ten weeks to prepare… and ten seconds to tweet
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Ten Weeks to Prepare… and Ten Seconds to Tweet. Eileen Boswell Community Transportation Association of America February 25, 2011 The Catholic University of America’s Bridging the Spectrum Symposium. CTAA EXPO. Overcoming Skepticism. It’s a no-brainer.”. 1.) Be prepared. - PowerPoint PPT PresentationTRANSCRIPT
Ten Weeks to
Prepare… and Ten
Seconds to TweetEileen Boswell
Community Transportation Association of America
February 25, 2011The Catholic University of America’s Bridging the Spectrum Symposium
CTAA EXPO
Overcoming Skepticism
It’s a no-brainer.”
Five
Sim
ple
Rule
s 1.) Be prepared.
2.) Enlist allies.
3.) Every conference has a beginning, middle, and end.
4.) Embrace place.
5.) Take it easy.
From California to the Heartland
Ten Weeks to
Prepare
Befo
re th
e Co
nfer
ence Build relationships
Get the password
Branding the feed
Know your event
Build a following
Build
ing
a Fo
llowi
ng Conference attendees
Members who can’t attend
Partners
Industry leaders
Local businesses
Embr
ace
Plac
e
Mark
etin
g th
e Fe
ed On Twitter
In emails to attendees
In print materials announcing conference
In print materials at conference
At coffee stations during the conference
On CTAA home page
Getting the Feed on CTAA.org
Using Twitter's open source code, we created feed widgets run by javascript to pull a user's "profile" tweets and display them via XHTML/CSS on our Web pages.
Ten Seconds to
Tweet
Durin
g th
e Co
nfer
ence
1.) Pay attention
2.) Pay attention
3.) Pay attention
Nam
e Dr
oppi
ng, T
witte
r-St
yle
Don’
t For
get
Hash
tags
!
“When” not “If”
Less
ons L
earn
ed
Real
Con
tent
…wi
th P
erso
nalit
y!
Capturing Conversations
Anno
unce
men
ts
Fun
Stuff
, Fre
e Tim
e
Unex
pect
ed B
enefi
ts
Afte
r the
Con
fere
nce
Close the feed
Document what you did
Discuss lessons learned
Celebrate success
See who was Tweeting
Closing Thoughts
Capturing a Conference
Little Things Mean a Lot
Sugg
estio
ns
Follow conferences on Twitter
Make it a team effort
Use last year’s feed to enhance this year’s conference
Eileen Online [email protected] twitter.com/CTAAEXPO twitter.com/NRCtrans twitter.com/eileencan embeddedlibrarian.blogspot.com