ten qualities of social media superstars - presented by mari smith
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#10smQ www.tweetchat.com
Hashtag – tweet, tweet!Hashtag – tweet, tweet!
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Replay accessReplay access
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Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”
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…is maturing as an “industry.”GROWING demand for educated and experienced professionals.
Social Media…Social Media…
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Ten QualitiesTen Qualities
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Quality #1Quality #1
Humility.
Do the “ego check” (“gut check”).
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@equalman@scottmonty@shashib
…and who would you add?
Be humble, like…Be humble, like…
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PASSION!
Quality #2Quality #2
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@garyvee
…and who would you add?
Fire up your passion, Fire up your passion, like…like…
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An INCLUSIVE attitude.
Non-competitive. Recommend and endorse peers.
◦RT, comment on blogs, etc. Treat others as equals.
Quality #3Quality #3
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@jaybaer@briansolis@jowyang
…and who would you add?
Be inclusive, like…Be inclusive, like…
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ENGAGING.
Responsive to their community. Care deeply about others and it really
shows.
Quality #4Quality #4
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@guykawasaki@ekaterina@pammktgnut
…and who would you add?
Be very engaging, like…Be very engaging, like…
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Deep NICHE knowledge.
PLUS, a breadth of industryknowledge.
Willingly share their knowledgeand answer questions.
Quality #5Quality #5
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@linkedinexpert@kanter@prsarahevans@stevegarfield@johnhaydon
…and who would you add?
Own a niche, like…Own a niche, like…
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A prolific CONTENT producer.
And a prolific content curator. “OPC” = other people’s content.
Quality #6Quality #6
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@marketingprofs@kikolani@simplyzesty@krishnade
…and who would you add? (@mashable of course!)
Produce content, like…Produce content, like…
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Always adding VALUE.
Useful content. PLUS, they are discerning in what they
say. Encourage others. Great listeners.
Quality #7Quality #7
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@markwschaefer@brandyou@nancymyrland@lorirtaylor
…and who would you add?
Add value, like…Add value, like…
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100% CONSISTENT.
Regular content. Daily engagement. Branding across all platforms. Reliable.
Quality #8Quality #8
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@guykawasaki@dannybrown@marketingprofs
…and who would you add?
Be consistent, like…Be consistent, like…
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A true LEADER.
Proactively build community.
Quality #9Quality #9
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@pistachio (@oneforty)@charleneli (@altimetergroup)@lizstrauss (@sobcon)@mike_stelzner (@smexaminer)@emom (mommy bloggers)
…and who would you add?
Lead, like…Lead, like…
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A PROVEN track record.
They didn’t just hang a shingle and call themselves an expert.
They have “earned the right” to be a Superstar!
Quality #10Quality #10
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@briansolis@chrisbrogan@jasonfalls…and everyone mentioned previously!
…and who would you add?
Have a track record, like…Have a track record, like…
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Social Media Professionals Training Program
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