Christian StorsteinDigital Engagement ManagerThe Scottish Government

#tenthings

@crunchity@scotgovengage

• Be regular• Schedule [buffer.com]• Content calendar

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Timings

Twitter

• Signpost not destination• Homeland & embassies• Reminders

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Visit Greenland

• Don’t hold back• Size matters• Attribution• Fix it! [pixlr.com]

Images

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Links

• Contextual • High-fives• Embed [embed.ly]

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Aarthi Ramamurthy

• Get on the right bandwagon

• #Don’t #go #totally #mad

• Follow the rabbit

[hastagify.me]

Hashtags

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Michael Coghlan

.• Dot• Respond (quickly)• ♥

@Replies

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• [analytics.twitter.com]• Magic ingredient• Who sent you?

Analytics

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• De-clutter• Shareable• People• Lurking[twitlistmanager | hootsuite]

Lists

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• Signup• Share• Recommend• Ask

Call to Action

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• Have a chat• Be human• Have fun

Tone

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