ten steps to creating a killer mobile app marketing campaign
DESCRIPTION
Generating visibility and increasing installs for your mobile app can be very time consuming and frustrating. In this slide deck I walk you though ten steps in helping you ensure that your mobile application is a hit and it gets as much love as possible. Learn more by visiting http://www.stryde.comTRANSCRIPT
Ten Steps In Creating & Executing A Mobile App Marketing Campaign
PERSONAS
• Who will use your app?
• What problems does your app solve?
• How will your app be used?
Image source: Hubspot.com
DEVELOPMENT
• MUST have the best app developers working on your project!
• Say no to offshore work!
BETA TESTING
• Target your actual users
• Incentivize to beta test
• Ask for feedback from each tester• Beg for reviews
JOINT VENTURES
• Team up with people who have the audience
• Embrace profit sharing
APP STORE OPTIMIZATION
• Keywords in app title• Keywords in description• Proper categorization
PRESS RELEASES
• Optimize press release• Submit to PR Web• Perform targeted outreach– Industry blogs– App review websites
APP DISCOVERY
• Tap into mobile publishers to spread word
• Pay mobile publishers to grow installs• http://www.youappi.com
LANDING PAGE SEO
REFERRALS & SOCIAL SHARES
• Ask or you won’t get them
• Make it super easy
