, 2013, Shades of Ireland is a 10 day tour which will showcase the beauty of the Emerald Isle. Enjoy an evening of fun with traditional Irish entertainment and travel the Ring of Kerry, one of the world’s most beautiful coastal routes. On the tour you will meet an Irish family during a visit to a working Irish farm and sample homemade tea and scones while they explain their everyday life. On the tour you will also behold the spectacular beauty of the Cliffs of Moher. Enjoy a once in a lifetime experience with an overnight stay on the grounds of a castle and experience old Ireland at its finest.

This popular adventure costs just $3,399 plus tax and includes roundtrip air from San Diego International Airport, all hotels, 20 meals, baggage handling and an experienced guide.

ceneBusinessS Magazine

A $250 deposit is required to reserve your place on the tour. Deadline is November 16, 2012

For detailed information or questions, please contact Jennifer Cloud at (951) 676-5090 or [email protected].

chamber news


chamber news


We are kicking off the NEW year with a NEW name and a NEW location for the Networking Breakfast. Now, “The Morning Mixer” will be held at Embassy Suites Hotel-Temecula Valley

Wine Country on Rancho California Road. Join us for these exciting events each month… Introduce your business to over 85 members and guests, get to know other local businesses, enjoy coffee and danish, prize giveaways, showcase your business as a spotlight speaker, network and more.

Mark your calendars for the first Morning Mixer of the year, January 23rd, 2013. You may choose from any one of these Sponsorship Opportunities; Spotlight Speaker, Breakfast Sponsor or Table Sponsor…there is something for everyone! For details on sponsorship opportunities and how to showcase your business please contact [email protected].

T hese topical seminars will be held the second Thursday of each month from 12-1:30pm at the Temecula Valley Entrepreneur’s Exchange, 43200 Business Park Drive.

These events will be a great way to become educated on business topics pertinent to your business needs. These presentations are taught by members of the TVCC. They will not only be an informative educational event but also a way to build your business through networking. Free for members of the TVCC, $20 for non-members. Lunch will be provided. If you are interested in sponsoring and or speaking at The Business Encounter please contact Tiffany Clark at [email protected] or (951) 676-5090.

New morNiNg mixer!

the bUSiNeSS eNcoUNterstarting in 2013!

10% Discount on advertising for Temecula Chamber Members

For information call 951-970-3800yourvillamagazine.com

Dine • Shop • Style • Home Décor

M A G A Z I N E


CiTY news

citY oF temecUlA PreSeNtS:bikE lanE and trail Program

O n October 9, 2012, the Temecula City Council adopted a Resolution to reaffirm and clarify the Bike Lane and Trail Program Map. The City has approximately 22 miles of trails and 45 miles of

bike lanes. However, much of the network is fragmented. The Bike Lane and Trail program is a focused effort to complete the network for the benefit of local residents and visitors to the Temecula Valley.

The project includes a phased completion of segments to connect the City’s bike lanes and trails. The project also includes a plan to develop an Old Town to Wine Country Trail (east-west connection), a Lake Skinner Trail (north-south connection), and a Temecula Loop around the entire City. In addition, this project has built in efficiencies that take advantage of existing/planned Capital Improvement Projects such as the Butterfield Stage Road Extension, the Santa Gertrudis Bicycle Interconnect, and pavement rehabilitation projects that will include striping of bicycle lanes.

The Bike Lane and Trail Program is expected to be mostly completed by 2017. During the first year (2012-2013), emphasis will be placed on bike lane striping and negotiating access and maintenance agreements with Utility Districts. During the second, third, and fourth years (2013-2016), segments that involve engineering/design/construction will be completed. Other segments previously identified as capital improvements will be completed per their respective project timelines. Remaining segments will be completed as projects are built and conditioned for improvements through the development review process.


Welcome to the Office Depot

Temecula Valley Chamber of Commerce Program!Take advantage of significant savings of up to 60% off a list of 195 most commonly purchased items. Most other items are discounted at least 5% over everyday low retail price. Save up to 70% off the retail price on your copy and print orders.

Please tear out the card and present it to a store associateto receive your Chamber pricing.

The Store Purchasing Card allows you to receive the Chamber discounted pricing in any of the Office Depot retail stores nationwide. You will receive the lowest price on every item whether from the Chamber discounted pricing or an in-store price.

Want to shop online and receive fast and free delivery on qualifying orders of $50 or more? (See below for details.)

Log onto www.saveatofficedepot.com/temeculachamber to create or request an online account!

The Store Purchasing Card is not a credit card. Office Depot coupons valid at retail stores and used with the card will provide a discount off the retail store price only. The cardholder will receive either its custom discounted pricing or the retail store price after discounts, whichever is lower. Please visit www.business.officedepot.com/tcspc for full terms and conditions.

Fast & Free Delivery: Minimum purchase required after discounts and before taxes. Orders in our local delivery areas of $50 or more placed by 5:00 PM (in most locations) via phone or online or by 3:00 PM via fax, local time, will be delivered the next business day (between 8:30 AM and 5:00 PM). Otherwise, your order will incur a delivery of $5.95. Some furniture, technology and special order items do not qualify. Other restrictions apply. See business.OfficeDepot.com or ask your account manager for details.


legislative news


BuSinESS newsnews

There is no better feeling than seeing the faces on these kids when you present them with their completed rooms. Having done this now for 2 years in a row, it is truly the highlight of my year, as well as VYP’s”, says Hope, “We look forward to doing this again next year for 2 more amazing kids”.

Civic Co-Chair – Jason Hope, JD Promotions

Valley Young Professionals (VYP) is proud to announce they we have completed their 4th Annual Oak Grove Room Makeover. “On September 28th and 29th, 19 volunteers contributed 93.5 man

hours total to complete yet another amazing room for two young ladies”, says Jason Hope, VYP Civic Co-Chair and the organizer of the event. “The theme of the room “Butterflies”, had special significance this year as it was in honor of a new program that Oak Grove now has in place called LIVE S.A.F.E (Stop Abuse For Everyone). Butterflies, which are often drawn on the wrists in awareness of self injury, were incorporated throughout the room as was the color orange, the ribbon color of self harm awareness. A poem as well as an inspirational quote were also chosen by the girls and placed on the walls.”

The Oak Grove program is designed using the most up-to-date

evidence-based practices, including Dialectical Behavioral Therapy (DBT), Cognitive Behavioral Therapy and Seeking Safety, as well as their signature program, LIVE SAFE, which provides specialized care for youth who struggle with self-harming behavior. LIVESAFE addresses self-abuse as well as unsafe choices. The program teaches healthy expression of feelings and when and how to ask for help. Learning to cope with anxiety, anger, shame and a variety of other intense emotions is also addressed. Youth are taught how to regulate and manage intense emotions. Youth leaders who have made progress in the program assisted in the design of the room which highlights safe and healthy choices. They are very grateful for not only having a beautiful room but one that so meticulously incorporates their design ideas and values.

oAk grove room DecorAtioN

Valley young Professionals

18 | Temecula Today | November • December 2012 November • December 2012 | Temecula Today | 1918 | Temecula Today | November • December 2012 November • December 2012 | Temecula Today | 19

BuSinESS newsnews

December 13th, 6:00-9:00pm

VYP members and a guest are invited to join us for an extra special event! Begin your evening in Old Town Temecula, then into Wine Country aboard the Stryder Shuttle. This festive evening will be filled with great food, drinks and games compliments of VYP and our sponsors. To RSVP email, [email protected]

Want to get Connected? Contact US?www.temeculavyp.org • [email protected] www.facebook.com/valleyyoungprofessionals

While there are other names for them, you can usually put advertising into two categories: creative, which is used to create a demand; and directional which tells you where to get

it. So many small businesses simply focus on the directional, like business listings and the yellow pages. It’s easy. All that’s involved is including what you do and where people can find you. Great, but the only thing that makes people want to find you is a desire for your product or service. Sure, you can include a discount or coupon but that’s not going to keep them coming back. Creative advertising is the hard part but it can do a lot of the heavy lifting.

“Nostalgia literally means, The pain from an old wound...”

If you’ve ever watched Mad Men (one of my favorite shows) most of what Don Draper and his crew does is creative advertising. They often tap into the desires of the target market to make them feel a certain way in order to create a deep want for that product. The Kodak Carousel presentation in the season one finale is a great illustration. One of the best scenes of the entire series. Something as simple as a slide projector becomes a window into the past we want to remember.

“It takes us to a place we ache to go again... It takes us round and round and back home again. To a place where we know we are loved.”

There are a million layers of subtext here—with Don’s past and Harry Crane running out crying—but it touches a nerve in just about everyone. If it doesn’t, they should just go back to watching the Kardashians or something. Even if there were 10 other projectors available, all with similar functionality, that’s the one I yearn for. Logic may disagree but my consumer mind tells me that’s the only one

that’s really going to take me back and give me that experience. Now, this is an extreme example. You could maybe call it manipulative. But it’s the core of what is done.

Don’t get caught up in tricks though. A common phrase heard in regards to advertising is “sex sells.” In season two, Don has a great response to that;

“Says who?... YOU are the product. You. FEELING something. That’s what sells. Not them. Not sex.”

It may be a line but it’s true. Tricks and obvious ploys won’t get you far. Sexy stuff may sell, not because of the sex, because of the idea it puts in men’s heads that they have a chance or are desirable to that woman eating that hamburger and rolling around on that car. They feel it’s true. (Don’t think it doesn’t work on women though. Have you seen some of the ads in ladies magazines? It’s just in reverse. “Use this product and you could look like this and be desirable to those men.”)

Now, I’m not suggesting anyone use underhanded tactics or manipulate. I’m not sure I like the idea of using a woman to sell hamburgers. It doesn’t make much sense when you think about it, but the principle is there. Tap into the feelings and the base desires of what your target market wants and you’ve opened a door. But that’s only the beginning. The door doesn’t stay open for long. Unless that carousel ride is exciting and people get what they expect, they’re not going to pay for that ride again.

Marketing Co-Chair – Jason DeArmond, DeArmond Creative “For video clips and ad examples go to www.dearmondcreative.com/creative-advertising”

creAtive ADvertiSiNg: FeeliNg SellS

SAve the DAte!vyP mEmbErshiP aPPrECiation night

legislative news


SwclcthE lEgislativE yEar in rEviEw

I n our next issue the Southwest California Legislative Council will publish our annual Legislative Report Card letting you know how our local California Legislators voted on business bills supported or opposed by the

SWCLC. For the past 4 years Senators Anderson and Emmerson and Assembly members Jeffries and Nestande have scored 100% records with our local advocacy coalition. But this year we stepped up our activity from an average of 25 bills a year to nearly 90, so our expectations of compliance may be modified a bit.

In general, the Legislative Council enjoyed a very successful year on behalf of local business interests. Of the 35 bills we supported, 12 made it through the process and the Governor signed 11 of those into law. Unfortunately the bill he vetoed, AB 1098, was the bill that would have returned the much needed Vehicle License Fees to our newest cities including Wildomar and Menifee. As a similar bill had died in committee earlier in the year, we were not overly optimistic that the Governor would reverse his position from a year ago, but we did launch a letter writing campaign and other contacts hoping he might. To no avail.

Other successes included the passage of SB 1186, which will make it more difficult for attorneys to file frivolous shake-down lawsuits against small business owners for alleged ADA violations. Predatory lawyers filed hundreds of the such actions in Julian in 2004-2005, and more recently in Temecula and Lake Elsinore.

AB 1844 will prevent employers from requiring an applicant to provide access and/or passwords to their private social media sites and Senator Emmerson’s SB 1387 will impose more severe penalties on metal theft for items like man hole covers, fire hydrants and copper wire.

Job killer bills the SWCLC successfully opposed include AB 1450 that would have prohibited an employer from requesting information about a prospective employee’s job status. While the bill would have made it illegal to mandate that an applicant be currently employed, which is good, it would have expanded on the information an employer is prohibited from requesting, effectively limiting an employer’s access to pertinent background information for the hiring process.

Similarly, and perhaps surprisingly, the Governor vetoed several other measures that would have greatly expanded the reach of greenhouse gas and other global warming initiatives that would have increased taxes, sorry, fees on individuals as well as increased cost and regulation on businesses, driving some out of business entirely and even more out of state. Overall the Governor sided with the SWCLC on business legislation 71% of the time, the 2nd year he has scored at that rate as well.

legislative news


member news


New memberS: A verY SPeciAl welcome

alliance outdoor lightingAmanda hammond28441 rancho California road, ste. Xtemecula, CA 92590(800) 930-6225Allianceoutdoorlighting.comlighting Fixtures, Manufacturing

Julianne blake, Phd Julianne blaketemecula, CA 92590(951) 587-8058www.behereWow.comhealth & Wellness/nutrition, Psychologist

bo bo usaDaniel rangel42045 remington Avenue, ste. 103temecula, CA 92590(951) 676-7775Manufacturing, Pet supplies

the business blastbob Madden29121 Promenade roadMenifee, CA 92584(866) 920-8080www.thebusinessblast.comAdvertising, Marketing

business women’s networkPatti Duncantemecula, CA 92591(951) 674-2188networking organization

bustin & associatesleonard bustintemecula, CA 92592(951) 295-0803real estate, real estate- retail

Concannon business ConsultingJack Mobilia18101 Von Karman AvenueIrvine, CA 92612(951) 870-0577www.ConcannonbC.combusiness Consulting, Consultant – business

Connelly mansell inc.brian Mansell31805 temecula Parkway, ste.112temecula, CA 92592(951) 694-0595www.builtbyCMI.comConstruction, Construction-Management

Countryside insuranceJarrad Chavez40395 Winchester road, ste. btemecula, CA 92591(951) 296-9995www.CountrysideAgent.comInsurance, Insurance home

david r. Powers, ddsbrenda bentivengo26810 Ynez road, ste. etemecula, CA 92591(951) 695-2222www.PowersmileDental.comDentists

Edfin Cash for Collegeshelly rufin27420 Jefferson Avenue, ste. 104etemecula, CA 92590(951) 261-9799www.eDFIn.neteducation- College Planning & Funding services, Financial Advisor/Planning

flowserve CorporationCecilia saldana27455 tierra Alta Way, ste. Ctemecula, CA 92590(951) 719-3087www.Flowserve.comManufacturing

guardian loki’s gems & Janklogan rogerstemecula, CA 92591(641) 357-3899hobby / toys

i.d.E.atheresa sestertemecula, CA 92591(951) 553-4835special needs organization

knuckleheads on front streetFrank butler28410 old town Front street, ste. 112temecula, CA 92590(951) 694-0000KnuckleheadsonFrontstreet.comentertainment, restaurant

landscapers temecula, inc.bob McFadgen27475 Ynez road, #252temecula, CA 92591(951) 506-1600www.landscaperstemecula.comlandscape Construction, landscaping

lockhart law firm, aPCsamuel lockhart41856 Ivy street, ste. 207Murrieta, CA 92562(951) 461-8878Attorneys, Attorneys-bankruptcy

mark ii PropertiesJerry swanger31285 temecula Parkway, #C8-200temecula, CA 92592(858) 376-5656www.sdmarkii.comProperty Management

mathematics, EtCnoureddine elalam30590 rancho California road, ste. C304temecula, CA 92591(951) 375-8298www.Mathematicsetc.orgeducation

my girl! friday servicesValerie harbottletemecula, CA 92592(951) 313-2036MyGirlFridayoftemecula.combusiness services, errand services

Pinnacle mobile marketingJim Miller31938 temecula Parkway, #A320temecula, CA 92592(951) 821-8659www.GoPMM.comAdvertising, Marketing

senator Joel anderson - 36th districtDonna thompson27555 Ynez road, ste. 204temecula, CA 92591(951) 676-1020www.cssrc.us/web/36/Government

the smell of success John Miles III40335 Winchester road, #e252temecula, CA 92591(951) 834-5473www.smellos.scentsy.usCandles, retail

stratosphere marketing solutionsJim hammarstrom4607 lakeview Canyon road, #550Westlake Village, CA 91361(951) 696-6900www.Joinstratosphere.comInternet Marketing, Marketing

temecula valley PlayersMark McCulloughPo box 1293temecula, CA 92593(951) 600-8377www.temeculaValleyPlayers.comentertainment, theater

trujillo & trujillo, attorneys at lawrobert trujillo41593 Winchester road, ste. 201temecula, CA 92590(951) 296-9529www.trujillo-law.usAttorneys, Attorneys-Family

tusker international & surplus metalsKelly nicholl24335 Prelipp road, ste. 128Wildomar, CA 92595(951) 249-9429Distributors, Metals-suppliers

tutoring ClubJason Guidos31701 temecula Parkway, ste. Ctemecula, CA 92592(951) 302-4433www.tutoringClub.comeducation, tutoring

veteran supplemental support networkDaisy b. tate39040 sky Canyon Drive, ste. 105Murrieta, CA 92563(951) 821-8776www.Vetsupportnet.orgorganizations / non-Profits, Veteran services

member news


thANk YoU reNewiNg memberSsuPPort loCal ChambEr businEssEs

ACC temecula home loansAffordable Window CoveringsAlexander Pacific electrical ContractorsAmeresco solarAmerican Pacific MortgageAppleone employment servicesAuto Care experts, Inc.barragan Corp Internationalbella Capelli salon & boutique - tara Wunderlichbig horse Feed & Mercantilethe bike shopbob’s Canvas, Inc.buckles restorationbutterfield ranch self storageCambrian homecareCenter for new DirectionsCentral security servicesCentury 21 WrightChampion employer servicesCharley’s Grilled subsClinton Keith self storageCoast benefit Consultants, Inc.Coldwell banker Commercial-sudweeks GroupCraig Davis Family Insurance Agency, Inc. DbA: FArMersCt WestCutting edge staffingD.l. Phares & AssociatesdeMAXio Merchant servicesDerek thomas, CPAelsinore Valley Municipal Water Districtesther n. Phahla, CPAeuropa VillageFirst Industrial ConstructionFitness togetherFreeman Property Management, Inc.Graybill Medical GroupGuadalajara Mexican Grillhawthorne, Mardelouishearing Aid systems, Inc.heiller Construction, Inc.hopes Chest Co.hospitality Car Wash

howell Designhowells Government relationsImage sourceInn at europa VillageInternational rectifierKeck Insurance AgencyKeller Williams temecula - Jan swansonKiwanis Club of temecula ValleyKoch heating & Air Conditioning Inc.lake oak Meadowslawlor Chiropracticlonnie smith Construction, Inc.luvata electroFin, Inc.Mantra Indian CuisineMedifast Weight Control CentersMFI recovery CenterMidas of temeculaMiramonte Winery / Celebration CellarsMurrieta Auto CollisionMurrieta-temecula Property Managersnational Van lines Agentoak Mountain Wineryoak Park executive suitesoffice DepotPanache eventsPechanga Development CorporationPeltzer FarmsPonte Family estate WineryPortofino ApartmentsPremier business CentersPress-enterprise, theranch and Coast real estateranch Muffler & truck Accessories, Inc.rancho Family Medical Grouprancho reprographics, Inc.rancon real estate - Felicia & Janene hoganrCs Groupreid & hellyer, A Professional Corporationriverside Community hospitalriverside County superintendent of schools

safe Alternatives For everyone, Inc.save our southwest hillssawyer Cook Insurancethe scotts Companysizzler / bMW Mgmtsouthern California telephone Companysouthwest California Pageantssparkletts Watersspecial olympics southern California temecula Valley Areastadium Pizza - Jeffersonstadium Pizza - redhawkstar Way Productionsstate Farm Insurance - richard lawestate Farm Insurance - rick Douglasstifel nicolaussullivan, Keithsweat Cardio & Yogasylvia A. Gisi MD, Inc.temecula ACe hardwaretemecula Catalina Island Masonic lodge #524temecula olive oil Companytemecula ridge Apartmentstemecula Valley CVbtemecula Valley therapy servicestemple Court senior Caretina M. Gottlieb, Chiropractictrend equity Groupuniversity of Phoenixuniversity of redlands, school of businessVintage View ApartmentsVirtual outsourcing solutionsWahoo’s Fish tacoWiens Family CellarsWine Country Pools / Jim Ciccone Pool serviceWong Johnson & AssociatesWorkforce Development Center of riverside CountyXtreme heating & Air Conditioning, Inc.Ziemer, roger C. the Zucker law Firm - A Professional Corporation

24 | Temecula Today | November • December 2012

women’s PEEr Connection 27636 Ynez road, l7 #280temecula, CA 92591(951) 757-4329www.WomensPeerConnection.com

twin Cities realty Vanessa ruelas43422 business Park Drive, #102temecula, CA 92590(951) 699-3788www.twinCitiesrealtyCA.com

above and beyond beautyAlicia Gause/Angela Guerriero41925 3rd street temecula, CA 92590(951) 693-9777

daniel E. greene CPaDaniel Greene27710 Jefferson Avenue, ste. 201temecula, CA 92590(951) 587-3789www.eGreeneCPA.com

famous dave’s 26478 Ynez road temecula, CA 92591(951) 293-9232www.FamousDaves.com

delta hospice of inland valley, inc. Adam sparks41593 Winchester road, ste. 215temecula, CA 92590(855) 88-DeltAwww.Deltahospice.com

Callaway vineyard & wineryDenise sutterfield32720 rancho California roadtemecula, CA 92591(951) 676-4001www.CallawayWinery.com

minders Protective services Michael Julian24910 las brisas road, ste. 105Murrieta, CA 92562(951) 677-3500www.MindersPs.com

Canear real Estate Curtis Doss43020 blackdeer loop, #202temecula, CA 92590(951) 693-0811www.Canear.com

Temecula Valleyribbon Cutting CErEmoniEs

The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at [email protected] to learn more or to schedule your ribbon cutting.

member news

November • December 2012 | Temecula Today | 25

DArleNe wettoN NAmeD AS ceo of nEw tEmECula vallEy hosPital

Darlene Wetton has been named as CEO of Temecula Valley Hospital, a 140-bed, five-story acute care hospital that is planned for completion in fall of 2013. The new facility,

now under construction on 37 acres of green fields at 31700 Temecula Parkway, will be the first hospital in Temecula’s 21-year history.

Ms. Wetton comes to Temecula Valley Hospital from Corona Regional Medical Center where she had served as Chief Operating Officer since January 2011. Prior to Corona Regional, she spent 28 years at Alvarado Hospital Medical Center in San Diego, California where she served as Chief Nursing Officer before being promoted to Chief Operating Officer.

Frank Lopez, UHS Regional Vice President, Acute Care Division, said,

“I am pleased to announce the appointment of Darlene Wetton to the position of CEO of Temecula Valley Hospital. Darlene is a seasoned health care executive with a solid administrative and clinical background. She has spent her career in Southern California and is eager to become an integral part of the Temecula Community.”

Temecula Valley Hospital will provide South Riverside County residents with a vibrant, leading-edge medical facility, bringing much-needed high quality healthcare services to the community. The new hospital was designed using a unique collaborative approach known as Integrated Lean Project Delivery, incorporating the latest technology, eliminating waste and increasing efficiency. A team of architects, medical professionals and construction experts collaborated with a common goal of building a cost-efficient facility designed around service excellence and patient-centered care.

The new hospital will include an innovative Consolidated Treatment Unit where inpatients and outpatients are prepared for and receive procedures and that can double as an expanded emergency department when necessary. “The Consolidated Treatment Unit will promote faster patient recoveries, as more efficient processes allow nurses and staff to bring care to the patient, rather than the other way around. Nurses can spend more time with their patients when everything is centrally located,” said Bill Seed, UHS Vice President of Design and Construction.

With all-private rooms, a 20-bed intensive care unit, six high-tech surgical units, 40 emergency department bays and an advanced electronic clinical information system, Temecula Valley Hospital also will include an operations center that consolidates management, scheduling, housekeeping and engineering.

Temecula Valley Hospital is owned and operated by a subsidiary of Universal Health Services, Inc. (UHS), a King of Prussia, Pennsylvania-based company that is one of the largest healthcare management companies in the nation.

member news


member news


Promenade Temecula Mall (In the parking lot between JCPenney & Macy’s)

40820 Winchester Road Temecula, CA 92591

For more information on the E-Waste collection event, please contact us at (951) 676-5090 or [email protected].

Hosted by the Temecula Chamber

of Commerce

Help our City get rid of E-Waste the right way by sending it to a proper recycling process and not into the landfills!

E-Waste Collection Event Date, Time and Location:

Saturday & Sunday, November 10 & 11, 2012 From 9:00 am to 4:00 pm

• Electronic discard is one of the fastest growing segments of this nation’s waste stream. • 56% of American households have functional e-products that they no longer use. • 70% of heavy metals, 40% of lead and mercury contents found in today’s landfills come

from E-Waste. • New federal mandate requires that television stations switch from analog format to digital

format, which means a greater number of televisions will become obsolete within the next several years.

What is “E-waste”?

E-Waste is any consumer electronic equipment that has reached its ‘end-of-life’ or ‘end-of-usage,’ whether in full or non-working condition. It includes most electronics or electric appliances with a cord or circuit board such as:

Computer Monitors, Television sets, PC Systems, Printers, Laptops, Copiers, Scanners, Fax Machines, Toner Cartridges, UPS & PDAs, Power Supplies, Main Frame Units, Networking Equipment, Mother Board Systems, VCR/VCD/DVD Players, Home Entertainment Systems, Landline and Cellular Phones, & Small Portable Devices. We also accept car and forklift batteries. There is a $5.00 service fee for Microwave Ovens. We do NOT accept:Refrigerators, Washer and Dryers, Fluorescent Light Bulbs, and Household Batteries.

member news


Serving Main Street with Independent Advice

Have you ever wondered who your financial advisor really works for, You or the firm? Our goalis your success as an investor. We are backed by

the strength & reliability of LPL Financial, Thelargest independent broker/dealer in the nation.*

*Based on total revenues, Financial Planning Magazine, June 1996-2010

We invite you to contact us to schedulea free, no obligation consultation.

www.lapointewealth.com28544 Old Town Front Street, Suite 201

Temecula, CA 92590

(951) 694-3537Securities offered through LPL Financial, member FINRA/SIPC.

La Pointe Wealth Management is a separate entity from LPL Financial

We work strictly for YOU, not for Wall Street.

INTEGRITY • EXPERIENCE • RESULTS

The TVCC would like to thank our Chairmans Elite Members for their continued support.

thank you

member news


temecUlA vAlleY hoNoreD AS 2012 travElErs’ ChoiCE u.s. winE dEstination

hAPPY holiDAY SeASoN!

As reported by Reuters, millions of travelers worldwide helped TripAdvisor identify Top Spots for Wine Getaways in the U.S. and the World. Temecula Valley was honored on the U.S. Top 10 based on travelers’ reviews and opinions for local Temecula Valley wineries, restaurants, attractions, and accommodations.

Casual, picturesque Temecula Valley Southern California Wine Country - the only major American Viticulture Area (AVA) in Southern California - is distinguished by its year-round climate, natural rolling hills, vineyards, panoramic views, and open spaces. The popular boutique-destination includes Downtown Old Town Temecula, Temecula Valley So Cal Wine Country, and Pechanga Resort & Casino.

For Travelers’ Choice Wine Destinations in the U.S. and Europe, and information about TripAdvisor, please see:

http://www.reuters.com/article/2012/10/16/idUS81189+16-Oct-2012+PRN20121016

The Temecula Valley Convention & Visitors Bureau, the region’s official tourism marketing organization and resource for visitors is online at VisitTemecula.org; “Temecula Valley Southern California Wine Country” on Facebook; @VisitTemecula on Twitter. For visitor information and assistance, call 951/491-6085.

The TVCC would like to wish all of our members a happy holiday season! Here are some of the festive things happening around Temecula for the holidays. For more information on these and other holiday

community events visit www.temecula.org

Annual Christmas Tree Lighting CeremonyThursday, December 6, 7-8pmTemecula Duck Pond

Annual Santa’s Electric Light ParadeFriday, December 7, 7pmFront Street, Old Town Temecula

Holiday Lights and Festive Sights Bus TourDecember 8,9,12- 19Civic Center

Annual breakfast with SantaSaturday, December 158:00-9:00am9:00-10:00am10:00-11:00am11:00am-12:00pm12:00-1:00pm (Special Needs)Community Recreation Center

Annual Grape DropMonday, December 31, 6pm-12amCivic Center

member news


26790 Ynez Court • Temecula, CA 92591Change Service Requested

PRESORTED STANDARDU.S. POSTAGE

PAIDTEMECULA, CA 92591

PERMIT NO. 28

temecula today

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