ten top actionable talent acquisition...
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Copyright © 2014 Deloitte Development LLC. All rights reserved. 1 2015 Readiness: 10 Top Actionable TA Trends
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Management
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Technology
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Copyright © 2014 Deloitte Development LLC. All rights reserved. 2 2015 Readiness: 10 Top Actionable TA Trends
• Talent Acquisition Maturity
• Ten Top Actionable
Talent Acquisition Trends
Today’s Agenda
Robin Erickson, PhD
Vice President
Talent Acquisition Research
Bersin by Deloitte
Deloitte Consulting LLP
@RAEricksonPhD
Katherine Jones, PhD
Vice President
HCM Technology Research
Bersin by Deloitte
Deloitte Consulting LLP
@katherine_jones
#PFLiveChat
Join the Conversation!
#PFLiveChat @bersin
Copyright © 2014 Deloitte Development LLC. All rights reserved. 3 2015 Readiness: 10 Top Actionable TA Trends
Let’s hear from you
We know that finding quality candidates is a challenge you all face, but what
else is keeping you up at night?
Managing your employment brand
Partnering effectively with hiring managers
Ensuring an engaging onboarding experience
Developing robust talent pipelines
Understanding recruitment metrics
#PFLiveChat
Copyright © 2014 Deloitte Development LLC. All rights reserved. 4 2015 Readiness: 10 Top Actionable TA Trends
High-Impact Talent Acquisition Industry Study
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
#PFLiveChat
Size Structure Global Reach
46% were small 52% were
centralized
38% were global
30% were medium 28% were
federated/hybrid
21% were
multinational
24% were large 20% were
decentralized
41% were national
Focus group discussion with 10 senior talent acquisition leaders
An extensive, quantitative survey completed by 297 talent acquisition professionals
Rigorous statistical analysis of TA performance drivers
In-depth interviews with senior talent acquisition leaders
Copyright © 2014 Deloitte Development LLC. All rights reserved. 5 2015 Readiness: 10 Top Actionable TA Trends
TA Maturity Progression Moving from Level 1 to 2
Reactive Tactical Recruiting
Level 1
Standardized Operational Recruiting
Level 2
Integrated Talent Acquisition
Level 3
Optimized Talent Acquisition
Level 4
Be
rs
in
b
y
De
lo
it
te
According to our research,
to progress from Level 1 to
Level 2, organizations must:
• Standardize TA across the
organization
• Effectively assess
candidates against job
requirements
• Begin to establish strong
relationships with hiring
managers
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
#PFLiveChat
35%
29%
Copyright © 2014 Deloitte Development LLC. All rights reserved. 6 2015 Readiness: 10 Top Actionable TA Trends
TA Maturity Progression Moving from Level 2 to 3
Reactive Tactical Recruiting
Level 1
Standardized Operational Recruiting
Level 2
Integrated Talent Acquisition
Level 3
Optimized Talent Acquisition
Level 4 B
er
si
n b
y
De
lo
it
te
According to our research, to
progress from Level 2 to
Level 3, organizations must:
• Integrate TA with HR & Talent
Management
• Maintain a strong employment
brand
• Build relationships with
potential talent
• Build and deliver diverse
candidate slates
• Implement a successful social
media campaign
• Build an effective employee
referral program
• Implement a well-developed
governance model
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
#PFLiveChat
23%
Copyright © 2014 Deloitte Development LLC. All rights reserved. 7 2015 Readiness: 10 Top Actionable TA Trends
TA Maturity Progression Moving from Level 3 to 4
Reactive Tactical Recruiting
Level 1
Standardized Operational Recruiting
Level 2
Integrated Talent Acquisition
Level 3
Optimized Talent Acquisition
Level 4 B
er
si
n b
y
De
lo
it
te
According to our research, to
progress from Level 3 to
Level 4, organizations must:
• Build a seat at the table
• Predict external forces and
remain agile, e.g.,
understand trends in the
business
• Provide training for
recruiters for strategic
capabilities, e.g., Social
Sourcing or Professional
Recruiter Certifications
• Invest in new TA
products/services
• Improve workforce
decisions through metrics
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
#PFLiveChat
13%
Copyright © 2014 Deloitte Development LLC. All rights reserved. 9 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #1: Manage Your Employment Brand Becoming Irresistible
#PFLiveChat
“Good brands take time to mature—
like wine.” Vice President of Global Talent Acquisition,
PepsiCo.
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
Tweet this…
Employment
Brand
• Level 4 companies are 2x more likely to have an effective employment brand
Ask Yourself:
Are you certain your employment
brand is both relevant and resonant to candidates?
Copyright © 2014 Deloitte Development LLC. All rights reserved. 10 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #2: Craft a Strategic Social Media Campaign Disseminating Your Brand
#PFLiveChat
Ask Yourself:
Do you provide meaningful social media content to
candidates? What do you think they want and why?
Social Media
Campaigns
• Level 4 organizations are 5.3x more likely to have an effective social media campaign
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
Copyright © 2014 Deloitte Development LLC. All rights reserved. 11 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #3: Develop a Candidate Experience Strategy Creating a Good First Impression
Very few
applicants fill out
an application
when first they
arrive at your
career site and
view jobs
#PFLiveChat
Pillars for a Positive Candidate Experience
Simple Application
Process Engagement
“Mind the Gap!”
Effective Communi-
cations
Copyright © 2014 Deloitte Development LLC. All rights reserved. 12 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #4: Reimagine the On-Line Application Candidate-Centric, Recruiter Approved
#PFLiveChat
Job seekers today are
faced with first
generation hiring
management systems
that are often
exclusionary and are
difficult to use
MOBILE-APPLY IS
A MUST!
Copyright © 2014 Deloitte Development LLC. All rights reserved. 13 2015 Readiness: 10 Top Actionable TA Trends
Direct “narrowcasts” to the
individuals themselves
Send direct Tweets and/or
Facebook or LinkedIn Messages
Avoid creating “Black Hole”
experiences
No response
“Did they even fill that position?”
TA Trend #5: Reinvent Candidate Communications From Broadcast to Narrow-Cast
#PFLiveChat
Stop under-
delivering
Slow down and
assess audience
Drive continuous
improvement
Copyright © 2014 Deloitte Development LLC. All rights reserved. 14 2015 Readiness: 10 Top Actionable TA Trends
Let’s hear from you
Given the importance of Social Media in recruiting, how well does your
organization utilize the various platforms available?
We are taking full advantage of social media, with a dedicated team to
develop content and manage channels
We are using social media regularly, but could do a better job with social
strategies
We have a regular job feed and corporate information
We’re just getting started with social
Our organization prohibits the use of social media for recruiting
#PFLiveChat
Copyright © 2014 Deloitte Development LLC. All rights reserved. 15 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #6: Engage Hiring Managers Collaborate for the Win
#PFLiveChat
Ask Yourself:
Do your recruiters effectively partner
with hiring managers?
Developing
Relationships with
Hiring Mangers
• 4x more influential than other TA performance drivers
• 97% of Level 4 organizations report strong relationships with hiring managers
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
Copyright © 2014 Deloitte Development LLC. All rights reserved. 16 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #7: Develop Talent Pipelines Always Searching for Great Talent
#PFLiveChat
Candidate Pool
Development
• 2x more influential than other TA performance drivers
• The task of recruiting has moved from the reactive filling of requisitions to proactively courting talent
Ask Yourself:
Are you strategically
developing robust talent pipelines?
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014; Good to Great: Why Some
Companies Make the Leap…and Other’s Don’t, Jim Collins, 2001
“Great vision without
great people is
irrelevant.”
– Jim Collins
Copyright © 2014 Deloitte Development LLC. All rights reserved. 17 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #8: Up the Ante on Onboarding Because It Really Matters!
An employee is unlikely to ever be more engaged than on
the day he or she accepts the job offer
#PFLiveChat
Source: Help New Hires Succeed: Beat the Statistics, SHRM Presentation by The Wynhurst Group, April 2007, www.masteryworks.com.; Egon Zehnder International, 2007, as
quoted in http://selectmetrix.com/ blogs/category/onramping/.
The cost of losing an
employee in the first
year is at least 3x
that employee’s
salary
4% of new employees
leave their job after a
disastrous first day
22% staff turnovers
occur in the first 45
days of employment
50%
50% failure rate in
retaining executives
Copyright © 2014 Deloitte Development LLC. All rights reserved. 18 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #9: Make Your Metrics Matter Going Beyond Historical Reporting
#PFLiveChat
Improve Work-
force Decisions
• Level 4 organizations are 3x more effective at improving workforce decisions through metrics
Ask Yourself:
Are you using predictive
analytics for workforce planning?
Cost Per Hire Time To Fill Recruiter
Productivity
Source of Hire Diversity YOY TA Spend
Quality of Hire New Hire Turnover Candidate
Satisfaction
Hiring Manager
Satisfaction
Employee Referrals Time to Source to
Interview
And many…. many… more!
COMMON RECRUITMENT
METRICS
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014; Cost-Per-Hire: American National Standard;
ANSI/SHRM, February 2012
Copyright © 2014 Deloitte Development LLC. All rights reserved. 19 2015 Readiness: 10 Top Actionable TA Trends
TA Trend #10: Plan for Global TA Looking Beyond your Backyard
#PFLiveChat
68% of companies are
NOT globally prepared…
Source: High-Impact Talent Acquisition, Key Findings and Maturity Model, Bersin by Deloitte, 2014
Copyright © 2014 Deloitte Development LLC. All rights reserved. 20 2015 Readiness: 10 Top Actionable TA Trends
Ten Top Actionable TA Trends for 2015
1
10
2 3
4 5 6
7 8 9
Manage your
Employment Brand Craft a Strategic Social
Media Campaign Develop a Candidate
Experience Strategy
Reinvent Candidate
Communications
Re-imagine the Online
Application
Engage Hiring Managers
Up the Ante on Onboarding
Develop Talent
Pipelines
Make your Metrics Matter
Plan for Global TA
#PFLiveChat
Copyright © 2014 Deloitte Development LLC. All rights reserved. 21 2015 Readiness: 10 Top Actionable TA Trends
Check out the latest Bersin TA research #PFLiveChat
Copyright © 2014 Deloitte Development LLC. All rights reserved. 22 2015 Readiness: 10 Top Actionable TA Trends
Questions?
Robin Erickson, PhD
Vice President,
Talent Acquisition Research
Deloitte Consulting LLP
111 S. Wacker
Chicago, IL 60606
Email: [email protected]
Office: (312) 486 5368
Twitter: @RAEricksonPhD
Katherine Jones, PhD
Vice President,
HCM Technology Research
Deloitte Consulting LLP
180 Grand Avenue, Suite 320
Oakland, CA 94612
Email: [email protected]
Office: (415) 783-7904
Twitter: @katherine_jones
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