tenants, tenants, tenants - using technology to maximize occupancy

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Tenants, Tenants, Tenants!

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View examples of how technology can play a role in both attracting tenants, and keeping the ones you've got! Presented by: Scott Sidman and Jason Snipes Visit the Building Engines Resource Center for more educational content on a variety of property & tenant management topics! Register to view presentations On-Demand: http://be.buildingengines.com/On-demand-Webinar-Realcomm-Tenants-Technology.html

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Page 1: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Tenants, Tenants, Tenants!

Page 2: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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o 10+ years experience

o Web Based / Wireless Platform

o International

o 300 Million+ Sq Ft Managed

o Client focus on tenant experience, efficient operations and best practices

Meet Building Engines

Scott SidmanVP Sales & Marketing

Building Engines

Page 3: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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Agenda

o Myths, Misconceptions & Truths

o Applying Technology to Tenant Retention

o Applying Technology to Tenant Attraction

o Summary

Page 4: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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“Technology is about replacing people.”

Myths & Misconceptions

1

2

3

“This social media stuff is a fad.”

“Technology alone will deliver results.”

Page 5: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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2. Access to information and services on demand and online is

expected.

Some Truths

1. Your tenants are online and staying there.

3. The predominant use of CRE technology is inward facing.

Page 6: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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o Tenant Service Request or Work Order System

o Communications System

o Information & Data Collection System

Centralize, Automate & Track Data

Page 7: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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Tenant Service Request/Work Order Systems

Why do tenants choose to stay?

Price Service

Service is the ONLY

component that you have

direct control over!

1 2 3Location

Page 8: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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Tenant Service Request/Work Order Systems

Why do tenants choose to stay?

Service3Management demonstrates:

o Proactive & responsive service

o Ability to quantify service performance

track record

o Greater focus on meaningful

interactions, less on mundane

Page 9: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Communication Systems

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Times have changed. Your business needs to reflect how

people communicate.

Page 10: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Communication Systems

Broadcast Messaging

Tenant Portals

Blogs, Social Media, Twitter Clients

Video, YouTube,

etc.

Emergencies Non-emergency

Events

Initiatives,

Information,

Happenings

Building

Amenities,

Instructions

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Page 11: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

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o Schedule and document

visits, calls, etc.

o Do smaller surveys

o Provide outlets for feedback

Information & Data Collection

“Begin the renewal process the day the tenant signs the lease.”Michael Pelt, MDH Partners

Page 12: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Attracting Tenants Through Technology

1. Align brokerage &

management online

2. Help prospective

tenants find you

3. Manage your brand

online

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Page 13: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Align Brokerage & Management Better Online

Blogging

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Page 14: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Help Prospective Tenants Find You

Do you pass the “tech savvy” test?

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Page 15: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Manage your Brand Online

Social Media Links

Community Forum Site

Monitor What’s

Being Said About You

Form & Call to

Action- on Every Page

Use of Video

All Online Services

from Building

Site15

Page 16: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Summary of Recommendations

Make data

easily

accessible Set

objectives &

clear targets

Measure

performance

against

targets

For your tenant retention efforts, use web-based tools to:

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Page 17: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Summary of Recommendations

For your tenant attraction efforts, use web-based tools for:

•Align brokerage & mgmt

•Re-think your website

Social Media & Content •Top-down commitment

•New positions

•Strategic technology decisions

•Acceptance of change mgmt

•Objectives, strategy, measurement

Structure &

Strategy

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Page 18: Tenants, Tenants, Tenants - Using Technology to Maximize Occupancy

Don’t Miss Out: Additional Resources!

Contact Scott Sidman

[email protected]

D: 781.314.9356

Assess your tenant services with a

Checklist, Article, and Video

1

2

Download the Tenant Retention Kit:

Visit the Tenant Retention Best Practices Microsite:

Access our Tenant Retention webinar on-

demand, bonus content, best practices &

additional resources